本文選題：韓劇熱播 + 情感需求�。� 參考：《西安建筑科技大學(xué)》2014年碩士論文

【摘要】：1997年中央電視臺(tái)第一部引進(jìn)播放的韓國(guó)電視劇《愛(ài)情是什么》，在中國(guó)觀眾中產(chǎn)生轟動(dòng)效應(yīng)，之后韓劇在中國(guó)熱播。一直以來(lái)業(yè)界和學(xué)界都十分關(guān)注韓劇熱播中國(guó)這一現(xiàn)象背后深層的原因解析。同時(shí)，數(shù)字技術(shù)迅猛發(fā)展，受眾接納信息傳播的手段與媒介呈多元化態(tài)勢(shì)。新媒介在生活中的廣泛應(yīng)用也造就了人們新的文化吸納模式，因此舊式媒介受眾數(shù)目銳減。而國(guó)產(chǎn)電視劇競(jìng)爭(zhēng)力不足，外加國(guó)外優(yōu)質(zhì)電視劇成功打入我國(guó)影視劇領(lǐng)域，導(dǎo)致我國(guó)國(guó)產(chǎn)電視劇收視率明顯走低，大批觀眾流失的狀況。因此在全球一體化愈演愈烈的今天，研究韓劇熱播之原因，解析我國(guó)電視劇存在的問(wèn)題與不足，有著十分現(xiàn)實(shí)的意義。 本論文進(jìn)行的是理論性的研究，主要采取的是綜合收集資料，實(shí)證分析法和例證研究法，堅(jiān)持理論聯(lián)系實(shí)際的原則，從韓劇研究的理論情況出發(fā)，結(jié)合韓國(guó)影視劇在中國(guó)傳播的實(shí)際情況，提出對(duì)韓劇熱播的思考。借鑒這一研究領(lǐng)域已經(jīng)出現(xiàn)的相關(guān)研究資料，利用筆者所在高校的資源優(yōu)勢(shì)，，以及現(xiàn)代網(wǎng)絡(luò)傳播媒介的優(yōu)勢(shì)作用，大量考察最近幾年國(guó)內(nèi)熱播的韓國(guó)影視劇，與從事相關(guān)研究的前輩們進(jìn)行交流與討論，從使自己對(duì)所研究?jī)?nèi)容的深度和廣度進(jìn)一步加深。在此基礎(chǔ)上，本論文從第二章開(kāi)始，用三章十一小節(jié)的篇幅分別從中國(guó)觀眾的情感需求，心理因素以及韓劇熱播的文化傳播三個(gè)角度解析了韓劇熱播中國(guó)的深層原因；韓劇是如何創(chuàng)造更多效益以實(shí)現(xiàn)經(jīng)濟(jì)價(jià)值；韓劇又是如何借助對(duì)社會(huì)傳統(tǒng)文化的傳承來(lái)實(shí)現(xiàn)社會(huì)價(jià)值的。文中除了應(yīng)用各種相關(guān)理論闡釋分析，更注重通過(guò)對(duì)韓劇三大類型劇種——家庭劇，歷史劇以及偶像劇的樣本分析增加結(jié)論的說(shuō)服力與可信度。 最后，分析完各類原因之后，本文在第五章分四小節(jié)分步探討了韓劇熱播引發(fā)的冷思考，并歸納、解析了國(guó)產(chǎn)電視劇目前的窘境及面臨的問(wèn)題，在結(jié)論部分簡(jiǎn)要回顧了韓劇熱播的根本原因，借鑒韓劇熱播給國(guó)產(chǎn)劇帶來(lái)的啟示，結(jié)合我國(guó)影視產(chǎn)業(yè)的實(shí)況，提出了國(guó)產(chǎn)劇如何走出國(guó)門(mén)，贏得繁榮的中肯建議及實(shí)現(xiàn)手段。
[Abstract]:In 1997, the first introduction of the South Korean TV play introduced by CCTV, "what is love", has produced a sensational effect in Chinese audiences, after which Korean dramas are popular in China. All the time, the industry and the academics have been very concerned about the deep reasons behind the phenomenon that Korean drama is broadcasting China. At the same time, the digital technology has developed rapidly, and the audience accepts information transmission. The wide application of the new media in life has also created a new mode of cultural absorption. Therefore, the number of the old media has been reduced sharply, and the competitiveness of the domestic TV dramas is insufficient, and the foreign quality TV dramas have been successfully entered into the field of film and TV plays in China, resulting in a marked decline in the ratings of China's domestic TV dramas. As the global integration becomes more and more intense, it is of great practical significance to study the reasons for the spread of Korean dramas and to analyze the problems and shortcomings of China's TV dramas.
This paper is a theoretical study, mainly taking the comprehensive collection of data, empirical analysis and example research, adhering to the principle of linking theory with practice, starting from the theoretical situation of Korean drama research, combining the actual situation of Korean TV plays in China, and putting forward thinking about the hot broadcast of Korean dramas. The present related research materials, using the resources advantage of the author's University and the advantage of the modern network media, have investigated a large number of popular Korean film and television dramas in recent years, and exchanged and discussed the predecessors engaged in the related research, and further deepened their depth and breadth of the research content. From the second chapter, this paper uses the three chapters and eleven sections to analyze the deep reasons of the Korean dramas from the emotional needs of the Chinese audience, the psychological factors and the cultural spread of the Korean dramas. The Korean drama is how to create more benefits to achieve economic value, and how the Korean opera has the aid of the social tradition. In addition to the application of various related theories to explain and analyze the cultural heritage, the article pays more attention to the persuasiveness and credibility of the conclusions through the analysis of the three types of Korean dramas, family plays, historical plays and idols.
Finally, after analyzing all kinds of reasons, this article discusses the cold thinking caused by the hot broadcast of Korean drama in the fifth chapters and four sections, and analyzes the dilemma and the problems facing the present domestic TV play. In the conclusion part, it briefly reviews the fundamental reasons for the hot broadcast of the Korean Drama, and draws on the inspiration from the hot broadcast of Korean drama to the domestic play, and combines the shadow of China with the shadow of China. According to the actual situation of the industry, the paper puts forward the pertinent suggestions and means for domestic opera to go abroad and win prosperity.
【學(xué)位授予單位】：西安建筑科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：J905

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本文編號(hào)：1980173