本文關(guān)鍵詞： 萌 動(dòng)漫周邊產(chǎn)品設(shè)計(jì) 呈現(xiàn)形式　出處：《四川師范大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：“萌”是一種存在于自然界的能被人類心理感知到的自然形態(tài),用以描述人類通過(guò)感官接觸到某種視覺(jué)形象或行為動(dòng)作后所激發(fā)的可愛(ài)、乖巧、溫情、溫馨、愉悅、呆傻、憨態(tài)、無(wú)害等具有安全感的復(fù)雜情緒,這種由自然形態(tài)激發(fā)出心理感應(yīng)的現(xiàn)象即可稱為“萌”。這種自然形態(tài)傳遞出的情感信息與動(dòng)漫藝術(shù)有較高的吻合度,因此“萌”在動(dòng)漫領(lǐng)域得到了發(fā)酵。2003年之后,日本動(dòng)漫領(lǐng)域開(kāi)始用“萌え”來(lái)稱呼這一現(xiàn)象,“萌え”一詞自2005年后成為網(wǎng)絡(luò)流行語(yǔ)并一直流行至現(xiàn)在,在傳播至中國(guó)后簡(jiǎn)化為單獨(dú)的“萌”字,在英文中常用“Moe”來(lái)表達(dá)。年輕人對(duì)“萌”的喜愛(ài)和推廣逐漸形成為一種被廣泛傳播的亞文化現(xiàn)象,動(dòng)漫是“萌”滋生的土壤也是“萌”傳播的良好載體,在新媒體藝術(shù)的影響和網(wǎng)絡(luò)文化的傳播下,“萌”元素被越來(lái)越多的運(yùn)用到各種地方,催生出萌文化、萌產(chǎn)品、萌經(jīng)濟(jì)等多種社會(huì)現(xiàn)象。在動(dòng)漫周邊產(chǎn)品設(shè)計(jì)中,“萌”元素的使用讓動(dòng)漫周邊產(chǎn)品打破自身局限性,被賦予了更多層次的吸引力,并能夠拓展動(dòng)漫的影響范圍和消費(fèi)人群,這類萌系產(chǎn)品的銷售熱度給動(dòng)漫周邊產(chǎn)品設(shè)計(jì)帶來(lái)了新的思維形式與創(chuàng)作思路。本文通過(guò)文獻(xiàn)閱讀和理論分析來(lái)探尋“萌”的起源和發(fā)展,并從社會(huì)、文化、心理等方面深究其文化內(nèi)涵;通過(guò)綜合分析、舉例對(duì)比等方法來(lái)概括總結(jié)“萌”元素在動(dòng)漫周邊產(chǎn)品設(shè)計(jì)中的運(yùn)用原則、設(shè)計(jì)形式、具象化呈現(xiàn)方式等方面的藝術(shù)特點(diǎn);并研究分析“萌”系產(chǎn)品的商業(yè)化道路和市場(chǎng)情況,對(duì)其未來(lái)的發(fā)展做出思考和建議。
[Abstract]:"adorable" is a kind of natural form which can be perceived by human psychology in nature. It is used to describe the cute, clever, tender and warm that human beings can stimulate after they come into contact with a certain visual image or action through their senses. A complex feeling of security such as pleasure, stupidity, foolishness, innocuity, etc. This kind of natural form stimulates the psychological induction phenomenon can be called "adorable". This natural form conveys the emotional information and the animation art has the higher coincidence degree. Therefore, "Meng" in the field of animation has been fermented. After 2003, the Japanese animation field began to use the "Meng Li" to call this phenomenon. Since 2005, the word "Meng Li" has become an Internet buzzword and has been popular ever since, simplifying the word "Meng" into a separate word after its spread to China. In English, "Moe" is often used to express. Young people's love and promotion of "adorable" has gradually become a widely spread sub-cultural phenomenon. Animation is the breeding ground of "adorable" and the good carrier of "adorable" communication. Under the influence of new media art and the spread of network culture, the element of "adorable" has been used more and more in all kinds of places, resulting in the emergence of adorable culture. In the design of anime peripheral products, the use of "cute" elements allows the animation peripheral products to break their own limitations, has been given a more multi-level attractiveness. And can expand the impact of animation and consumers. The sales heat of this kind of product brings new thinking form and creative thinking to the design of the products around animation. This paper explores the origin and development of "Meng" through literature reading and theoretical analysis, and explores the origin and development of "Meng" from society and culture. Psychology and other aspects of its cultural connotations; Through comprehensive analysis, examples and other methods to summarize the application of "cute" elements in the design of products around animation principles, design forms, concrete presentation and other aspects of the artistic characteristics; The commercialization road and market situation of "Meng" products are analyzed, and their future development is considered and suggested.
【學(xué)位授予單位】：四川師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TB472

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