【摘要】：我國第一部真正意義上的電視欄目劇是1994年重慶電視臺推出的《霧都夜話》，開播短短幾年內(nèi)就成為了重慶電視臺收視率最高的欄目之一，在全國收視率排名中也屢創(chuàng)新高，其平民化、本土化、故事性等特點(diǎn)很快受到觀眾的歡迎。隨后各地省市級電視臺紛紛效仿，尤其在2006年，電視欄目劇的發(fā)展進(jìn)入高潮階段，，這一年也被稱為“欄目劇年”。但隨著欄目劇的“井噴”現(xiàn)象出現(xiàn)，為了爭奪收視率，電視欄目劇的競爭也越來越激烈，急功近利的心態(tài)使得欄目劇的發(fā)展陷入困境，為刺激觀眾的感官，低劣、媚俗、膚淺的內(nèi)容不斷上演，開始挑戰(zhàn)倫理與道德的底線。 本文正文最重要的部分之一是電視欄目劇傳播倫理困境的表現(xiàn)，而這里所說的傳播行為主要是指電視欄目劇傳播主體的職業(yè)行為，包括選題、敘事、拍攝、剪輯、制作等過程，因?yàn)閭鞑フ叩膬r值觀、心理活動、態(tài)度傾向等意識始終貫穿于這些過程中，并在這些過程中進(jìn)行道德判斷與選擇。本文從一系列傳播行為中選取了部分容易出現(xiàn)倫理問題的環(huán)節(jié)進(jìn)行分析論述，分別為欄目劇傳播的選題、敘事情節(jié)、語言、影像。在選題方面，以類為單位，分別指出了情感類、新聞類、法制類三種欄目劇選題的倫理問題。敘事情節(jié)方面，人物、沖突與懸念是筆者探尋倫理困境的主要切入點(diǎn)。語言方面，對對白、解說、標(biāo)題這三個元素表現(xiàn)出的倫理問題進(jìn)行了交代。影像方面，則從拍攝與剪輯的角度看待倫理的失范。 針對電視欄目劇傳播的倫理困境，本文從文化、技術(shù)與經(jīng)濟(jì)方面闡述了影響欄目劇發(fā)展的因素，并立足于倫理學(xué)原理，提出了建構(gòu)電視欄目劇傳播倫理的基本原則，分別為權(quán)利義務(wù)對等原則、正義原則以及中庸原則。最后本文對電視欄目劇的未來進(jìn)行了展望，提出了節(jié)目形態(tài)系列化、節(jié)目內(nèi)容專業(yè)化、對藝術(shù)真實(shí)的追求以及受眾道德水平的提高四個發(fā)展趨勢。
[Abstract]:The first real TV column play in China was the "Wudu Night Story" launched by Chongqing Television in 1994. Within a few years of its broadcasting, it became one of the highest ratings columns of Chongqing TV Station, and it also repeatedly set new heights in the ratings ranking of the country. Its populace, localization, story and other characteristics were quickly welcomed by the audience. Then the provincial and municipal TV stations followed suit one after another, especially in 2006, the development of TV program drama entered into the climax stage, this year is also called the "column drama year". However, with the appearance of the "blowout" phenomenon of the column play, the competition for TV shows is becoming more and more intense in order to compete for the audience ratings. The mentality of eager success and instant profit makes the development of the column play difficult, in order to stimulate the audience's senses, inferior, vulgar, Superficial content continues to play out, began to challenge the bottom line of ethics and morality. One of the most important parts of the text is the expression of the ethical dilemma of TV drama communication, and the communication behavior mentioned here mainly refers to the professional behavior of the TV column drama communication subject, including the process of selecting topics, narration, shooting, editing, production and so on. Because the propagator's consciousness of values, psychological activities, attitude and tendency always runs through these processes, and carries on the moral judgment and the choice in these processes. From a series of communication behaviors, this paper selects some links that are prone to ethical problems to analyze and discuss, respectively for the column drama communication topics, narrative plot, language, image. In the aspect of selecting topics, the author points out the ethical problems of selecting topics in three kinds of column plays: emotion, news and legal system. In terms of narrative plot, characters, conflicts and suspense are the main breakthrough points for the author to explore ethical dilemmas. In the aspect of language, the ethical problems of dialogue, explanation and title are explained. In the aspect of video, the ethical anomie is viewed from the angle of shooting and editing. In view of the ethical dilemma of TV drama communication, this paper expounds the factors that influence the development of TV drama from the aspects of culture, technology and economy, and puts forward the basic principles of constructing the ethics of TV column drama communication based on the principle of ethics. They are the principle of equality of rights and obligations, the principle of justice and the principle of moderation. Finally, this paper prospects the future of TV drama, and puts forward four development trends: the series of program form, the specialization of program content, the pursuit of artistic reality and the improvement of the moral level of the audience.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：J905

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