本文選題：動(dòng)漫產(chǎn)業(yè)　切入點(diǎn)：大連　出處：《東北財(cái)經(jīng)大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：我國作為一個(gè)擁有五千年悠久歷史和璀璨文化的國家,一直以來都擁有著豐富的民族文化。但是我國在動(dòng)漫產(chǎn)業(yè)和動(dòng)漫文化方面起步較晚,直到新世紀(jì)初的2004年,我國才正式加大了對(duì)包括動(dòng)漫產(chǎn)業(yè)在內(nèi)的文化產(chǎn)業(yè)發(fā)展扶持力度,隨著經(jīng)濟(jì)和社會(huì)的發(fā)展,動(dòng)漫文化得到了越來越多人的喜愛,也影響著更多的社會(huì)群體,尤其是年輕人。作為現(xiàn)代社會(huì)物質(zhì)、技術(shù)、文化高度發(fā)展的綜合產(chǎn)物的動(dòng)漫文化又經(jīng)過進(jìn)一步的發(fā)展形成了動(dòng)漫產(chǎn)業(yè)。 動(dòng)漫產(chǎn)業(yè)是以創(chuàng)意為動(dòng)力,以動(dòng)漫文化為基礎(chǔ),以版權(quán)為核心贏利模式,廣泛涉及影視、網(wǎng)絡(luò)、音像與書籍出版以及玩具、文具、服裝、食品等行業(yè)的現(xiàn)代文化產(chǎn)業(yè)。在日常生活中,動(dòng)漫產(chǎn)業(yè)離我們并不遙遠(yuǎn),各種動(dòng)畫圖書、動(dòng)畫片、動(dòng)漫服飾、游戲等等都屬于動(dòng)漫產(chǎn)業(yè)的范疇。 大連市地處我國東北,是環(huán)渤海灣地區(qū)的重要城市之一,也是東北地區(qū)甚至全國經(jīng)濟(jì)較為發(fā)達(dá)的城市之一。大連動(dòng)漫基地也是我國四個(gè)被直接授予園區(qū)的城市之一。但是由于各方面原因的存在,大連市動(dòng)漫產(chǎn)業(yè)的發(fā)展并不理想,并落后于國內(nèi)部分城市及國外一些城市。本文通過對(duì)大連動(dòng)漫產(chǎn)業(yè)進(jìn)行經(jīng)濟(jì)學(xué)分析,分析和闡述了動(dòng)漫產(chǎn)業(yè)相關(guān)研究理論,并對(duì)大連市動(dòng)漫產(chǎn)業(yè)的現(xiàn)狀進(jìn)行了調(diào)查研究,通過上述調(diào)查分析發(fā)現(xiàn)了大連動(dòng)漫產(chǎn)業(yè)發(fā)展過程中存在的問題。這些問題主要包括：市場意識(shí)淡薄,公司運(yùn)作不規(guī)范、眼光短淺、片面,不能充分發(fā)揮和利用市場,通過準(zhǔn)確分析市場動(dòng)向來掌握市場發(fā)展規(guī)律尋求發(fā)展機(jī)遇；動(dòng)漫產(chǎn)業(yè)規(guī)模小,與國內(nèi)部分發(fā)達(dá)城市及國外城市差距較大；企業(yè)在資金的籌集、投放、回收和分配方面存在不足,限制了企業(yè)的資金支持；動(dòng)漫專業(yè)人才缺乏導(dǎo)致大連動(dòng)漫產(chǎn)業(yè)中大部分是承攬外包業(yè)務(wù),而原畫創(chuàng)作等核心內(nèi)容只能由日本、美國甚至韓國等完成；缺乏足夠而有效的交流合作平臺(tái)。 本文在認(rèn)識(shí)到上述問題和不足的基礎(chǔ)上利用PEST和SWOT分析方法對(duì)大連市動(dòng)漫產(chǎn)業(yè)發(fā)展所面臨的外部環(huán)境進(jìn)行了調(diào)查和分析。通過分析發(fā)現(xiàn)大連動(dòng)漫發(fā)展在地理位置、人才培養(yǎng)機(jī)構(gòu)和市場方面仍具有一定的優(yōu)勢,而在市場競爭、交流合作平臺(tái)和現(xiàn)有人才狀況方面存在一定劣勢。在上述研究基礎(chǔ)上本文提出了以下發(fā)展思路和戰(zhàn)略： 1.加強(qiáng)政府支持力度,理順產(chǎn)業(yè)管理體制,建設(shè)動(dòng)漫公共技術(shù)服務(wù)平臺(tái),支持優(yōu)秀動(dòng)漫原創(chuàng)產(chǎn)品創(chuàng)作生產(chǎn)。 2.加強(qiáng)企業(yè)資金支持,借助政府在招商引資和投融資方面的作用,著手建立文化創(chuàng)意產(chǎn)業(yè)發(fā)展基金,突破動(dòng)漫游產(chǎn)業(yè)發(fā)展的資金瓶頸,努力為基地內(nèi)的各動(dòng)漫公司提供足夠的資金支持。 3.實(shí)施人才戰(zhàn)略,培養(yǎng)和吸引更多的動(dòng)漫專業(yè)人才。 4.提高自主創(chuàng)新能力,積極開發(fā)衍生品,完善產(chǎn)業(yè)鏈,強(qiáng)化產(chǎn)業(yè)鏈。 5.通過產(chǎn)業(yè)融合和產(chǎn)業(yè)集群戰(zhàn)略促進(jìn)動(dòng)漫產(chǎn)業(yè)的整體快速發(fā)展,同時(shí)注重國際交流與合作。
[Abstract]:As a country with a long history of five thousand years and bright culture, China has always possessed rich national culture. However, China started late in the animation industry and animation culture until 2004, the beginning of the new century. China has only formally increased its support for the development of the cultural industry, including the animation industry. With the development of economy and society, animation culture has gained more and more people's love and also affected more and more social groups. Especially young people. As a modern society material, technology, culture, the comprehensive product of the development of animation culture has been further developed to form the animation industry. Animation industry is based on creativity, animation culture as the basis, copyright as the core profit model, widely involved in film and television, network, audio-visual and book publishing, as well as toys, stationery, clothing, In our daily life, animation industry is not far away from us. All kinds of animation books, cartoons, animation costumes, games and so on belong to the category of animation