本文關(guān)鍵詞： 角色設(shè)計(jì) 吉祥物 共性 個(gè)性 合作 發(fā)展　出處：《湖北工業(yè)大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著時(shí)代的進(jìn)步社會(huì)的發(fā)展，動(dòng)漫與我們的生活愈發(fā)密切，動(dòng)漫角色作為一部動(dòng)畫(huà)片的靈魂涵蓋的范圍越來(lái)越廣泛，它不僅是動(dòng)畫(huà)片里的主演還是許多品牌的代言人，可以出現(xiàn)在任何商品上，其帶來(lái)的經(jīng)濟(jì)效益與日俱增。 吉祥物——新時(shí)代的產(chǎn)物，企業(yè)宣傳的得力推手是企業(yè)視覺(jué)識(shí)別系統(tǒng)的一部分，與動(dòng)漫角色設(shè)計(jì)有著千絲萬(wàn)縷的關(guān)系，但兩者各具特色，我們需認(rèn)識(shí)兩者的聯(lián)系分清兩者的區(qū)別，在多元化的市場(chǎng)經(jīng)濟(jì)影響下，需要多種藝術(shù)形式合力共進(jìn)才促進(jìn)經(jīng)濟(jì)的發(fā)展和文化的進(jìn)步。 本文通過(guò)對(duì)動(dòng)漫角色和吉祥物的對(duì)比研究，讓讀者進(jìn)一步了解兩者的共性和個(gè)性，分清兩者的概念認(rèn)識(shí)兩者的關(guān)聯(lián)，發(fā)現(xiàn)動(dòng)漫產(chǎn)業(yè)的巨大潛力。動(dòng)漫角色可以授權(quán)給企業(yè)作為形象代言人，吉祥物也可以作為角色發(fā)展動(dòng)漫演藝道路，兩者還可以作為卡通形象開(kāi)發(fā)周邊產(chǎn)品，帶動(dòng)其它產(chǎn)業(yè)的發(fā)展，為眾多行業(yè)提供新的發(fā)展道路。 整個(gè)動(dòng)畫(huà)歷史中中國(guó)屬于先驅(qū)，現(xiàn)在國(guó)家和民眾都意識(shí)到動(dòng)漫產(chǎn)業(yè)的重要性，越來(lái)越多的人開(kāi)始奔赴這條漫長(zhǎng)而艱難的專業(yè)道路。只有堅(jiān)持和熱愛(ài)才能一直走下去，雖然國(guó)內(nèi)市場(chǎng)充斥著許多國(guó)外的動(dòng)畫(huà)作品，但江山代有才人出，我們需要時(shí)間和經(jīng)驗(yàn)去進(jìn)一步發(fā)展，學(xué)校要重點(diǎn)培養(yǎng)學(xué)生的創(chuàng)新能力和技術(shù)實(shí)現(xiàn)能力，好創(chuàng)意還需好技術(shù)才能實(shí)現(xiàn)。學(xué)生除了認(rèn)真學(xué)習(xí)專業(yè)課程外，學(xué)以致用和自學(xué)能力也尤為重要。中國(guó)正在崛起，需要各類經(jīng)濟(jì)齊頭并進(jìn)，經(jīng)濟(jì)文化共同發(fā)展。本文的核心在于研究動(dòng)漫角色設(shè)計(jì)和吉祥物設(shè)計(jì)的關(guān)聯(lián)性，探究一條可以相互合作，多元發(fā)展的前進(jìn)道路，，盡早完成中國(guó)經(jīng)濟(jì)文化的偉大復(fù)興。
[Abstract]:With the development of the progressive society, animation and our life become more and more close, animation characters as the soul of an animated film covers a more and more extensive range. It is not only the cartoon star but also the spokesman of many brands, can appear on any commodity, its economic benefits are increasing day by day. Mascot-the product of the new era, enterprise propaganda is a part of the enterprise visual recognition system, and animation character design has a inextricable relationship, but the two have their own characteristics. We need to recognize the connection between the two and distinguish the difference between the two. Under the influence of diversified market economy, we need a variety of art forms to work together to promote economic development and cultural progress. Through the comparative study of animation characters and mascots, this paper makes readers understand the commonness and individuality of the two, and distinguish the concepts of the two to understand the relationship between the two. Find the great potential of the animation industry. Animation characters can be authorized to corporate as image spokesman, mascot can also be used as characters to develop animation performing arts road, both can also be used as cartoon images to develop peripheral products. Drive the development of other industries, for many industries to provide a new way of development. The whole animation history of China is a pioneer, now the country and people are aware of the importance of animation industry. More and more people began to go to this long and difficult professional road. Only persistence and love can always go on, although the domestic market is full of many foreign animation works, but Jiangshan generation talent. We need time and experience to further develop, schools should focus on training students' innovative and technical ability, good ideas also need good technology to achieve. Students in addition to serious study of professional courses. It is also very important to use learning and self-study ability. China is rising up and needs all kinds of economy and culture to develop together. The core of this paper is to study the relationship between animation character design and mascot design. Explore a way forward that can cooperate with each other and develop plural, and complete the great rejuvenation of Chinese economy and culture as soon as possible.
【學(xué)位授予單位】：湖北工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：J218.7

【參考文獻(xiàn)】

相關(guān)期刊論文 前7條

1 劉斌;;產(chǎn)業(yè)化·國(guó)際化·本土化——從迪斯尼看中國(guó)動(dòng)畫(huà)[J];中國(guó)廣播電視學(xué)刊;2007年04期

2 林小勇;;我國(guó)動(dòng)漫產(chǎn)業(yè)發(fā)展的幾點(diǎn)思考與建議[J];中國(guó)廣播電視學(xué)刊;2007年05期

3 張朝政;中國(guó)文化與西方文化自我超越之比較[J];廣西社會(huì)科學(xué);2003年08期

4 羅仕鑒,朱上上;用戶和設(shè)計(jì)師的產(chǎn)品造型感知意象[J];機(jī)械工程學(xué)報(bào);2005年10期

5 黃];;情感信息處理研究綜述[J];現(xiàn)代圖書(shū)情報(bào)技術(shù);2007年11期

6 童輝杰;中國(guó)傳統(tǒng)文化中的自我意識(shí)[J];心理科學(xué);2000年04期

7 孫從麗;;非物質(zhì)設(shè)計(jì)的發(fā)展趨勢(shì)——強(qiáng)調(diào)為“情感”而進(jìn)行的設(shè)計(jì)[J];藝術(shù)與設(shè)計(jì)(理論);2007年02期

本文編號(hào)：1469259