發(fā)布時間：2018-03-06 15:49

  本文選題：少兒財商　切入點：動漫　出處：《華南理工大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：BIEQ是廣州市財智情商動漫有限公司的注冊商標(biāo)和公司英文簡稱。廣州市財智情商動漫有限公司于2010年1月開始籌建，6月底正式注冊成立，公司坐落在廣州高新技術(shù)產(chǎn)業(yè)開發(fā)區(qū)，主要從事財商動漫的設(shè)計和制作。BIEQ成立之初就確立了“一顆心，兩條腿”的核心理念。一顆心是以高尚價值觀傳播為中心；兩條腿一是指極具價值的劇本，二是指極富美感的繪本。依托著年輕、有沖勁的高水平動漫創(chuàng)作團隊以及公司法人代表過去十多年的商業(yè)設(shè)計和經(jīng)營管理經(jīng)驗，短短三個月的時間，將近三十本的少兒財商漫畫書籍已然成稿，并與海天出版社簽訂了出版合同，年底之前并將在全國各大書店上架銷售。 但廣州市財智情商動漫有限公司深知即使產(chǎn)品質(zhì)量過硬，，傳統(tǒng)、單一的書店銷售模式并不能保證財商動漫系列叢書在市場上獲得成功。財智情商動漫產(chǎn)品要想在競爭激烈的市場上獲得成功，還需要對宏觀環(huán)境、市場現(xiàn)狀和競爭狀況等進行綜合、深刻的分析和研究，制定嚴(yán)謹(jǐn)、詳細(xì)的競爭戰(zhàn)略。 本文正是通過對動漫行業(yè)的宏觀環(huán)境分析、行業(yè)環(huán)境分析、市場現(xiàn)狀分析、競爭狀況分析以及企業(yè)內(nèi)部分析等，總結(jié)出動漫市場的機會、威脅以及企業(yè)內(nèi)部的優(yōu)勢、劣勢，為企業(yè)尋找合適的市場定位和核心競爭力，從而確定BIEQ的競爭戰(zhàn)略。
[Abstract]:BIEQ is Guangzhou smartfortune EQ Animation Company Limited registered trademark and company English abbreviation. Guangzhou smartfortune EQ Animation Company Limited started in January 2010, the end of June officially registered, the company is located in Guangzhou high tech Industrial Development Zone, mainly engaged in the design and fabrication of.BIEQ FQ animation was first established "one heart the core idea, two legs. A heart is spread as the center with noble values; two legged one refers to a valuable script, the two refers to the aesthetic picture. Based on a young, energetic high level animation creation team and the legal representative of the company in the past more than 10 years of business design and business management experience, just three months time, nearly thirty of the children's comic books has become a financial release, and signed a publishing contract with Haitian press, before the end of the year and in major bookstores nationwide Sale on the shelf.
But Guangzhou smartfortune EQ Animation Limited know even the excellent product quality, the traditional sales model, the bookstore single does not guarantee success in the anime series financial market. Smartfortune animation products to succeed EQ in the fierce competition in the market, but also to the macro environment, market situation and competition situation comprehensively, profound analysis and research, to develop a rigorous, detailed competitive strategy.
This article is through the macro environment for the animation industry analysis, industry environment analysis, market analysis, competition analysis and internal analysis, summed up the animation market opportunities, threats and internal business advantages, disadvantages, looking for market positioning and core competitiveness suitable for enterprises, so as to determine the competitive strategy of BIEQ.

【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272;F719

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本文編號：1575475