本文選題：賈樟柯導(dǎo)演　切入點(diǎn)：藝術(shù)和商業(yè)　出處：《西安建筑科技大學(xué)》2016年碩士論文

【摘要】：近幾年來,中國“第六代”導(dǎo)演的作品頻頻出現(xiàn)在國內(nèi)外觀眾眼前,他們的作品不止一次的在國際賽事上奪得桂冠。不可否認(rèn),他們創(chuàng)作出了大量優(yōu)秀的影像作品,為中國藝術(shù)電影的發(fā)展付出了巨大的努力,但是這些作品在國內(nèi)院線市場上還是一如既往的沉寂。在中國,當(dāng)越來越多的觀眾們不再被傳統(tǒng)的時代背景和語境禁錮時,“第五代”導(dǎo)演完成了文藝到商業(yè)的完美過渡,對于前景大好的商業(yè)電影海洋,他們無疑在其中掀起了巨大的浪花。作為“第六代”導(dǎo)演之一的賈樟柯,在其斬獲無數(shù)國際大獎的背后,無疑也想在這樣的市場浪潮中分得一杯羹。本文立足于電影的商業(yè)、藝術(shù)雙重屬性,從國內(nèi)藝術(shù)電影的現(xiàn)狀入手,以賈樟柯導(dǎo)演近年來的多部電影作品為主要研究對象,在解析其個人作品獨(dú)有特質(zhì)的基礎(chǔ)上,進(jìn)一步探討作為藝術(shù)電影導(dǎo)演的賈樟柯在向商業(yè)化轉(zhuǎn)型的過程中對于自身作品風(fēng)格以及運(yùn)營手法所做的調(diào)整與改變。并以此為原點(diǎn),尋找我國藝術(shù)電影長期以來的發(fā)展受阻的原因和問題所在,以及向商業(yè)化轉(zhuǎn)型問題所要面臨的挑戰(zhàn)。最終得到以下幾點(diǎn)啟示:(1)電影是導(dǎo)演的藝術(shù),賈樟柯渴望這樣的環(huán)境下占據(jù)一定的市場份額,挑戰(zhàn)無疑是殘酷且艱巨的。從根本上講,藝術(shù)電影并不排斥商業(yè)性的宣傳和運(yùn)營。如何平衡電影的藝術(shù)價值和商業(yè)價值,是每一個電影人必須面對的問題。(2)在時代變遷的今天,改變藝術(shù)電影孤芳自賞的運(yùn)營模式,進(jìn)一步獲得市場和觀眾的認(rèn)可,加深對主流電影創(chuàng)作手法的融入,是藝術(shù)電影擺脫現(xiàn)有囹圄的最佳途徑。面對未來的中國電影市場,賈樟柯導(dǎo)演在堅(jiān)持自己創(chuàng)作理念的同時,也運(yùn)用非凡的商業(yè)頭腦,通過合作,成就自己的藝術(shù)夢想。中國電影需要賈樟柯創(chuàng)作出具備商業(yè)能力的藝術(shù)電影,也需要探索出兼具藝術(shù)品味和商業(yè)價值的電影發(fā)展之路。
[Abstract]:In recent years, the works of China's "sixth Generation" directors have frequently appeared in front of domestic and foreign audiences, and their works have won the title in international competitions more than once.There is no denying that they have created a large number of excellent video works, for the development of Chinese art films made great efforts, but these works in the domestic market is still as quiet as ever.In China, as more and more audiences are no longer confined by the traditional background and context of the times, the "Fifth Generation" directors have completed the perfect transition from literature and art to commerce, to the ocean of commercial films with promising prospects.They undoubtedly set off huge waves.Jia Zhangke, one of the six-generation directors, no doubt wants to get a piece of the market behind his numerous international awards.Based on the commercial and artistic dual attributes of the film, this paper starts with the present situation of the domestic art film, taking Jia Zhangke's many film works in recent years as the main research object, on the basis of analyzing the unique characteristics of his personal works.Further discusses the art film director Jia Zhangke in the process of the commercialization of their own style and operation of the work made by the adjustment and change.Taking this as the origin, this paper tries to find out the reasons and problems that hinder the development of Chinese art films for a long time, and the challenges to be faced with in the transition to commercialization.Finally get the following enlightenment: 1) the film is the art of director, Jia Zhangke is eager to occupy a certain market share in such an environment, the challenge is undoubtedly cruel and arduous.Fundamentally speaking, the art film does not exclude the commercial propaganda and the operation.How to balance the artistic value and the commercial value of the film is the problem that every filmmaker must face. In today's changing times, we should change the mode of operation of the art film, and gain the recognition of the market and the audience.The best way for art films to get out of prison is to deepen the integration of mainstream film creation techniques.Facing the future Chinese film market, director Jia Zhangke not only insists on his creative idea, but also uses his extraordinary business sense to achieve his artistic dream through cooperation.Chinese films need Jia Zhangke to create art films with commercial ability, and also to explore the development of films with both artistic taste and commercial value.
【學(xué)位授予單位】：西安建筑科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：J905
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本文編號：1689322