商業(yè)插圖數(shù)字化應(yīng)用研究
本文關(guān)鍵詞: 數(shù)字化 插圖 發(fā)展趨勢 出處:《延邊大學(xué)》2009年碩士論文 論文類型:學(xué)位論文
【摘要】: 21世紀(jì)的插圖藝術(shù)已經(jīng)從過去單純的書籍插圖逐步向影視、動(dòng)漫、舞臺(tái)美術(shù)等多領(lǐng)域發(fā)展。和以往不同的是,目前插圖行業(yè)的改革是在大規(guī)模的電子計(jì)算機(jī)技術(shù)和數(shù)碼設(shè)備應(yīng)用前提下展開的,從而使插圖藝術(shù)成了徹底追求高效率的商業(yè)產(chǎn)品。以電腦制作為主的數(shù)字化技術(shù)在發(fā)達(dá)國家的出版印刷、影視特技、建筑設(shè)計(jì)等領(lǐng)域開始應(yīng)用并迅速推廣普及。數(shù)字化使創(chuàng)作過程時(shí)間大大縮短,并方便快捷。 本文從論述新興的數(shù)碼插圖方向入手,指出在市場需求下平面藝術(shù)作品的商業(yè)價(jià)值。由于數(shù)字技術(shù)介入插圖領(lǐng)域,從而使得商業(yè)插圖呈現(xiàn)前所未有的風(fēng)格、形式并衍生出許多新的插圖分支,是一次全新的變革。本文通過對(duì)插圖藝術(shù)發(fā)展史的研究和分析,明確了插圖的發(fā)展趨勢以及從抽象概念上歸納插圖的意義,指出時(shí)代科技和經(jīng)濟(jì)發(fā)展?fàn)顩r是影響插圖發(fā)展的重要條件。并通過對(duì)這些基本知識(shí)的分析對(duì)比,總結(jié)商業(yè)插圖在數(shù)碼時(shí)代的特點(diǎn)、功能與作用以及動(dòng)漫產(chǎn)業(yè)、電影工業(yè)對(duì)商業(yè)插圖的需求和影響。值得注意的是,插圖在商品經(jīng)濟(jì)時(shí)代,對(duì)經(jīng)濟(jì)的發(fā)展起著推波助瀾的作用;反過來商品經(jīng)濟(jì)也給予插圖設(shè)計(jì)的發(fā)展以巨大的推動(dòng),CG產(chǎn)品就是最有力的證明。文章還結(jié)合西方現(xiàn)代商業(yè)插圖的發(fā)展、本國經(jīng)濟(jì)的發(fā)展以及電腦、軟件、網(wǎng)絡(luò)的普及來研究中國現(xiàn)代商業(yè)插圖興盛的背景與原因。從制作流程和具體分工上分析當(dāng)前數(shù)碼插圖藝術(shù)插圖的獨(dú)特藝術(shù)語言,也從審美角度分析中國現(xiàn)當(dāng)代商業(yè)插圖一般的表現(xiàn)內(nèi)容,揭示它的內(nèi)容是受時(shí)代大眾審美取向左右并折射出大眾審美心理。研究了在電影工業(yè)和動(dòng)漫產(chǎn)業(yè)中應(yīng)用最廣泛的概念設(shè)計(jì)和MATTE PAINTING兩種不同性質(zhì)的插圖藝術(shù)。文章最后結(jié)合畢業(yè)作品,對(duì)數(shù)碼插圖藝術(shù)今后在我國的發(fā)展做了一個(gè)前瞻性的研究。 不同時(shí)代的科學(xué)技術(shù)都對(duì)當(dāng)時(shí)的插圖藝術(shù)產(chǎn)生過強(qiáng)烈影響,這是其他繪畫藝術(shù)所沒有的,而數(shù)字化是現(xiàn)代插圖藝術(shù)發(fā)展到一定程度的必然趨勢,同時(shí)數(shù)字手段也影響了插圖設(shè)計(jì)師的創(chuàng)作思路和表現(xiàn)方式。在不同領(lǐng)域內(nèi)的市場需求也給數(shù)碼插圖多樣化提供了有利條件。插圖利用方便快捷的數(shù)字手段并同時(shí)應(yīng)用在不同領(lǐng)域才能使它更好地發(fā)展。
[Abstract]:In 21th century, the art of illustrations has gradually developed from simple book illustrations to film, animation, stage art and other fields. At present, the reform of the illustration industry is carried out on the premise of the large-scale application of computer technology and digital equipment. As a result, illustration art has become a commercial product in the pursuit of high efficiency. Digital technology based on computer production has been used in publishing, printing, film and television stunts in developed countries. Architectural design and other fields began to be applied and rapidly popularized. Digitization greatly shortened the time of the creation process and was convenient and fast. This paper begins with the new direction of digital illustration, and points out the commercial value of graphic art works under the market demand. Because digital technology is involved in the field of illustration, the commercial illustration presents an unprecedented style. Through the research and analysis of the history of illustration development, this paper clarifies the development trend of illustration and the significance of inducting illustrations from abstract concepts. It is pointed out that the development of science, technology and economy is an important condition to affect the development of illustrations. Through the analysis and comparison of these basic knowledge, the characteristics, functions and