本文選題：公益 + 影視動畫��； 參考：《廣州大學(xué)》2017年碩士論文

【摘要】：社會責(zé)任的體現(xiàn)之一是公益宣傳活動,它有時(shí)候會影響著人們的思想意識跟社會價(jià)值觀。通過對現(xiàn)代公益影視作品的表現(xiàn)形式的研究,改善我國以往對公益影視作品研究的方法,擴(kuò)大我國現(xiàn)代公益影視作品的研究范圍。讓我們身邊更多的人關(guān)注正在發(fā)生或者已經(jīng)存在的社會問題和矛盾。通過公益影視動畫短片《包子同學(xué)》的創(chuàng)作,研究動畫的表現(xiàn)形式讓公益影視作品成為大眾喜聞樂見并對大眾產(chǎn)生更多教育意義。公益影視動畫作品具有很強(qiáng)的動畫性,這使得公益廣告在一定程度上更加的平實(shí)幽默,使以前本應(yīng)該嚴(yán)肅的主題顯得輕松起來,也更容易拉近廣告和觀眾的距離,同時(shí)還能將一些不能真實(shí)拍攝到的畫面效果表現(xiàn)出來,將人們所不能理解的語義形象化,這對于人們的理解與接受有很大的幫助。公益作品所反映的思想都是正面性的,都是社會良性導(dǎo)向。都是用倡導(dǎo)建議的方式進(jìn)行,雙方都是平等的交流。通過創(chuàng)作《包子同學(xué)》探索出公益影視作品更有效的幽默的表現(xiàn)方法,加強(qiáng)公益影視作品表現(xiàn)張力,信息穿透力和情感感染力,最終讓公益影視作品成為公民公益教育的主要而強(qiáng)有力的手段。
[Abstract]:One of the embodiment of social responsibility is public welfare propaganda, which sometimes influences people's ideology and social values. Through the research on the manifestation of modern public welfare films and TV works, the research methods of public welfare films and television works in our country are improved, and the research scope of modern public welfare films and television works in our country is expanded. Let more people around us pay attention to social problems and contradictions that are or already exist. Through the creation of Public interest Movie Animation short film "students of Baotou", this paper studies the manifestation of animation and makes public interest in public movies and TV works and produces more educational significance to the public. Public interest film and television animation works have a very strong animation, which makes public service advertisements more plain and humorous to a certain extent, making the subjects that should have been serious in the past appear relaxed, and it is easier to narrow the distance between the advertisements and the audience. At the same time, it can also show some images that can not be actually captured, and visualize the semantics that people cannot understand, which is of great help to people's understanding and acceptance. The ideas reflected in public works are all positive and socially benign. Both are carried out in the form of advocacy and advice, and both sides communicate on an equal footing. Through the creation of "Baotou students", to explore more effective and humorous expression methods of public welfare films and television works, to strengthen the performance tension, information penetration and emotional appeal of public welfare films and television works. Finally, let the public welfare film and television works become the main and powerful means of civic public education.
【學(xué)位授予單位】：廣州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：J954

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相關(guān)期刊論文 前2條

1 葉峻榛;;公益動畫廣告的創(chuàng)意與表現(xiàn)分析[J];黃河之聲;2014年15期

2 范素鋒;;央視2012年七大公益廣告新舉措[J];廣告人;2012年02期

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本文編號：1940261