微電影的情感表達(dá)與互動(dòng)研究
發(fā)布時(shí)間：2019-02-22 19:32
【摘要】：數(shù)字媒體時(shí)代，傳播技術(shù)和制作手段的革新給影視藝術(shù)帶來了翻天覆地的變化。身處碎片化浪潮中的微電影異軍突起，憑借其制作周期縮短、大眾參與度高、傳播范圍廣和商業(yè)價(jià)值巨大等優(yōu)勢，不僅滿足了人們?nèi)找嬖鲩L的觀影需求，還實(shí)現(xiàn)了人人都可以參與影視制作的愿景。技術(shù)的普及和設(shè)備的簡化讓更多的愛好者可以自行拍攝、上傳和共享微電影，網(wǎng)絡(luò)和手機(jī)等新媒體平臺的優(yōu)化也為微電影的傳播和互動(dòng)開拓了更廣闊的發(fā)展空間。微電影發(fā)展對人們生活的影響遠(yuǎn)遠(yuǎn)超過了技術(shù)本身，其影像的意義不再只是自娛自樂，而是成為人們情感表達(dá)與互動(dòng)的必要方式。在制作和傳播過程中，人們擁有了獨(dú)立話語權(quán)，每位公眾都是潛在的社會(huì)影響因素，所以，在相對自由的新媒體傳播環(huán)境中，需要對微電影中的情感意義進(jìn)行深入探討，使其朝著積極健康的方向發(fā)展。 在微電影與多媒體充分融合的時(shí)代背景下，創(chuàng)作者將自己的情感通過影像手段表達(dá)和傳遞出去，受眾作為情感接受的主體進(jìn)行情感反饋，從而形成良性的互動(dòng)交流。人們的欣賞水平不斷提高，整體營造了和諧的藝術(shù)氛圍。所以，微電影更要深入挖掘其情感意義，充分發(fā)揮微電影的情感價(jià)值，才能讓優(yōu)秀的作品不斷涌現(xiàn)，使微電影保持其長久的生命活力。 本文從微電影的發(fā)展現(xiàn)狀出發(fā)，結(jié)合具有代表性的微電影作品進(jìn)行案例分析，突出情感在微電影中的重要作用。全文主要有三個(gè)部分： 第一部分從微電影的情感元素和人們的情感訴求等微觀角度，，闡釋情感對于微電影的重要性。情感在微電影中有著多種多樣的表現(xiàn)方式及特點(diǎn)，可以充分豐富微電影作品的內(nèi)涵。同時(shí)也應(yīng)該看到，在微電影發(fā)展中存在著情感價(jià)值失衡的問題。 第二部分主要探究微電影在情感表達(dá)方面的特點(diǎn)、具體策略、表達(dá)創(chuàng)新，以及傳播過程對情感的影響。在多個(gè)層面剖析微電影情感表達(dá)的具體表現(xiàn)方式，以便于創(chuàng)作者在構(gòu)思、制作和包裝等方面對作品進(jìn)行更好的情感注入。貫穿于整個(gè)制作和傳播過程的情感線索，是微電影內(nèi)容的重要依托，更是微電影的靈魂。 第三部分是對微電影的互動(dòng)進(jìn)行現(xiàn)狀分析和發(fā)展探究。在互動(dòng)中觀眾不只是單純的接收視音頻信息，影視信息從過去的單向傳播逐漸向雙向互動(dòng)延伸。通過分析互動(dòng)中情感的特性，制定觀影前、觀影中、觀影后的具體互動(dòng)策略，展開互動(dòng)營銷、互動(dòng)效果的分析。 本文將電影本體論應(yīng)用于微電影的核心價(jià)值，探討微電影商業(yè)價(jià)值背后的藝術(shù)本體價(jià)值，旨在從情感表達(dá)和互動(dòng)兩個(gè)重要方面剖析微電影的正確藝術(shù)價(jià)值導(dǎo)向，讓微電影這門新生藝術(shù)形式保持自身獨(dú)特的藝術(shù)感染力，對微電影的創(chuàng)作、傳播及互動(dòng)交流的研究具有重要的理論和實(shí)踐意義。
[Abstract]:In the age of digital media, the innovation of communication technology and production means has brought tremendous changes to film and television art. In the wave of fragmentation of micro-film, with its short production cycle, high public participation, wide dissemination range and huge commercial value, it not only meets the increasing demand of people to watch film, but also has many advantages, such as short production cycle, high participation of the public, wide range of dissemination and huge commercial value, and so on. Also realized everybody can participate in the movie and television production vision. With the popularization of technology and the simplification of devices, more fans can shoot, upload and share micromovies on their own. The optimization of new media platforms, such as the Internet and mobile phones, also opens up a broader development space for the spread and interaction of micro-movies. The influence of the development of micro-film on people's life is far greater than the technology itself. The significance of its image is not only to amuse itself, but to become a necessary way for people to express and interact with each other. In the process of production and dissemination, people have an independent right to speak, and every public is a potential social influence factor. Therefore, in the relatively free new media communication environment, we need to explore the emotional significance of micro-movies in depth. Make it develop in a positive and healthy direction. Under the background of the fusion of micro film and multimedia, the creator expresses and conveys his emotion through the means of image, and the audience as the subject of emotional acceptance carries on emotional feedback, thus forms the benign interactive communication. People's appreciation level improves unceasingly, created the harmonious artistic atmosphere as a whole. Therefore, microfilms should dig into their emotional significance and give full play to the emotional value of micro-movies, so that excellent works can emerge constantly, and micro-movies can keep their long-term vitality. Based on the present situation of microfilm development and the case study of representative micro-film works, this paper highlights the important role of emotion in micro-film. There are three main parts in this paper: the first part explains the importance of emotion to micro-film from the microcosmic angle such as the emotional elements of micro-film and people's emotional appeal. Emotion has a variety of ways of expression and characteristics in micro-film, which can enrich the connotation of micro-film works. At the same time, we should also see that there is an imbalance of emotional value in the development of micro-film. The second part mainly explores the characteristics of microfilm in emotional expression, specific strategies, expression innovation, as well as the impact of communication process on emotion. In order to facilitate the creators to better inject emotion into their works in the aspects of conception, production and packaging, this paper analyzes the specific ways of expression of emotion in microfilm at many levels. The emotional clue running through the whole process of production and dissemination is the important backing of micro-film content and the soul of micro-film. The third part is the interaction of micro-film analysis and development of the current situation. In the interaction, the audience not only receives the video and audio information, but also extends from the one-way communication to the two-way interaction. By analyzing the characteristics of emotion in the interaction, the author formulates the specific interactive strategies before, during and after watching the film, and carries out the interactive marketing and the analysis of the interactive effect. This paper applies the film ontology to the core value of micro-film, and discusses the artistic Noumenon value behind the commercial value of micro-film, in order to analyze the correct artistic value orientation of micro-film from two important aspects of emotion expression and interaction. It is of great theoretical and practical significance to keep the unique artistic appeal of micro-film as a new art form for the research of micro-film creation, communication and interactive communication.
