本文選題：企業(yè)宣傳片 + 創(chuàng)作��； 參考：《河北師范大學》2014年碩士論文

【摘要】：隨著影視技術(shù)的迅猛發(fā)展，企業(yè)宣傳片在許多國家和地區(qū)得到了廣泛的應(yīng)用，，積極推動著各行各業(yè)的發(fā)展。企業(yè)宣傳片是企業(yè)品牌塑造的優(yōu)選途徑，它在企業(yè)發(fā)展中起到了至關(guān)重要的作用。但是很多人在對于企業(yè)宣傳片的理解上還存在著偏差。本文將通過文獻研究法和經(jīng)驗總結(jié)法，闡述企業(yè)宣傳片的概念、特征、發(fā)展、作用及制作流程，在闡述過程中結(jié)合本人拍攝企業(yè)宣傳片的經(jīng)驗加入了自己對企業(yè)宣傳片的理解。 企業(yè)宣傳片從其本身的表現(xiàn)方式來講可以通過文字、聲音、視頻、圖片、動畫、特效等在視覺和聽覺上“刺激”受眾，讓受眾產(chǎn)生美感，從而對企業(yè)的產(chǎn)品或者服務(wù)形成認可，對企業(yè)產(chǎn)生良好的印象，建立對企業(yè)的信任度。從內(nèi)在來看，優(yōu)秀的企業(yè)宣傳片可以通過企業(yè)文化的傳遞來打動受眾的內(nèi)心，使受眾和企業(yè)宣傳片形成共鳴，感化受眾，從而完成對企業(yè)的形象樹立和品牌塑造。但是目前企業(yè)宣傳片在創(chuàng)作過程中無論從形式還是內(nèi)容上都存在問題，例如內(nèi)容枯燥無趣、格式千篇一律、創(chuàng)意缺乏策略、忽視企業(yè)文化等等，本文將通過經(jīng)驗總結(jié)法和案例分析法針對企業(yè)宣傳片創(chuàng)作中出現(xiàn)的問題提出解決方法和策略，闡述如何才能創(chuàng)作出科學有效的企業(yè)宣傳片。通過研究為企業(yè)推銷產(chǎn)品或者服務(wù)、傳播精神文明、提高競爭力、塑造企業(yè)品牌等等提供有效幫助，為影視行業(yè)創(chuàng)作企業(yè)宣傳片提出建議。
[Abstract]:With the rapid development of film and television technology, enterprise propaganda film has been widely used in many countries and regions, actively promoting the development of various industries. Enterprise propaganda film is the best way to create enterprise brand, and it plays a vital role in the development of enterprise. But a lot of people still have a deviation on the understanding of the enterprise propaganda film. This article will explain the concept, characteristic, development, function and production flow of enterprise propaganda film through literature research method and experience summary method. In the process of expounding, I will add my own understanding of enterprise propaganda film with my own experience of making enterprise propaganda film. Enterprise propaganda films can "stimulate" the audience through words, sounds, videos, pictures, animations, special effects, etc., from their own ways of expression, so that the audience will have a sense of beauty, thereby forming an acceptance of the products or services of the enterprise. Create a good impression on the enterprise and establish trust in the enterprise. From the internal point of view, the excellent corporate propaganda film can move the heart of the audience through the transmission of corporate culture, make the audience and enterprise propaganda film resonate, influence the audience, and thus complete the establishment of the image of the enterprise and brand shaping. But at present, in the process of creating corporate propaganda films, there are problems in both form and content, such as boring content, uniform format, lack of creative strategies, neglect of corporate culture, and so on. In this paper, through the experience summary method and the case analysis method, we will put forward the solution method and the strategy to solve the problems in the enterprise propaganda film creation, and explain how to create the scientific and effective enterprise propaganda film. Through the research for enterprises to promote products or services, spread spiritual civilization, improve competitiveness, shape the enterprise brand and so on to provide effective help, for the film and television industry to create enterprise propaganda film put forward suggestions.
【學位授予單位】：河北師范大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：J959;F274

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