本文選題：中國電影　切入點(diǎn)：小成本　出處：《陜西科技大學(xué)》2013年碩士論文

【摘要】：自1993年國家廣播電影電視部發(fā)布了《關(guān)于當(dāng)前深化電影行業(yè)機(jī)制改革的若干意見》的通知，中國政府開始對電影行業(yè)進(jìn)行全面的體制改革，中國電影步入了由計(jì)劃經(jīng)濟(jì)體制向市場經(jīng)濟(jì)體制轉(zhuǎn)軌的時(shí)代，電影產(chǎn)業(yè)化逐步形成。據(jù)《中國電影產(chǎn)業(yè)研究報(bào)告》指出，2012年中國電影產(chǎn)量已躍居全球第二大國的位置，小成本電影是中國電影的重要組成部分，其產(chǎn)量占全年電影的80%以上。但在2012年總票房173億中，數(shù)量龐大的小成本電影貢獻(xiàn)頗小。電影商業(yè)價(jià)值體現(xiàn)在籌備、制片、拍攝、后期、發(fā)行、宣傳、播映等環(huán)節(jié)，實(shí)現(xiàn)電影商業(yè)價(jià)值是電影產(chǎn)業(yè)化的重要表現(xiàn)形式，小成本電影的商業(yè)價(jià)值不容小覷。2011年電影《失戀33天》投資600多萬，票房回報(bào)一個(gè)億，但電影《鋼的琴》與其同年上映，口碑雖好但票房慘淡。大部分小成本電影市場現(xiàn)狀并不樂觀，面臨與院線絕緣或短期上線被擠下線的境況，如《我11》《浮城謎事》等影片。由此可見，，小成本電影產(chǎn)量大、優(yōu)秀作品多、商業(yè)價(jià)值潛力足，其商業(yè)價(jià)值的實(shí)現(xiàn)與提高空間巨大。本文主要從四個(gè)方面來研究小成本電影的商業(yè)價(jià)值：第一部分是對小成 本電影及其特征進(jìn)行解讀和梳理。筆者結(jié)合中外參考文獻(xiàn)及最新動(dòng)態(tài)資料進(jìn)行歸納總結(jié)，嘗試構(gòu)建了中國小成本電影的涵義特征，并結(jié)合小成本電影自身現(xiàn)狀和所處產(chǎn)業(yè)環(huán)境分析其綜合特點(diǎn)，指出其在題材、受眾等方面有明顯區(qū)別于其他類型電影的特征。第二部分針對小成本電影的特性，結(jié)合理論分析和電影市場數(shù)據(jù)，剖析小成本電影商業(yè)價(jià)值的基本特征和商業(yè)價(jià)值實(shí)現(xiàn)意義，并根據(jù)統(tǒng)計(jì)學(xué)原理，運(yùn)用SPSS軟件計(jì)算辦法分析小成本電影在電影成本、產(chǎn)量、票房等商業(yè)元素方面的特殊規(guī)律。第三部分筆者搜集歸納了2005-2012年的國內(nèi)電影票房數(shù)據(jù)，從電影產(chǎn)業(yè)價(jià)值鏈角度剖析小成本電影實(shí)現(xiàn)商業(yè)價(jià)值的市場現(xiàn)狀，并提出在小成本電影實(shí)現(xiàn)商業(yè)價(jià)值過程中重視小成本電影“軟價(jià)值”的觀點(diǎn)。第四部分依據(jù)上述數(shù)據(jù)，運(yùn)用相關(guān)營銷理論，提出小成本電影商業(yè)價(jià)值實(shí)現(xiàn)的途徑與方法。 為了深入分析小成本電影市場環(huán)境及商業(yè)價(jià)值實(shí)踐方法和途徑，筆者運(yùn)用經(jīng)濟(jì)學(xué)和管理學(xué)知識對電影產(chǎn)業(yè)價(jià)值鏈進(jìn)行系統(tǒng)分析。筆者通過獨(dú)立考察，搜集到大量數(shù)據(jù)并結(jié)合統(tǒng)計(jì)學(xué)原理，運(yùn)用抽樣調(diào)查、問卷調(diào)查方法對小成本電影商業(yè)價(jià)值進(jìn)行實(shí)證分析，探討有關(guān)小成本電影商業(yè)價(jià)值的實(shí)現(xiàn)辦法并提出建設(shè)性建議。 本文運(yùn)用問卷調(diào)查搜集的數(shù)據(jù)和文獻(xiàn)調(diào)研的結(jié)論，為本文對小成本電影概念、特征、商業(yè)價(jià)值及電影產(chǎn)業(yè)價(jià)值鏈分析提供了數(shù)據(jù)支撐和理論依據(jù)。本文的創(chuàng)新點(diǎn)和結(jié)論在電影行業(yè)中為實(shí)踐提供理論指導(dǎo)，有助于小成本電影專業(yè)的制作和規(guī)范的商業(yè)運(yùn)作，為電影產(chǎn)業(yè)能健康、有序、專業(yè)、規(guī)范的發(fā)展提供微薄之力。
[Abstract]:Since 1993, when the State Ministry of Radio, Film and Television issued a notice on "some opinions on deepening the Reform of the Mechanism of the Film Industry", the Chinese government has embarked on a comprehensive institutional reform of the film industry. Chinese films have stepped into an era of transition from a planned economy to a market economy, and film industrialization has gradually taken shape. According to the China Film Industry Research report, in 2012, China's film production has leapt to the position of the second largest country in the world. Small-cost films are an important part of Chinese films, accounting for more than 80 percent of the year's film production. But of the total box office of 17.3 billion in 2012, a large number of small cost films contributed little. The commercial value of films is reflected in preparation, production and shooting. In the latter stage, distribution, publicity, broadcasting, and so on, realizing the commercial value of films is an important manifestation of film industrialization. The commercial value of small cost films cannot be underestimated. In 2011, the movie "33 days of