【摘要】：正當(dāng)今社會(huì),人們對玉石的審美認(rèn)識(shí)主要還在于色澤、雕工和稀有度等外在形式,而忽略了其內(nèi)在特質(zhì)的塑造與設(shè)計(jì)。泰山玉作為新近發(fā)現(xiàn)且極具內(nèi)在品質(zhì)與精神的特殊玉種,在其品牌的創(chuàng)造與推廣過程中,應(yīng)主抓其內(nèi)在精神品格的塑造和文化內(nèi)涵的揭示,以顯泰山玉其獨(dú)特的魅力。一、泰山藏美玉,美玉載文化盤古開天辟地,頭化東岳泰山,歷盡滄海桑田。泰山被奉為五岳之首,屹立于中國東方。泰山1982年被國務(wù)院列為第一批國家
[Abstract]:In today's society, the aesthetic understanding of jade mainly lies in the external forms such as color, carving and rarity, but neglects the shaping and design of its intrinsic characteristics. Taishan Jade is a special kind of jade which has been discovered recently and has the most intrinsic quality and spirit. In the process of creating and popularizing its brand, Taishan Jade should focus on the shaping of its inner spiritual character and the revelation of its cultural connotation in order to show the unique charm of Taishan Jade. First, Mount Taishan Tibetan jade, jade culture Pangu, the first Dongyue Taishan, through the vicissitudes of life. Mount Tai is the head of the five Mountains and stands in the east of China. Taishan was listed by the State Council as the first batch of countries in 1982.
【作者單位】： 山東大學(xué)文學(xué)與新聞傳播學(xué)院;齊魯工業(yè)大學(xué)藝術(shù)學(xué)院;山東女子學(xué)院藝術(shù)學(xué)院;
【基金】：山東省社會(huì)科學(xué)規(guī)劃研究項(xiàng)目《泰山玉文化藝術(shù)綜合開發(fā)戰(zhàn)略研究》階段性成果,項(xiàng)目編號11CWYJ14
【分類號】：J314.9

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