本文關(guān)鍵詞： 產(chǎn)業(yè)發(fā)展報(bào)告 產(chǎn)業(yè)發(fā)展空間 媒體營銷 動(dòng)畫電影 產(chǎn)品質(zhì)量 產(chǎn)品類型 國家版權(quán)局 新商業(yè)模式 騰訊 市場發(fā)展空間 　出處：《傳媒》2014年10期 　論文類型：期刊論文

【摘要】：正中國動(dòng)漫產(chǎn)業(yè)經(jīng)過十年的發(fā)展,實(shí)現(xiàn)了從動(dòng)畫片到動(dòng)畫、從動(dòng)漫到大動(dòng)漫、從傳統(tǒng)媒體傳播到全媒體營銷的轉(zhuǎn)變,這些轉(zhuǎn)變使我國動(dòng)漫產(chǎn)業(yè)在2013年從產(chǎn)業(yè)規(guī)模到產(chǎn)品類型,從產(chǎn)品數(shù)量到產(chǎn)品質(zhì)量,從創(chuàng)新商業(yè)模式到完善產(chǎn)業(yè)鏈條,從管理體制到知識(shí)產(chǎn)權(quán)保護(hù)等方面均取得了可喜的成績,但也面臨著新的機(jī)遇和挑戰(zhàn)。動(dòng)漫產(chǎn)值保持高速增長,產(chǎn)業(yè)發(fā)展空間巨大近幾年我國動(dòng)漫產(chǎn)業(yè)在經(jīng)過一系列的改革和調(diào)整后,其經(jīng)濟(jì)價(jià)值與巨大市場發(fā)展空間已經(jīng)初步顯現(xiàn),動(dòng)漫產(chǎn)業(yè)規(guī)模繼續(xù)保持高速增長的態(tài)勢,產(chǎn)值已經(jīng)從"十五"時(shí)期末不足100億元,發(fā)展到2013年870.85億元,比2012年增長14.59%(如圖1)。
[Abstract]:After a decade of development, China's animation industry has realized the transition from animation to animation, from animation to big animation, from traditional media to all-media marketing. These changes have enabled the animation industry in China to change from industrial scale to product type in 2013. From product quantity to product quality, from innovating business model to perfecting industrial chain, from management system to intellectual property protection and so on, we have achieved gratifying results, but also face new opportunities and challenges. The output value of animation and animation keeps growing at a high speed. After a series of reforms and adjustments, the economic value and the huge market development space of the animation industry in China have been initially revealed, and the scale of the animation industry continues to maintain a situation of rapid growth. The output value has grown from less than 10 billion yuan at the end of "15" to eighty-seven billion eighty-five million yuan in 2013, an increase of 14.59 yuan over 2012 (see figure 1).
【作者單位】： 中國傳媒大學(xué)動(dòng)畫與數(shù)字媒體藝術(shù)學(xué)院;
【分類號(hào)】：J954-F
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本文編號(hào)：1527847