lovelorn" invested more than 6 million, and the box office return was 100 million. However, the film "Steel Qin" was released the same year, with a good reputation but a poor box office. Most of the small cost film market is not optimistic, facing the situation of insulation from the cinema line or short term line being squeezed off the line. Such as "I 11" "Flying City Mystery" and other films. It can be seen that small cost film production is large, excellent works, commercial value is full of potential, This paper mainly studies the commercial value of small-cost film from four aspects: the first part is to study the commercial value of small-cost film. This film and its characteristics are interpreted and combed. The author combines the Chinese and foreign references and the latest dynamic materials to sum up and tries to construct the meaning characteristics of Chinese small cost movies. Combining with the current situation and the industrial environment of the small cost film, the author points out that the film is different from other kinds of movies in subject matter, audience and so on. The second part aims at the characteristics of the small cost film. Combined with theoretical analysis and film market data, this paper analyzes the basic characteristics of commercial value and significance of commercial value of small cost film. According to the principle of statistics, the paper uses SPSS software to analyze the cost and output of small cost film. In the third part, the author collects and sums up the domestic film box office data from 2005 to 2012, and analyzes the market status of commercial value realization of small cost movies from the perspective of film industry value chain. In the fourth part, according to the above data and using the relevant marketing theory, the paper puts forward the ways and methods to realize the commercial value of small cost movies. In order to deeply analyze the market environment and commercial value of small cost film, the author uses the knowledge of economics and management to systematically analyze the value chain of film industry. This paper collects a large amount of data and combines the statistical principle with sample survey and questionnaire survey to analyze the commercial value of small cost film empirically and to discuss the realization method of commercial value of small cost film and put forward some constructive suggestions. This paper uses the data collected by the questionnaire survey and the conclusion of literature research, for the purpose of this paper, the concept and characteristics of the small cost film, The analysis of commercial value and value chain of film industry provides data support and theoretical basis. The innovative points and conclusions of this paper provide theoretical guidance for practice in the film industry, and are helpful to the production and standardized commercial operation of low-cost film specialty. For the film industry can be healthy, orderly, professional, standardized development to provide a modest force.
【學(xué)位授予單位】：陜西科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：J943

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本文編號：1661380