電視紀錄片國際傳播策略研究
發(fā)布時間：2018-11-16 08:58
【摘要】：隨著全球國際化程度的日益加深,文化交流作為國家軟實力的輸出受到世界各國的重視。電視紀錄片作為一種非虛構(gòu)的藝術(shù)形態(tài),蘊涵著豐富的文化內(nèi)涵,成為世界各國對外宣傳和交流的重要媒介,在對外塑造國家形象和提升軟實力上起著重要作用。 在中國實現(xiàn)和平崛起的當下,中華文化作為國家軟實力受到重視。而電視紀錄片作為一種電視節(jié)目藝術(shù)形態(tài),所具有的真實品質(zhì)與人文內(nèi)涵,為中國與世界搭建起溝通的橋梁。本文的研究目的是,通過對電視紀錄片國際傳播歷程、現(xiàn)狀的研究,梳理已有經(jīng)驗,找出現(xiàn)在存有的問題,探究一些應對的策略,以期能夠為中國電視紀錄片的國際傳播提供一定的借鑒和有價值的思考。本文通過文獻研究法、案例分析法、比較分析法等研究方法,梳理了中國電視紀錄片誕生以來的國際傳播歷史,并歸納了中國電視紀錄片單向傳送、雙向交流、有效傳播三個歷史時期的特征,總結(jié)了各個時期對外傳播作品的特點。分析了當下電視紀錄片國際傳播的國內(nèi)外傳播環(huán)境和現(xiàn)狀,通過現(xiàn)階段在國際傳播中取得成功的電視紀錄片《故宮》、《美麗中國》、《舌尖上的中國》的個案研究,提煉出了在國際傳播過程中需要把握的要點。 中國電視紀錄片出現(xiàn)了一些在國際上受到歡迎的作品,但在國際傳播中仍存在著創(chuàng)作理念、制作水平、人才儲備、資金投入、營銷推廣等方面的不足,針對這些問題,本文從創(chuàng)作策略方面、傳播途徑方面、傳播對象方面論述了國際傳播的策略。 面對當下文化產(chǎn)業(yè)的繁榮發(fā)展和國際交流的日益頻繁,我國的電視紀錄片在世界上逐漸顯現(xiàn)自身的魅力,為國家形象的塑造和文化軟實力的輸出做出了貢獻。
[Abstract]:With the deepening of the degree of global internationalization, cultural exchange as the export of national soft power has been attached importance to by the world. As a kind of non-fictional art form, TV documentary film contains rich cultural connotations and becomes an important medium for foreign propaganda and communication, and plays an important role in shaping national image and enhancing soft power. At present, Chinese culture as a national soft power is attached importance to when China realizes its peaceful rise. As an artistic form of TV program, TV documentary has the real quality and humanistic connotation, and builds a bridge between China and the world. The purpose of this paper is to study the international communication history and current situation of TV documentaries, to comb the existing experience, to find out the existing problems, and to explore some strategies to deal with them. In order to provide a certain reference and valuable thinking for the international dissemination of Chinese TV documentary. Through literature research, case analysis, comparative analysis and other research methods, this paper combs the history of international communication since the birth of Chinese television documentary, and sums up the one-way transmission and two-way communication of Chinese television documentary. Effective communication of the characteristics of three historical periods, summed up the characteristics of each period of external communication works. This paper analyzes the domestic and foreign communication environment and present situation of the international communication of TV documentaries. Through the case studies of the TV documentaries "The Imperial Palace", "Beautiful China", "China on the Top of the tongue", which have achieved success in international communication at the present stage, The key points to be grasped in the process of international communication are abstracted. There are some internationally popular works in Chinese TV documentaries, but there are still some shortcomings in the international communication, such as creative idea, production level, talent reserve, capital investment, marketing and promotion, etc. In view of these problems, This paper discusses the strategies of international communication in terms of creative strategies, communication approaches and communication objects. In the face of the prosperous development of the cultural industry and the increasing frequency of international communication, the TV documentary film of our country has gradually shown its charm in the world, which has contributed to the shaping of the national image and the output of the soft power of the culture.
【學位授予單位】：揚州大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：J952;G206
本文編號：2335086
[Abstract]:With the deepening of the degree of global internationalization, cultural exchange as the export of national soft power has been attached importance to by the world. As a kind of non-fictional art form, TV documentary film contains rich cultural connotations and becomes an important medium for foreign propaganda and communication, and plays an important role in shaping national image and enhancing soft power. At present, Chinese culture as a national soft power is attached importance to when China realizes its peaceful rise. As an artistic form of TV program, TV documentary has the real quality and humanistic connotation, and builds a bridge between China and the world. The purpose of this paper is to study the international communication history and current situation of TV documentaries, to comb the existing experience, to find out the existing problems, and to explore some strategies to deal with them. In order to provide a certain reference and valuable thinking for the international dissemination of Chinese TV documentary. Through literature research, case analysis, comparative analysis and other research methods, this paper combs the history of international communication since the birth of Chinese television documentary, and sums up the one-way transmission and two-way communication of Chinese television documentary. Effective communication of the characteristics of three historical periods, summed up the characteristics of each period of external communication works. This paper analyzes the domestic and foreign communication environment and present situation of the international communication of TV documentaries. Through the case studies of the TV documentaries "The Imperial Palace", "Beautiful China", "China on the Top of the tongue", which have achieved success in international communication at the present stage, The key points to be grasped in the process of international communication are abstracted. There are some internationally popular works in Chinese TV documentaries, but there are still some shortcomings in the international communication, such as creative idea, production level, talent reserve, capital investment, marketing and promotion, etc. In view of these problems, This paper discusses the strategies of international communication in terms of creative strategies, communication approaches and communication objects. In the face of the prosperous development of the cultural industry and the increasing frequency of international communication, the TV documentary film of our country has gradually shown its charm in the world, which has contributed to the shaping of the national image and the output of the soft power of the culture.
【學位授予單位】：揚州大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：J952;G206
【參考文獻】
相關(guān)期刊論文 前10條
1 冷凇;;中國電視紀錄片的國際化傳播[J];傳媒;2010年12期
2 趙琦;;國際紀錄片市場及商業(yè)運作的啟示[J];當代電視;2010年02期
3 鄭偉;;中國國家形象宣傳片探析——基于政治傳播的視角[J];中國電視(紀錄);2011年06期
4 高峰;趙建國;;文化外交視角下的中國紀錄片國際傳播[J];電視研究;2009年01期
5 王慶福;;國際視角與中國紀錄片對外傳播策略[J];電視研究;2010年11期
6 唐春雷;;探析紀錄片的全球化傳播策略——以《海豚灣》為例[J];電視研究;2010年12期
7 陳曉夏;;中國紀錄片的文化外交發(fā)展策略[J];電視研究;2012年05期
8 何蘇六;李智;畢蘇羽;;中國題材紀錄片的國際化傳播現(xiàn)狀及發(fā)展策略[J];中國廣播電視學刊;2011年05期
9 崔莉;;中國紀錄片國際傳播的觀念與策略[J];中國電視(紀錄);2012年09期
10 李翔;;對于當下中國紀錄片國際傳播的幾點認識[J];中國傳媒科技;2012年12期
，本文編號：2335086
本文鏈接：http://sikaile.net/wenyilunwen/dianyingdianshilunwen/2335086.html
