本文選題：大眾文化 + 微電影��； 參考：《陜西科技大學(xué)》2013年碩士論文

【摘要】：上世紀(jì)后半葉,全球一體化的局面在城市化、工業(yè)化的推進(jìn)下加劇發(fā)展。大眾文化所具有的娛樂(lè)性、消費(fèi)性、商業(yè)性這些看似界定模糊的特征使其在主流文化與精英文化的罅隙中逐漸繁榮,成為了大眾生活中最為廣泛的文化樣態(tài)。在工業(yè)化、城市化推進(jìn)下的影視技術(shù)、藝術(shù)革新與大眾文化的發(fā)展同時(shí)進(jìn)行,直接決定著影視藝術(shù)的發(fā)展方向。特別是互聯(lián)網(wǎng)的廣泛應(yīng)用,成為整個(gè)行業(yè)最大的推手,使影視創(chuàng)作的理念、制作的方式都發(fā)生了翻天覆地的變化。在變革中微電影應(yīng)運(yùn)而生,在大眾驚訝于其形式與結(jié)構(gòu)的新穎之后,開(kāi)始發(fā)現(xiàn)越來(lái)越喜歡這種更有意思、更好看的電影。大眾對(duì)于微電報(bào)以肯定和宣揚(yáng)的態(tài)度。微電影的產(chǎn)生為影視藝術(shù)的繁榮發(fā)展提供了有益借鑒。 “微”電影的歷史追溯起來(lái)可謂是源遠(yuǎn)流長(zhǎng),電影本身是以《火車(chē)進(jìn)站》、《園丁澆水》這樣的微型電影進(jìn)入人們的視野的。而在這里要說(shuō)的是現(xiàn)代意義上的微電影,則是伴隨著互聯(lián)網(wǎng)時(shí)代而產(chǎn)生的新的電影形式,這種新的形式出現(xiàn)在我們的電影工業(yè)中,可以說(shuō)與我國(guó)的現(xiàn)代化進(jìn)程密不可分,它代表了改革開(kāi)放的逐步深化,文化繁榮并真正的立足于大眾。經(jīng)過(guò)幾年的發(fā)展,微電影在創(chuàng)作、發(fā)行、研究等諸多方面取得顯著成績(jī)。微電影自身發(fā)展中所獲得的成功經(jīng)驗(yàn),推動(dòng)著大眾文化向先進(jìn)文化的發(fā)展,為大眾文化發(fā)展提供了寶貴的現(xiàn)實(shí)經(jīng)驗(yàn)。 本文分階段描述大眾文化語(yǔ)境中的微電影的發(fā)展流變,分析了微電影是一種特殊的大眾文化現(xiàn)象。它隨著工業(yè)社會(huì)的發(fā)展,建構(gòu)于特定的社會(huì)結(jié)構(gòu)和意識(shí)形態(tài)中,以公開(kāi)的商業(yè)性為目的,滿足當(dāng)代大眾心理需求；正因?yàn)槲㈦娪昂芎玫胤从炒蟊娢幕耐ㄋ孜幕鞑ノ幕�、消費(fèi)文化、商業(yè)文化復(fù)合體這一內(nèi)涵,并直接影響了人們的話語(yǔ)特點(diǎn)、生活方式和審美方式,因而大眾文化語(yǔ)境中的微電影就突顯出其獨(dú)特的個(gè)性。我們不難發(fā)現(xiàn),微電影在意義功能、傳播渠道、價(jià)值層面等眾多領(lǐng)域引起了大眾審美的轉(zhuǎn)變；微電影已經(jīng)成為大眾生活的一部分,正或多或少地改變著人們對(duì)于現(xiàn)實(shí)生活的觀感。因此,對(duì)其發(fā)生、發(fā)展、影響進(jìn)行思考并做出理論闡釋,無(wú)疑對(duì)影視創(chuàng)作有著不可忽視的學(xué)術(shù)意義。
[Abstract]:In the second half of last century, the situation of global integration was accelerated by urbanization and industrialization. The entertainment, consumption and commercial characteristics of popular culture make it flourish in the gap between mainstream culture and elite culture, and become the most extensive cultural model in popular life. Under the advance of industrialization and urbanization, the development of film and television technology, artistic innovation and the development of popular culture directly determine the development direction of film and television art. Especially the wide application of the Internet has become the biggest push hand in the whole industry, which has changed the idea of film and television creation and the way of production. In the process of change, micro-films came into being, and after people were surprised by the novelty of their form and structure, they began to find more and more like this more interesting and better looking movies. The popular attitude towards microtelegrams is positive and propagandized. The emergence of micro-film provides a useful reference for the prosperity and development of film and television art. The history of "micro-film" can be said to be a long history, the film itself is a "train station", "gardener water" such miniature films into the people's view. What we want to say here is that the micro-film in the modern sense is a new form of film coming into being with the Internet age. This new form appears in our film industry and can be said to be inseparable from the modernization process of our country. It represents the gradual deepening of reform and opening up, cultural prosperity and a true foothold in the public. After several years of development, micro-film in the creation, distribution, research and many other aspects have made remarkable achievements. The successful experience gained in the development of micro film promotes the development of popular culture to advanced culture and provides valuable practical experience for the development of popular culture. This paper describes the evolution of micro-film in the context of mass culture and analyzes that micro-film is a special phenomenon of popular culture. With the development of the industrial society, it is constructed in the specific social structure and ideology to meet the psychological needs of the contemporary masses for the purpose of open commerce. The connotation of consumer culture and commercial culture complex has directly influenced people's discourse characteristics, life style and aesthetic style, so the micro-film in the context of mass culture highlights its unique personality. It is not difficult to find that micro-film has caused the transformation of popular aesthetics in many fields, such as meaning function, communication channel, value level, etc. Microfilm has become a part of public life. Is more or less changing people's perception of real life. Therefore, it is undoubtedly of academic significance for film and television creation to think about its occurrence, development and influence and make a theoretical explanation.
【學(xué)位授予單位】：陜西科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：J905

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