本文選題：GEM模型　切入點：動漫產業(yè)　出處：《東北大學》2012年碩士論文

【摘要】：動漫產業(yè)作為文化產業(yè)的重要組成部分,得到了政府和學者的重視。我國制定了相關的宏觀調控政策和經濟優(yōu)惠政策推動動漫產業(yè)的發(fā)展,并取得了可喜的成績,全國動漫產業(yè)迅速發(fā)展。目前全國動漫產業(yè)已形成京津翼聚集區(qū)、長三角聚集區(qū)、珠三角聚集區(qū)、中部聚集區(qū)、東北聚集區(qū)、西南聚集區(qū)六大區(qū)域為主導的產業(yè)格局。天津憑借其地理優(yōu)勢、人文優(yōu)勢和良好的政策環(huán)境,使動漫產業(yè)獲得了迅速發(fā)展,已建成天津國家動漫產業(yè)園、天津華苑軟件園、天津凌奧創(chuàng)意產業(yè)園等產業(yè)集群。目前,國內學者對于動漫產業(yè)競爭力的研究較少,缺乏對動漫產業(yè)競爭力影響因素的系統分析。因此,構建動漫產業(yè)競爭力評價指標體系是一項具有理論意義和實踐意義的研究工作。 本文系統梳理了國內外關于產業(yè)競爭力的基礎理論,總結動漫產業(yè)相關研究成果,結合動漫產業(yè)的特征和天津動漫產業(yè)發(fā)展現狀,以GEM模型理論為基礎,構建C-GEM模型。該指標體系在GEM模型“基礎”、“企業(yè)”、“市場”三大因素對的基礎上加入了“產業(yè)鏈”因素對,形成了四大因素對,32個影響因素的評價指標體系。 地區(qū)的動漫產業(yè)競爭力主要是通過區(qū)域內動漫產業(yè)集群反映的,因此本文以天津動漫產業(yè)集群的競爭力代表天津動漫產業(yè)整體的競爭力。本文的分析數據是通過向動漫基地政府官員、動漫基地企業(yè)家、動漫畫研究者和動漫產業(yè)從業(yè)者發(fā)放調查問卷獲得的。在分析的過程中運用層次分析法對數據進行處理,然后運用C-GEM模型量化方法計算整個動漫產業(yè)的競爭力,對天津的動漫產業(yè)做一個客觀評價,找出天津在發(fā)展動漫產業(yè)過程中的短板環(huán)節(jié),并給出提升天津動漫產業(yè)的對策,以期能為天津動漫產業(yè)的又好又快發(fā)展助力。
[Abstract]:As an important part of the cultural industry, animation industry has been attached importance to by the government and scholars. China has formulated relevant macro-control policies and preferential economic policies to promote the development of the animation industry, and has made gratifying achievements. The national animation industry has developed rapidly. At present, the national animation industry has formed a Beijing-Tianjin-wing gathering area, a Yangtze River Delta gathering area, a Pearl River Delta gathering area, a central gathering area, a northeast gathering area, By virtue of its geographical advantages, humanistic advantages and favorable policy environment, Tianjin has achieved rapid development of the animation industry, and has built Tianjin National Animation Industry Park and Tianjin Huayuan Software Park. Tianjin Lingao Creative Industry Park and other industrial clusters. At present, domestic scholars have less research on the competitiveness of the animation industry, and lack of systematic analysis of the factors affecting the competitiveness of the animation industry. Construction of animation industry competitiveness evaluation index system is a theoretical and practical significance of research work. This paper systematically combs the basic theories about the industry competitiveness at home and abroad, summarizes the related research results of the animation industry, combines the characteristics of the animation industry and the current situation of the animation industry in Tianjin, based on the GEM model theory. The C-GEM model is constructed. The index system adds "industrial chain" factor pair on the basis of "basic", "enterprise" and "market" of GEM model, and forms an evaluation index system of four major factors and 32 influencing factors. The regional animation industry competitiveness is mainly reflected through the regional animation industry cluster, Therefore, this paper takes the competitiveness of Tianjin animation industry cluster to represent the overall competitiveness of Tianjin animation industry. The analysis data in this paper are based on the analysis of the animation base government officials, animation base entrepreneurs, In the process of analysis, the Analytic hierarchy process (AHP) is used to process the data, and then the C-GEM model is used to quantify the competitiveness of the whole animation industry. This paper makes an objective evaluation of the animation industry in Tianjin, finds out the short board links in the process of developing the animation industry in Tianjin, and puts forward the countermeasures to promote the animation industry in Tianjin in order to help the development of the animation industry in Tianjin better and faster.
【學位授予單位】：東北大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：G124;F224

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本文編號：1670553