本文選題：視頻廣告　切入點(diǎn)：影視廣告　出處：《中國廣告》2016年12期 　論文類型：期刊論文

【摘要】：正歷史總會以各種形式留存于人們的心中,比如標(biāo)題上的數(shù)字,比如廣告中的影像。而唐神傳播影視制作團(tuán)隊(duì)正是用一段二十二年不斷探索發(fā)展、不斷追求卓越的專業(yè)歷程和上千部影視廣告作品的積累,向世人展現(xiàn)著自身的實(shí)力與自信。這是一支經(jīng)歷過媒體時代變遷考驗(yàn)的團(tuán)隊(duì)。從電視媒體的興盛,到多屏互動的到來,唐神影視從紛繁的媒體變遷、廣告形式和受眾習(xí)慣的改變中發(fā)現(xiàn)了那不變的本質(zhì)——消費(fèi)者對視頻廣告內(nèi)容的需求并未改變。也正因?yàn)槎聪ち诉@一點(diǎn),唐神影視才能堅(jiān)守初心,以創(chuàng)意和傳播為己任,并在自
[Abstract]:Positive history always exists in people's minds in various forms, such as the number on the title, such as the image in the advertisement. And it is precisely through a period of 22 years that the film and television production team of the Tang Dynasty has been continuously exploring and developing. The continuous pursuit of excellence in the professional process and the accumulation of thousands of film and television advertising works to show the world their own strength and self-confidence. This is a team that has experienced the changing test of the media era. From the prosperity of television media to the arrival of multi-screen interaction, From the variety of media changes, the changes in advertising forms and audience habits, Tang Shen Film and Television has found the same essence-the consumer's demand for video advertising content has not changed. It is precisely because of this insight that Tang God Film and Television can stick to its original heart. With creativity and communication as its own responsibility, and from the
【分類號】：J943

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本文編號：1627993