本文關鍵詞： 奧運 北京 文化創(chuàng)意　出處：《蘇州大學》2009年碩士論文　論文類型：學位論文

【摘要】： 奧運本身是一種文化創(chuàng)意產業(yè),奧運與文化創(chuàng)意產業(yè)二者的契合,是推動北京文化創(chuàng)意發(fā)展的強大動力。2008奧運是北京文化創(chuàng)意產業(yè)發(fā)展的極好機遇,要舉辦一屆高水平的奧運會,就要通過奧運來經營北京,經營文化,塑造北京形象,讓“文化中國”、“文化北京”的形象在世界上產生更大影響,具有更強的輻射力,使北京這一城市品牌迅速升值,實現(xiàn)效益最大化,形成巨大的無形資產。 本文通過文獻資料法、邏輯分析法、數(shù)理統(tǒng)計法等研究方法,對北京奧運會對北京文化創(chuàng)意產業(yè)的影響進行了深入的研究。研究結果顯示:奧運會促進了北京會展場館與配套環(huán)境的建設,在組織、運作上為會展產業(yè)積累經驗;奧運會在技術上推動我國電視的數(shù)字化發(fā)展,加快了互動電視的發(fā)展進程,提高我國在國際公共信號制作上的水平和能力;奧運會促進了中國電影產業(yè)的發(fā)展,為電影產業(yè)制造了明星。此外,奧運促成中國廣播有史以來最大的聯(lián)合行動;奧運會促進手機電視產業(yè)的發(fā)展,加快中國手機3G網絡的建設,促進了手機媒體、IPTV、各種數(shù)字終端等新媒體的融合;奧運為傳統(tǒng)出版領域提供了新的發(fā)展機遇,加快了數(shù)字出版業(yè)的發(fā)展,進一步樹立了版權保護意識;奧運直接推動傳統(tǒng)廣告投放總量,提升網絡媒體的廣告價值,加速手機富媒體廣告時代的來臨;奧運促進電視動漫產業(yè)發(fā)展,進一步完善動漫產業(yè)鏈,促進網絡動漫產業(yè)發(fā)展,開辟動漫的手機新載體;奧運會促進體育類網游被更多人接受,體育游戲為游戲產業(yè)增加了盈利途徑。奧運會對奧運期間的網游有一定的影響,但影響不大;奧運為北京表演藝術產業(yè)創(chuàng)造巨大商機,激發(fā)了商業(yè)表演的活力,奧運會還為商業(yè)表演提供了更好的硬件設施;奧運的硬件投資提高的北京旅游休閑產業(yè)的硬件環(huán)境,并直接帶來大量游客。奧運游成為北京旅游休閑的新品牌,加快了北京旅游資源開發(fā)整合;奧運會為北京的體育產業(yè)帶來直接的經濟效益,提升國內體育品牌的知名度,完善體育產業(yè)融資手段,為北京體育產業(yè)發(fā)展積累經驗;奧運會特許商品和紀念品的銷售帶來了直接的經濟利益,為北京畫廊帶來宣傳和銷售的機遇,奧運會推動古玩和藝術品市場的規(guī)范發(fā)展;奧運會為我國工業(yè)設計創(chuàng)意產業(yè)帶來了機遇,奧運帶來的設計需求,促進了本土設計公司的快速成長,推動了我國設計產業(yè)的崛起。
[Abstract]:The Olympic Games itself is a kind of cultural and creative industry. The combination of the Olympic Games and the cultural and creative industries is a powerful driving force to promote the development of Beijing's cultural creativity. The 2008 Olympic Games is an excellent opportunity for the development of Beijing's cultural and creative industries. In order to hold a high-level Olympic Games, it is necessary to manage Beijing through the Olympics, to manage culture, to shape the image of Beijing, to make the image of "cultural China" and "cultural Beijing" more influential in the world and to have a stronger radiation power. Make Beijing this city brand to appreciate quickly, realize benefit maximization, form huge intangible asset. In this paper, through the methods of literature, logic analysis, mathematical statistics and other research methods, The influence of Beijing Olympic Games on Beijing's cultural and creative industries has been deeply studied. The results show that the Olympic Games has promoted the construction of Beijing exhibition venues and supporting environment and accumulated experience for the exhibition industry in organization and operation. The Olympic Games have promoted the digital development of television in China, accelerated the development of interactive television, improved the level and ability of China's international public signal production, and promoted the development of China's film industry. Has created stars for the film industry. In addition, the Olympic Games have led to the largest joint action in the history of Chinese broadcasting; the Olympics have promoted the development of the mobile TV industry and accelerated the construction of China's mobile 3G network. The Olympic Games provides new opportunities for the traditional publishing field, accelerates the development of digital publishing industry, and further establishes the awareness of copyright protection. The Olympic Games directly promote the total amount of traditional advertising, enhance the advertising value of the network media, and accelerate the advent of the era of mobile phone rich media advertising. The Olympic Games promotes the development of the television animation industry, further improves the animation industry chain, and promotes the development of the network animation industry. The Olympic Games promote sports online games are accepted by more people, sports games for the game industry to increase the way to profit. The Olympic Games have a certain impact on the Olympic Games online games, but the impact is not significant; The Olympic Games have created huge business opportunities for Beijing's performing arts industry and stimulated the vitality of commercial performances. The Olympic Games have also provided better hardware facilities for commercial performances; the hardware environment of Beijing's tourism and leisure industry, where the hardware investment of the Olympic Games has increased, The Olympic Games has become a new brand of tourism and leisure in Beijing, which has accelerated the development and integration of tourism resources in Beijing. The Olympic Games has brought direct economic benefits to the sports industry in Beijing and promoted the popularity of domestic sports brands. To improve the means of financing the sports industry, to accumulate experience for the development of the sports industry in Beijing, to bring direct economic benefits to the sale of licensed commodities and souvenirs of the Olympic Games, and to bring opportunities for publicity and sales to Beijing galleries, The Olympic Games promotes the standardized development of the antique and art markets. The Olympic Games brings opportunities to the creative industry of industrial design in our country. The design demand brought by the Olympic Games promotes the rapid growth of local design companies and promotes the rise of the design industry in our country.
【學位授予單位】：蘇州大學
【學位級別】：碩士
【學位授予年份】：2009
【分類號】：G124;G812.13

【引證文獻】

相關期刊論文 前1條

1 謝文海;馬海濤;;北京市文化創(chuàng)意產業(yè)與體育產業(yè)互動發(fā)展模式探討[J];經濟問題探索;2012年08期

相關碩士學位論文 前1條

1 李薈萃;后奧運時代的中國平面設計現(xiàn)象研究[D];江南大學;2012年

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本文編號：1521551