【摘要】：2016年,我國(guó)電影票房未達(dá)樂觀預(yù)期,增速明顯放緩,資本市場(chǎng)亂象頻出。2017年,我國(guó)實(shí)施首部電影類法令——電影產(chǎn)業(yè)促進(jìn)法,鼓勵(lì)金融機(jī)構(gòu)參與電影項(xiàng)目的市場(chǎng)化運(yùn)作,以助推影視金融行業(yè)的良性發(fā)展。在電影產(chǎn)業(yè)經(jīng)歷市場(chǎng)調(diào)整、政策調(diào)控的關(guān)鍵時(shí)期,電影項(xiàng)目高投入、高風(fēng)險(xiǎn)的投資行為更需理性決斷,風(fēng)險(xiǎn)管控顯得尤為重要,市場(chǎng)迫切需要科學(xué)、嚴(yán)謹(jǐn)又兼顧藝術(shù)創(chuàng)作規(guī)律的評(píng)估體系,對(duì)電影項(xiàng)目進(jìn)行有效的商業(yè)評(píng)估與創(chuàng)意管理。本文從建立電影風(fēng)控體系的指標(biāo)選擇和評(píng)估方法兩個(gè)維度進(jìn)行分析研究。
[Abstract]:In 2016, China's film box office did not reach optimistic expectations, the growth rate slowed obviously, and the capital market became chaotic. In 2017, China implemented the first film law, the Film Industry Promotion Law, to encourage financial institutions to participate in the market-oriented operation of film projects. In order to promote the sound development of film and television finance industry. In the key period of market adjustment and policy control in the film industry, the high investment of film project and the high risk investment behavior need rational decision, the risk control is especially important, and the market urgently needs science. Rigorous and balanced art creation evaluation system, effective commercial evaluation and creative management of film projects. This paper analyzes and studies the index selection and evaluation method of establishing the film wind control system.
【作者單位】： 澳門科技大學(xué);四川外國(guó)語大學(xué);
【基金】：國(guó)家社科基金藝術(shù)學(xué)項(xiàng)目“文化公平語境中的電影生態(tài)發(fā)展研究”(項(xiàng)目編號(hào):2016FH02626)的階段性成果
【分類號(hào)】：J943
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本文編號(hào)：2286506