industry. Dalian, located in the northeast of China, is one of the most important cities in the Bohai Bay region. Dalian Animation Base is also one of the four cities directly awarded to the park in China. However, because of the existence of various reasons, the development of animation industry in Dalian is not ideal. And lags behind some domestic cities and some foreign cities. Through the economic analysis of Dalian animation industry, this paper analyzes and expounds the relevant research theory of animation industry, and investigates the current situation of animation industry in Dalian. Through the above investigation and analysis, we find the problems existing in the development of Dalian animation industry. These problems mainly include: weak market consciousness, non-standard operation of the company, short-sighted, one-sided, unable to give full play to and make full use of the market. Through the accurate analysis of market trends to grasp the laws of market development to seek development opportunities; animation industry scale is small, and some developed cities and foreign cities, the gap between domestic and foreign cities, enterprises in the financing, investment, recovery and distribution of deficiencies, Limited the financial support of enterprises; the lack of professional animation professionals in Dalian animation industry is mostly contracted out of business, and the core content of the original painting can only be completed by Japan, the United States or even South Korea; Lack of adequate and effective communication and cooperation platform. On the basis of recognizing the above problems and shortcomings, this paper makes an investigation and analysis of the external environment facing the development of Dalian animation industry by using the methods of PEST and SWOT analysis, and finds out that the development of Dalian animation industry is located in the geographical position. Talent training institutions and markets still have some advantages, but there are some disadvantages in market competition, communication and cooperation platform and existing talent situation. On the basis of the above research, this paper puts forward the following development ideas and strategies:. 1. Strengthen the government support, straighten out the industrial management system, build the animation public technology service platform, and support the creation and production of excellent original animation products. 2.Strengthening the financial support of enterprises, with the help of the role of the government in attracting investment and investing and financing, to set up the fund for the development of cultural and creative industries, so as to break through the bottleneck of funds for the development of animation and tourism industries. Efforts for the base of animation companies to provide adequate financial support. 3. Implement talent strategy, train and attract more animation professionals. 4. Improve the ability of independent innovation, actively develop derivatives, improve the industrial chain, and strengthen the industrial chain. 5. Promote the rapid development of animation industry through industry convergence and industrial cluster strategy, while paying attention to international exchanges and cooperation.
【學(xué)位授予單位】：東北財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F719

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