【摘要】：在國家大力扶持動(dòng)漫產(chǎn)業(yè)的背后,卻是始終沒有優(yōu)秀動(dòng)畫作品和品牌進(jìn)入國際市場(chǎng)參與競(jìng)爭(zhēng),其中創(chuàng)作思路與主流文化脫節(jié)、文化資源開發(fā)創(chuàng)新力不夠、畫面質(zhì)量缺失及分級(jí)等政策的制約是導(dǎo)致這一現(xiàn)象的重要原因。在國產(chǎn)動(dòng)畫適應(yīng)國際市場(chǎng)的探索中,我們需在不斷努力優(yōu)化相關(guān)政策的同時(shí),還要以國際影視文化發(fā)展的前沿視野對(duì)已有文化資源進(jìn)行創(chuàng)新開發(fā),以精益求精的生產(chǎn)態(tài)度來加強(qiáng)優(yōu)質(zhì)畫面的呈現(xiàn),并通過有效利用國內(nèi)市場(chǎng)的價(jià)值優(yōu)勢(shì)來努力樹立世界品牌,不斷以優(yōu)秀作品對(duì)世界市場(chǎng)的介入來有效形成和提升國產(chǎn)動(dòng)畫的國際適應(yīng)性。
[Abstract]:Behind the country's efforts to support the animation industry, however, there has been no outstanding animation works and brands to enter the international market to participate in competition, in which creative ideas and mainstream culture is out of touch, cultural resources development and innovation is not enough, Lack of picture quality and policy constraints such as classification are important reasons for this phenomenon. In the exploration of domestic animation to adapt to the international market, we need to make continuous efforts to optimize the relevant policies, and at the same time, we also need to innovate and develop the existing cultural resources in the forefront of the development of international film and television culture. To improve the production attitude to enhance the quality of the picture presentation, and through the effective use of the value of the domestic market to establish a world brand, To improve the international adaptability of domestic animation through the intervention of outstanding works in the world market.
【作者單位】： 西安工業(yè)大學(xué)藝術(shù)與傳媒學(xué)院;
【分類號(hào)】：J954
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本文編號(hào)：2294314