本文選題：視覺設(shè)計(jì)　切入點(diǎn)：卡通　出處：《湖南大學(xué)》2006年碩士論文　論文類型：學(xué)位論文

【摘要】： 現(xiàn)代卡通文化作為大眾文化的一部分已經(jīng)深入我們的日常生活。以愉快為視覺特征的卡通文化廣受大眾歡迎�？ㄍㄎ幕且粋�(gè)很有發(fā)展?jié)摿Φ奈幕a(chǎn)業(yè),在有些國家甚至成為國民經(jīng)濟(jì)的支柱產(chǎn)業(yè)。經(jīng)過兩百多年的發(fā)展,卡通文化產(chǎn)業(yè)已經(jīng)發(fā)展成熟,并且影響到社會(huì)的很多領(lǐng)域。對(duì)卡通文化的研究既有助于我們根據(jù)自己的國情發(fā)展我國的卡通產(chǎn)業(yè),加快物質(zhì)文明和精神文明的建設(shè),同時(shí)有利于提高視覺設(shè)計(jì)的理論水平和實(shí)踐能力。 本文重點(diǎn)分析并解釋了卡通文化形成和發(fā)展的原因。通過對(duì)古今中外的卡通文化的研究,提出了卡通文化的概念,并從不同的角度分析了卡通文化的特征。在對(duì)卡通文化結(jié)構(gòu)分析時(shí),提出了情感劃分原則,這一關(guān)注人類情感的分類方法將有助于人們更加深刻的理解卡通文化的內(nèi)涵。其次,本文深刻剖析了卡通文化對(duì)人類內(nèi)心世界的影響,提出了心理撫慰的功能是卡通文化對(duì)社會(huì)和人們的意義所在的觀點(diǎn),此功能也成為卡通文化發(fā)展的根本原因。最后本文聯(lián)系中國卡通產(chǎn)業(yè)的現(xiàn)狀,提出了發(fā)展民族卡通的建議。并且結(jié)合筆者的實(shí)際設(shè)計(jì)案例,研究了視覺傳達(dá)中卡通形象的設(shè)計(jì)方法。 本文采用了基于案例的研究方法,提出并驗(yàn)證了本文的創(chuàng)新點(diǎn):卡通文化具有心理撫慰的功能,設(shè)計(jì)師可以通過提高作品的趣味性來增強(qiáng)這一功能。為將這一創(chuàng)新理論應(yīng)用于設(shè)計(jì)實(shí)踐,本人參與了大量的視覺設(shè)計(jì)項(xiàng)目,如杭州文具公司的標(biāo)志設(shè)計(jì)、南岳童心幼兒園的標(biāo)志設(shè)計(jì)以及深圳巴米揚(yáng)科技有限公司的品牌推廣動(dòng)畫設(shè)計(jì)等等。在設(shè)計(jì)中,本人力求將趣味性設(shè)計(jì)融入作品中,提高其在使用過程中產(chǎn)生的愉快感受。
[Abstract]:As a part of popular culture, modern cartoon culture has penetrated into our daily life. Cartoon culture characterized by pleasure as a visual feature is widely welcomed by the public. Cartoon culture is a cultural industry with great potential for development. In some countries, it has even become a pillar industry of the national economy. After more than 200 years of development, the cartoon culture industry has developed and matured. And it has affected many fields of society. The study of cartoon culture will help us to develop our cartoon industry according to our own national conditions and speed up the construction of material civilization and spiritual civilization. At the same time, it is helpful to improve the theoretical level and practical ability of visual design. This paper analyzes and explains the reasons for the formation and development of cartoon culture. Through the study of cartoon culture, the concept of cartoon culture is put forward. When analyzing the structure of cartoon culture, it puts forward the principle of emotion division, which will help people to understand the connotation of cartoon culture more deeply. This paper deeply analyzes the influence of cartoon culture on human inner world, and points out that the function of psychological comfort is the meaning of cartoon culture to society and people. This function has also become the fundamental reason for the development of cartoon culture. Finally, this paper puts forward some suggestions for the development of national cartoon in the light of the current situation of the cartoon industry in China. The design method of cartoon image in visual communication is studied. This paper adopts the case-based research method, puts forward and verifies the innovation of this paper: cartoon culture has the function of psychological comfort, Designers can enhance this function by improving the interest of their works. In order to apply this innovative theory to design practice, I have participated in a large number of visual design projects, such as the logo design of Hangzhou Stationery Company. The logo design of Nanyue Tong Xin Kindergarten and the brand promotion animation design of Shenzhen Bamiyan Technology Co., Ltd.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2006
【分類號(hào)】：J218.7

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 師俊英;;淺談中國動(dòng)漫玩具市場發(fā)展策略[J];大眾文藝;2011年16期

相關(guān)碩士學(xué)位論文 前6條

1 張備;卡通形象在兒童產(chǎn)品包裝設(shè)計(jì)中的應(yīng)用研究[D];河南大學(xué);2011年

2 蔡君平;基于形象特征的動(dòng)漫產(chǎn)品衍生研究[D];武漢理工大學(xué);2007年

3 孫麗娜;中國傳統(tǒng)節(jié)日吉祥物設(shè)計(jì)研究[D];西安理工大學(xué);2008年

4 黃河;現(xiàn)代吉祥物的娛樂性探究[D];南京藝術(shù)學(xué)院;2010年

5 杜彬;動(dòng)漫形象在服裝品牌推廣中的應(yīng)用研究[D];浙江理工大學(xué);2012年

6 冷晨曦;動(dòng)漫衍生產(chǎn)品的實(shí)用性研究[D];南昌大學(xué);2012年

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本文編號(hào)：1571539