本文關(guān)鍵詞： 新媒體 手機媒體 數(shù)字動畫 娛樂 互動　出處：《江南大學(xué)》2009年碩士論文　論文類型：學(xué)位論文

【摘要】： 隨著3G技術(shù)的推廣和普及,有著“第五媒體”之稱的手機媒體,成為了新媒體時代備受矚目的對象。無線通信技術(shù)、計算機技術(shù)與互聯(lián)網(wǎng)技術(shù)的融合,促使以數(shù)字技術(shù)為載體的內(nèi)容產(chǎn)業(yè)迅速崛起,并引領(lǐng)著當(dāng)代文化產(chǎn)業(yè)的快速發(fā)展。手機媒體的通信功能被逐漸淡化,取而代之的是它的娛樂功能和服務(wù)功能上用戶體驗之間的互動性。這種內(nèi)容產(chǎn)業(yè)以創(chuàng)意為動力,結(jié)合了各種“文化資源”與最新的數(shù)字技術(shù),融會重鑄的新型消費方式給我們的創(chuàng)意產(chǎn)業(yè)的朝陽代表——動漫產(chǎn)業(yè)的發(fā)展提供了必要條件,促進了數(shù)字動畫和手機媒體的結(jié)合應(yīng)用,共同發(fā)展。 本文通過總結(jié)數(shù)字動畫在表現(xiàn)形式上的優(yōu)勢和手機媒體的特點,分析現(xiàn)有手機媒體在娛樂功能和服務(wù)功能上的應(yīng)用現(xiàn)狀,其背后的需求動因、發(fā)展特點,探討數(shù)字動畫和手機媒體的結(jié)合方式,使其能夠更加完善的為用戶提供服務(wù),體驗手機媒體帶來全新的互動體驗。文章中通過各種實例,用事實說明問題,對手機動畫、手機漫畫、手機音樂電視、手機動畫游戲、手機動畫廣告以及數(shù)字動畫在手機媒體上的演示功能、通訊功能以及新聞信息功能的應(yīng)用進行了深入的探討,總結(jié)了數(shù)字動畫在手機媒體應(yīng)用上應(yīng)該注意的問題,提出了創(chuàng)新性的結(jié)合方式,對把握數(shù)字動畫在手機媒體上應(yīng)用的新動向有一定的現(xiàn)實指導(dǎo)意義。 新的內(nèi)容發(fā)行平臺和分銷渠道的增加,以交互性為特點以娛樂服務(wù)為目的的手機媒體逐漸受到大眾的關(guān)注,這種基于數(shù)字技術(shù)上的信息娛樂促使數(shù)字動畫的應(yīng)用領(lǐng)域被進一步的拓寬,也給數(shù)字動畫作為一種設(shè)計語言提供了更多接觸潛在消費群的機會,從而為動漫產(chǎn)業(yè)的發(fā)展帶來了無限商機。設(shè)計語言的多元模式與藝術(shù)形式的多維建構(gòu)使數(shù)字動畫這種表達方式更加完善和豐滿,將會帶動我國的動漫產(chǎn)業(yè)持續(xù)健康的發(fā)展。
[Abstract]:With the promotion and popularization of 3G technology, the mobile media, which is called "5th media", has become the focus of attention in the new media era. The combination of wireless communication technology, computer technology and Internet technology. Promote the digital technology as the carrier of the rapid rise of the content industry, and lead the rapid development of contemporary cultural industry. The communication function of mobile media has been gradually desalinated. Instead, there is the interplay between its entertainment and service functions, a content industry driven by creativity that combines "cultural resources" with the latest digital technology. The new consumption mode of fusion and re-casting provides the necessary condition for the development of animation industry, which is the representative of creative industry, and promotes the combination of digital animation and mobile media, and develops together. This paper summarizes the advantages of digital animation in the form of expression and the characteristics of mobile media, analyzes the existing mobile phone media in entertainment and service functions in the application of the status quo, behind the demand for motivation, development characteristics. To explore the combination of digital animation and mobile media, so that it can provide more perfect services for users, experience mobile media bring a new interactive experience. The article through various examples, with facts to illustrate the problem. For mobile animation, mobile cartoon, mobile phone music TV, mobile animation games, mobile animation advertising and digital animation on mobile media demos. This paper discusses the application of communication function and news information function, summarizes the problems that should be paid attention to in the application of digital animation in mobile media, and puts forward the innovative combination method. To grasp the digital animation in mobile media application of new trends have a certain practical significance. With the increase of new content distribution platform and distribution channels, mobile media, characterized by interactivity and entertainment services, has gradually attracted the attention of the public. This information entertainment based on digital technology promotes the application of digital animation to be further broadened, and also provides more opportunities for digital animation as a design language to reach out to potential consumers. This brings unlimited business opportunities for the development of animation industry. The multi-mode of design language and the multi-dimensional construction of art form make the expression of digital animation more perfect and full. Will drive our country's animation industry sustained and healthy development.
【學(xué)位授予單位】：江南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2009
【分類號】：J954;G206

【引證文獻】

相關(guān)期刊論文 前3條

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2 拓穎;沈浩;;淺析手機游戲的發(fā)展現(xiàn)狀及未來趨勢[J];甘肅科技;2013年05期

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相關(guān)碩士學(xué)位論文 前3條

1 朱琳;論數(shù)字時代動畫在手機媒體上的應(yīng)用性研究[D];西北大學(xué);2011年

2 吳曉華;手機動漫產(chǎn)業(yè)在陜西省發(fā)展的優(yōu)勢與策略研究[D];陜西科技大學(xué);2012年

3 吳波;手機媒體中的動畫特性研究[D];齊齊哈爾大學(xué);2012年

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本文編號：1455003