本文選題：影視 + CM影視公司��； 參考：《吉林大學(xué)》2014年碩士論文

【摘要】：在物資文明已比較發(fā)達(dá)的今天，精神文明的建設(shè)卻相對薄弱，為了建設(shè)與物資文明相匹配的精神文明，近年來國家開始大力開展文化產(chǎn)業(yè)，影視產(chǎn)業(yè)作為文化產(chǎn)業(yè)的重要組成部分，也得到了重視。國家在先后出臺的《文化產(chǎn)業(yè)振興規(guī)劃》和《中共中央關(guān)于深化文化體制改革推動社會主義文化大發(fā)展大繁榮若干重大問題的決定》兩個具有重要意義文件中，均提到要發(fā)展壯大影視制作業(yè)，同時也出臺了很多配套措施，如加大政策扶持、鼓勵非公有資本進(jìn)入影視制作行業(yè)、設(shè)立扶持基金等。由于國家的大力支持，近幾年我國的影視產(chǎn)業(yè)得到了極為可喜的發(fā)展，僅就2012年的電影數(shù)據(jù)來看，據(jù)廣電總局電影局最新數(shù)據(jù)顯示，該年我國各類電影共893部，同比增長60%；電影總票房170.73億元，其中國產(chǎn)片票房為82.73億元，占總票房的48.46%。中國電影總票房超越日本，成為了全球第二大票房市場，如此佳績，極大地鼓舞了中國影視界的發(fā)展信心。 當(dāng)然，任何一種發(fā)展都不可能是一帆風(fēng)順的，目前中國影視業(yè)也同樣面臨著嚴(yán)峻的挑戰(zhàn)，雖然我國電影產(chǎn)業(yè)鏈已經(jīng)發(fā)展的比較完善，但是與涵蓋了電影從投資、生產(chǎn)、發(fā)行、放映以及衍生產(chǎn)品開發(fā)的各個相關(guān)環(huán)節(jié)的高度集成化的美國好萊塢電影產(chǎn)業(yè)的運(yùn)作模式相比，中國的電影產(chǎn)業(yè)的發(fā)展還有很大的提升空間。除了電影，我國電視劇的發(fā)展同樣有待完善。雖然，國有制作機(jī)構(gòu)和民營制作機(jī)構(gòu)每年出產(chǎn)的電視劇總量逐年平穩(wěn)增長，但是優(yōu)質(zhì)資源卻仍然缺乏，同質(zhì)化現(xiàn)象非常嚴(yán)重，這無疑對中國影視制作公司的創(chuàng)新能力提出了更高要求，也需要我們從更多的研究角度去關(guān)注中國影視產(chǎn)業(yè)。目前關(guān)于影視產(chǎn)業(yè)的研究很多，但很少有從具體個案入手，對影視公司運(yùn)營的全過程進(jìn)行研究，基于這種現(xiàn)狀，本人以CM影視公司為例，對影視公司如何制作優(yōu)質(zhì)影視資源，，如何成功進(jìn)行商業(yè)運(yùn)作及運(yùn)作期間如何進(jìn)行有效的管理等方面進(jìn)行了積極的探討。 對于影視公司如何在當(dāng)下競爭激烈的市場環(huán)境下脫穎而出，本文認(rèn)為，目標(biāo)市場分析、可行的商業(yè)模式、合理的財務(wù)管理等幾個方面都至關(guān)重要。只有確定目標(biāo)市場、找準(zhǔn)目標(biāo)市場的興奮點才可能制作出受市場歡迎的影片，而合理的商業(yè)模式是產(chǎn)品得以產(chǎn)出和盈利的保證，財務(wù)的健康與安全則是公司可持續(xù)發(fā)展的必要保證。通過本文的研究，希望既可以為CM影視公司進(jìn)軍影視產(chǎn)業(yè)提供指導(dǎo)，又可以為同類的影視公司提供參考。
[Abstract]:Today, material civilization has been relatively developed, but the construction of spiritual civilization is relatively weak. In order to build a spiritual civilization that matches material civilization, in recent years the country has begun to vigorously develop cultural industries. Film and television industry as an important part of the cultural industry, has also been attached importance to. In the two important documents, the National Plan for the Revitalization of Cultural Industry and the decision of the CPC Central Committee on several important issues concerning deepening the Reform of the Cultural system and promoting the Great Development and Prosperity of Socialist Culture, All mentioned to develop and strengthen the film and television production industry, but also issued a lot of supporting measures, such as increasing policy support, encourage non-public capital to enter the film and television production industry, set up support fund and so on. As a result of the strong support of the state, the film and television industry in our country has been developing extremely well in recent years. According to the latest data from the Film Bureau of the State Administration of Radio, Film and Television, there were 893 films of all kinds in China in that year, according to the film data from the film bureau of the State Administration in 2012. The total box office of the film was 17.073 billion yuan, including 8.273 billion yuan for domestic films, accounting for 48.46 yuan of the total box office. China's total box office surpassed Japan and became the second largest box office market in the world, which greatly encouraged the development of the Chinese film and television industry. Of course, any kind of development cannot be smooth sailing. At present, China's film and television industry is also facing severe challenges. Although the Chinese film industry chain has developed fairly well, it has covered the film industry from investment, production and distribution. Compared with the highly integrated operation mode of Hollywood film industry in America, the development of film industry in China still has a lot of room for improvement. In addition to film, the development of Chinese TV series also needs to be improved. Although the total number of TV dramas produced annually by state-owned and private production organizations has steadily increased year by year, high-quality resources are still lacking, and the phenomenon of homogeneity is very serious. This undoubtedly puts forward higher requirements for the innovation ability of Chinese film and television production companies, and also requires us to pay more attention to China's film and television industry from more research angles. There are a lot of studies on the film and television industry at present, but there are few studies on the whole process of the operation of the film and television companies from the concrete cases. Based on this situation, I take CM Film and Television Company as an example, how the film and television companies produce high-quality film and television resources. How to carry on the business operation successfully and how to carry on the effective management during the operation and so on has carried on the positive discussion. For the film and television companies how to stand out in the current competitive market environment, this paper believes that the target market analysis, feasible business model, reasonable financial management and other aspects are essential. It is only by identifying the target market and identifying the excitement of the target market that it is possible to produce films that are popular in the market, and a reasonable business model is the guarantee of product output and profitability. Financial health and safety is a necessary guarantee for the sustainable development of the company. Through the research of this paper, I hope that it can not only provide guidance for CM Film & TV Company to enter the film and television industry, but also provide reference for the similar film and television companies.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：J94

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