functions of commercial illustrations in the digital age, as well as the animation industry, are summarized. The demand and influence of film industry on commercial illustrations. It is worth noting that illustrations play an important role in the development of economy in the age of commodity economy. On the other hand, the commodity economy also gives a tremendous impetus to the development of illustration design. The CG product is the most powerful proof. The article also combines the development of modern commercial illustrations in the West, the development of the domestic economy, and the development of computers and software. The popularity of the Internet to study the background and reasons for the prosperity of modern commercial illustrations in China. From the production process and specific division of labor analysis of the current unique artistic language of digital illustrations, Also from the aesthetic point of view, the general performance of China's modern and contemporary commercial illustrations is analyzed. It is revealed that its content is influenced by the aesthetic orientation of the times and reflects the aesthetic psychology of the masses. This paper studies two kinds of illustrations of different characteristics, such as conceptual design and MATTE PAINTING, which are most widely used in the film industry and animation industry. Finally, combined with graduation works, This paper makes a prospective study on the development of digital illustration art in our country in the future. The science and technology of different times have had a strong influence on the illustration art at that time, which is not found in other painting arts, and digitization is the inevitable trend of the development of modern illustration art to a certain extent. At the same time, digital means also affect the creative thinking and expression of illustration designers. The market demand in different fields also provides favorable conditions for digital illustration diversification. Illustrations use convenient and fast digital means and at the same time. Application in different fields can make it develop better.
【學(xué)位授予單位】:延邊大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2009
【分類號(hào)】:J218.5
【參考文獻(xiàn)】
相關(guān)期刊論文 前9條
1 馬麗娃;;數(shù)字技術(shù)的沖擊與藝術(shù)走向的迷失[J];成都大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2006年04期
2 張偉時(shí);電腦技術(shù)對(duì)繪畫藝術(shù)的拓展作用[J];長春大學(xué)學(xué)報(bào);2001年04期
3 羅天然;;“代入”:唐·吉訶德與數(shù)字藝術(shù)[J];美術(shù)觀察;2006年02期
4 尤勁東;當(dāng)代插圖如是說[J];美術(shù)研究;2004年02期
5 許笑松;;插畫的視覺文化解析[J];青年記者;2006年16期
6 劉重嶸;;數(shù)碼繪畫在服裝設(shè)計(jì)中的運(yùn)用初探[J];武漢科技學(xué)院學(xué)報(bào);2007年01期
7 任斌;論數(shù)碼藝術(shù)設(shè)計(jì)的形式美與傳統(tǒng)繪畫[J];西北大學(xué)學(xué)報(bào)(哲學(xué)社會(huì)科學(xué)版);2003年01期
8 曾燕婷;全泉;;中國數(shù)字藝術(shù)市場前景調(diào)查[J];知識(shí)經(jīng)濟(jì);2007年11期
9 吳軍偉,劉寅;電腦技術(shù)在藝術(shù)設(shè)計(jì)中的價(jià)值與流弊[J];鄭州輕工業(yè)學(xué)院學(xué)報(bào)(社會(huì)科學(xué)版);2002年03期
相關(guān)碩士學(xué)位論文 前2條
1 林韜;關(guān)于數(shù)碼插圖的探索[D];中央美術(shù)學(xué)院;2002年
2 徐進(jìn);插圖視覺時(shí)代[D];中央民族大學(xué);2004年
,本文編號(hào):1505303
本文鏈接:http://sikaile.net/wenyilunwen/dongmansheji/1505303.html