【摘要】：正面對(duì)激烈的市場(chǎng)競(jìng)爭(zhēng),影院要想實(shí)現(xiàn)優(yōu)勢(shì)發(fā)展,就必須要找準(zhǔn)自身的市場(chǎng)定位,而這一定位策略應(yīng)是以組合的形態(tài)出現(xiàn),具體由所處商圈的等級(jí)、影院與電商互動(dòng)程度等級(jí)、影院放映硬件/技術(shù)等級(jí)和影廳設(shè)施及裝修的等級(jí)所構(gòu)成,同時(shí)這四者也是決定影院未來(lái)發(fā)展的關(guān)鍵要素。當(dāng)影院管理者分別在這四個(gè)維度上進(jìn)行定位以獲得一定數(shù)量的定位組合,參考相應(yīng)的評(píng)定標(biāo)準(zhǔn),即可篩選出一個(gè)最適合影院發(fā)展的定位策略。
[Abstract]:In the face of fierce market competition, cinemas must find their own market positioning if they want to realize their superiority development, and this positioning strategy should appear in the form of combination, which is specific to the level of business circle in which they are located, the degree of interaction between cinemas and ecommerce, and the degree of interaction between cinemas and ecommerce. The level of hardware / technology of cinema projection and the grade of facilities and decoration of cinema hall are also the key factors to determine the future development of cinema. When cinema managers are positioned on these four dimensions to obtain a certain number of positioning combinations, and referring to the corresponding evaluation criteria, a location strategy that is most suitable for the development of cinemas can be selected.
【作者單位】： 江蘇師范大學(xué);
【分類號(hào)】：J943
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本文編號(hào)：2283599