【摘要】：從動(dòng)畫產(chǎn)業(yè)鏈角度看,動(dòng)畫角色造型在前期設(shè)定中就應(yīng)該考慮后續(xù)衍生產(chǎn)品的開發(fā)。角色造型是決定衍生產(chǎn)品環(huán)節(jié)是否能夠成功的重要因素之一,衍生產(chǎn)品環(huán)節(jié)的成功又能擴(kuò)大動(dòng)畫角色在消費(fèi)者中的影響力從而形成馬太效應(yīng)促進(jìn)良性發(fā)展。由于不同的動(dòng)畫角色因其造型特點(diǎn)而適合不同類型衍生產(chǎn)品的開發(fā),設(shè)計(jì)以衍生產(chǎn)品為目的的角色造型,應(yīng)當(dāng)在符合劇作要求完成角色個(gè)性塑造與推動(dòng)故事情節(jié)發(fā)展的基礎(chǔ)上,充分調(diào)查目標(biāo)受眾的典型特點(diǎn)與需求,同時(shí)考慮到衍生產(chǎn)品的應(yīng)用范圍與形式,結(jié)合生產(chǎn)工藝與材料的影響來設(shè)計(jì)。 本文論述了在角色造型設(shè)計(jì)過程中對(duì)后續(xù)衍生產(chǎn)品的考慮及具體思考方式,從動(dòng)畫角色造型特點(diǎn)、動(dòng)畫角色衍生產(chǎn)品的商業(yè)價(jià)值、動(dòng)畫衍生產(chǎn)品的工藝與材料、以及角色在衍生產(chǎn)品中的多樣化運(yùn)用等角度對(duì)角色造型設(shè)計(jì)進(jìn)行了研究。從動(dòng)畫角色造型出發(fā),研究其與衍生產(chǎn)品之間的關(guān)系以及衍生產(chǎn)品市場(chǎng)對(duì)角色造型的需求。從衍生產(chǎn)品角度出發(fā),考慮衍生產(chǎn)品的生產(chǎn)工藝與材料以及低齡幼兒、兒童、青少年、成人等不同年齡層受眾的要求對(duì)角色造型的影響。此外,將二維、三維、偶動(dòng)畫角色在衍生產(chǎn)品開發(fā)中的多樣化運(yùn)用進(jìn)行案例分析與總結(jié)并嘗試運(yùn)用到個(gè)人作品中。 本文的創(chuàng)新點(diǎn)在于突破了以往單純從造型角度研究角色設(shè)計(jì),及單純從產(chǎn)業(yè)角度研究衍生產(chǎn)品開發(fā)的研究模式,結(jié)合角色造型的特點(diǎn)與衍生產(chǎn)品開發(fā)與制作中需要注意和必須解決的問題,對(duì)以衍生產(chǎn)品為目的的角色造型設(shè)計(jì)進(jìn)行有針對(duì)性的分析與研究。
[Abstract]:From the point of view of animation industry chain, animation character modeling should consider the development of subsequent derivatives in the early setting. Character modeling is one of the important factors to determine the success of derivative products. The success of derivative products can expand the influence of animation characters in consumers and form Matthew effect to promote the healthy development. Because different animation characters are suitable for the development of different types of derivative products because of their modeling characteristics, the role modeling for the purpose of derivative products should be designed on the basis of completing the character personality shaping and promoting the story plot development in accordance with the requirements of the play, fully investigating the typical characteristics and needs of the target audience, taking into account the application scope and form of derivatives, and combining with the influence of production technology and materials. This paper discusses the consideration and concrete thinking mode of the subsequent derivatives in the process of character modeling design, and studies the character modeling design from the aspects of the characteristics of animation character modeling, the commercial value of animation character derivatives, the process and materials of animation derivatives, and the diversified application of characters in derivatives. Starting from animation character modeling, this paper studies the relationship between animation character modeling and derivative products and the demand of character modeling in derivative market. From the point of view of derivatives, this paper considers the influence of the production technology and materials of derivatives and the requirements of young children, adolescents, adults and other different age groups on role modeling. In addition, the diversified application of two-dimensional, three-dimensional and even animation characters in the development of derivatives is analyzed and summarized, and it is tried to be applied to personal works. The innovation of this paper is to break through the previous research mode of role design simply from the perspective of modeling and the research mode of derivative product development from the industrial point of view, combined with the characteristics of role modeling and the problems that need to be paid attention to and must be solved in the development and production of derivative products, this paper makes a targeted analysis and research on the role modeling design for the purpose of derivative products.
【學(xué)位授予單位】：武漢理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：J954

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