【摘要】：藝術(shù)的發(fā)展總是跟隨時(shí)代，在新的時(shí)代語(yǔ)境下，影像的滲透無(wú)所不在，美國(guó)工業(yè)化為代表的電影產(chǎn)業(yè)一如既往的投入到“全民娛樂(lè)”的視聽(tīng)修辭當(dāng)中，，在市場(chǎng)化運(yùn)作趨勢(shì)的影響下，電影預(yù)告片應(yīng)運(yùn)而生。同時(shí)，現(xiàn)代技術(shù)和傳播媒介的推動(dòng)又為預(yù)告片的發(fā)展提供了一個(gè)廣闊的平臺(tái)，預(yù)告片成為電影產(chǎn)業(yè)化外延的新趨勢(shì)已經(jīng)成為必然。作為電影藝術(shù)理論與應(yīng)用的新延伸，對(duì)預(yù)告片本體的視聽(tīng)語(yǔ)言與市場(chǎng)化研究不可或缺，但是就國(guó)內(nèi)而言，對(duì)預(yù)告片并沒(méi)有引起充分的認(rèn)識(shí)，尤其是在電影市場(chǎng)發(fā)展日益繁榮的今天，探討和研究預(yù)告片在新的市場(chǎng)環(huán)境下的轉(zhuǎn)變以及其中潛在的文化關(guān)系，對(duì)于我國(guó)電影市場(chǎng)“品牌”的建立以及形成一套具有自己特色的生產(chǎn)輸出體系尤為重要。 本文重點(diǎn)通過(guò)對(duì)預(yù)告片內(nèi)部視聽(tīng)語(yǔ)言相關(guān)要素的分析以及與受眾之間關(guān)系的解讀，解析隱藏于預(yù)告片語(yǔ)言?xún)?nèi)部的“合力”因素給觀眾產(chǎn)生的心理沖擊。并從現(xiàn)實(shí)意義出發(fā)，結(jié)合預(yù)告片市場(chǎng)價(jià)值的實(shí)現(xiàn)及發(fā)展形態(tài)，揭示預(yù)告片內(nèi)部影像特征與現(xiàn)代文化語(yǔ)境的對(duì)應(yīng)關(guān)系，總結(jié)國(guó)內(nèi)預(yù)告片的現(xiàn)存性缺失，提出國(guó)內(nèi)產(chǎn)業(yè)化趨勢(shì)進(jìn)程中建立預(yù)告片市場(chǎng)品牌的必要性。預(yù)告片的出現(xiàn)與嘗試以及逐步成熟的過(guò)程，對(duì)于我國(guó)國(guó)內(nèi)電影預(yù)告片市場(chǎng)化趨勢(shì)和電影產(chǎn)業(yè)系統(tǒng)的完善都有著十分重要的意義。伴隨著我國(guó)電影產(chǎn)業(yè)化的進(jìn)程，預(yù)告片將有著十分廣闊的發(fā)展前景。
[Abstract]:The development of art always follows the times. In the context of the new era, the infiltration of images is everywhere. The film industry represented by the industrialization of the United States has, as always, invested in the audio-visual rhetoric of "entertainment for the whole people." Under the influence of the market-oriented operation trend, the film trailer emerges as the times require. At the same time, the promotion of modern technology and media provides a broad platform for the development of trailers, and trailers have become a new trend of film industrialization extension. As a new extension of the theory and application of film art, it is indispensable to the study of audio-visual language and marketization of trailer ontology, but as far as China is concerned, the trailer has not aroused sufficient understanding. Especially today, with the increasing prosperity of the film market, this paper discusses and studies the transformation of trailers in the new market environment and the potential cultural relations among them. It is particularly important for the establishment of "brand" in China's film market and the formation of a set of production and output system with its own characteristics. This paper focuses on the analysis of the relevant elements of audio-visual language in the trailer and the interpretation of the relationship with the audience, and analyzes the psychological impact of the "joint force" factors hidden in the trailer language on the audience. From the practical significance, combined with the realization and development of the market value of the trailer, this paper reveals the corresponding relationship between the internal image characteristics of the trailer and the modern cultural context, and summarizes the existing lack of the domestic trailer. The necessity of establishing trailer market brand in the process of domestic industrialization trend is put forward. The emergence and attempt of trailers and the process of gradual maturity are of great significance to the marketization trend of domestic film trailers and the improvement of film industry system. With the process of film industrialization in China, trailers will have very broad prospects for development.
【學(xué)位授予單位】：浙江農(nóng)林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：J943;J905

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本文編號(hào)：2489813