【學(xué)位授予單位】：山東師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：J905
[Abstract]:In the age of digital media, the innovation of communication technology and production means has brought tremendous changes to film and television art. In the wave of fragmentation of micro-film, with its short production cycle, high public participation, wide dissemination range and huge commercial value, it not only meets the increasing demand of people to watch film, but also has many advantages, such as short production cycle, high participation of the public, wide range of dissemination and huge commercial value, and so on. Also realized everybody can participate in the movie and television production vision. With the popularization of technology and the simplification of devices, more fans can shoot, upload and share micromovies on their own. The optimization of new media platforms, such as the Internet and mobile phones, also opens up a broader development space for the spread and interaction of micro-movies. The influence of the development of micro-film on people's life is far greater than the technology itself. The significance of its image is not only to amuse itself, but to become a necessary way for people to express and interact with each other. In the process of production and dissemination, people have an independent right to speak, and every public is a potential social influence factor. Therefore, in the relatively free new media communication environment, we need to explore the emotional significance of micro-movies in depth. Make it develop in a positive and healthy direction. Under the background of the fusion of micro film and multimedia, the creator expresses and conveys his emotion through the means of image, and the audience as the subject of emotional acceptance carries on emotional feedback, thus forms the benign interactive communication. People's appreciation level improves unceasingly, created the harmonious artistic atmosphere as a whole. Therefore, microfilms should dig into their emotional significance and give full play to the emotional value of micro-movies, so that excellent works can emerge constantly, and micro-movies can keep their long-term vitality. Based on the present situation of microfilm development and the case study of representative micro-film works, this paper highlights the important role of emotion in micro-film. There are three main parts in this paper: the first part explains the importance of emotion to micro-film from the microcosmic angle such as the emotional elements of micro-film and people's emotional appeal. Emotion has a variety of ways of expression and characteristics in micro-film, which can enrich the connotation of micro-film works. At the same time, we should also see that there is an imbalance of emotional value in the development of micro-film. The second part mainly explores the characteristics of microfilm in emotional expression, specific strategies, expression innovation, as well as the impact of communication process on emotion. In order to facilitate the creators to better inject emotion into their works in the aspects of conception, production and packaging, this paper analyzes the specific ways of expression of emotion in microfilm at many levels. The emotional clue running through the whole process of production and dissemination is the important backing of micro-film content and the soul of micro-film. The third part is the interaction of micro-film analysis and development of the current situation. In the interaction, the audience not only receives the video and audio information, but also extends from the one-way communication to the two-way interaction. By analyzing the characteristics of emotion in the interaction, the author formulates the specific interactive strategies before, during and after watching the film, and carries out the interactive marketing and the analysis of the interactive effect. This paper applies the film ontology to the core value of micro-film, and discusses the artistic Noumenon value behind the commercial value of micro-film, in order to analyze the correct artistic value orientation of micro-film from two important aspects of emotion expression and interaction. It is of great theoretical and practical significance to keep the unique artistic appeal of micro-film as a new art form for the research of micro-film creation, communication and interactive communication.
【學(xué)位授予單位】：山東師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：J905
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