本文選題：低幼動畫 + 悖論　； 參考：《裝飾》2017年05期

【摘要】：中國低幼動畫悖論是指中國動畫電影市場上,低幼動畫備受批評與良好收益并存的矛盾現(xiàn)象。這種悖論的存因應(yīng)該與動畫作品作為文化商品具有受眾二重性有關(guān)。當(dāng)前低幼動畫文化受眾與經(jīng)濟受眾并不一致,這種現(xiàn)狀必定會隨著中國電影市場的成熟而消解,中國低幼動畫需要盡快擺脫"偽低幼"動畫創(chuàng)作觀,側(cè)重游戲性及注重敘事創(chuàng)新,以品質(zhì)提升應(yīng)對動畫電影文化與經(jīng)濟受眾統(tǒng)一的趨勢。
[Abstract]:The paradox of primary-age animation in China refers to the contradiction that primary-age animation is criticized and good profits coexist in the Chinese animation film market. The existence of this paradox should be related to the duality of audience in animation works as cultural goods. At present, the audience of primary-age animation culture is not consistent with the audience of economy. This situation will certainly be eliminated with the maturation of Chinese film market. Chinese primary-age animation needs to get rid of the idea of "pseudo-primary-age" animation creation as soon as possible. Focus on the game and narrative innovation, to improve the quality of animation film culture and economic audience unity trend.
【作者單位】： 福建江夏學(xué)院;
【基金】：福建省中青年教育科研社科類項目“應(yīng)用型大學(xué)動畫專業(yè)人才培養(yǎng)方向研究”(JAS160627) 研究基地:福建省高等學(xué)校人文社會科學(xué)研究基地“跨媒介設(shè)計研究中心”
【分類號】：J954
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本文編號：2076157