本文選題：紀(jì)錄片　切入點：《舌尖上的中國》　出處：《遼寧大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：21世紀(jì)，我國紀(jì)錄片在經(jīng)歷世紀(jì)之初的低谷之后，很快邁上了復(fù)興之路，在新媒體傳播環(huán)境下，中國紀(jì)錄片的本土化特征越來越明顯，特別是隨著央視對紀(jì)錄片的重視，中國紀(jì)錄片逐漸呈現(xiàn)出欄目化、頻道化、市場化、國際化的趨勢。2012年5月14日，《舌尖上的中國》在央視綜合頻道首播，引起了全國范圍內(nèi)的強烈反響，，甚至掀起了一股“美食熱”，可以說是中國紀(jì)錄片的一次巨大的成功。本文嘗試以《舌尖上的中國》為例，對新世紀(jì)以來的央視紀(jì)錄片進行理論研究，并通過對《舌尖上的中國》得以成功的因素加以分析，從文化、商業(yè)、文本、敘事及拍攝技巧等方面分析《舌尖上的中國》對我國紀(jì)錄片的啟示。 本文的第一部分是對《舌尖上的中國》成功背景加以分析。其根本背景是“轉(zhuǎn)型”，這種轉(zhuǎn)型既包括社會場域轉(zhuǎn)型，也包括在特殊社會場域下的文化語境轉(zhuǎn)型和審美機制轉(zhuǎn)型，在此基礎(chǔ)上概括分析新世紀(jì)以來我國央視紀(jì)錄片的總體發(fā)展，并深入總結(jié)央視紀(jì)錄片欄目化、頻道化、市場化、國際化的發(fā)展走勢，并對我國紀(jì)錄片在“新媒體時代”的語境下的轉(zhuǎn)型進行語境分析。 第二部分是對《舌尖上的中國》的成功因素進行具體分析，并認為文化內(nèi)涵、溫情元素運用、以食誘人、以情動人，以及平民化的路線是其成功的主要因素，這也是《舌尖上的中國》與以往紀(jì)錄片相比的優(yōu)勢所在。 第三部分是本文的主旨所在，是在對《舌尖上的中國》的分析的基礎(chǔ)上反思我國紀(jì)錄片的發(fā)展前景進行的預(yù)估和建議，將文化元素作為紀(jì)錄片成功的最關(guān)鍵要素，而從紀(jì)錄片自身來看，開拓見微知著的“敘事空間”，同時在傳播媒介的影響下重塑適合商業(yè)化背景的科學(xué)的營銷策略。 本文嘗試以《舌尖上的中國》為個案，對央視紀(jì)錄片的未來發(fā)展提出合理性建議和發(fā)展途徑，希望能為我國紀(jì)錄片的發(fā)展提供有價值的參考信息。
[Abstract]:In 21th century, after going through the low point at the beginning of the century, the documentary film of our country quickly embarked on the road of renaissance. Under the new media communication environment, the localization characteristic of the documentary film in China became more and more obvious, especially with the attention of CCTV to the documentary film. Chinese documentaries are gradually showing a trend of column, channelization, marketization and internationalization. In May 14th 2012, China on the Top of the tongue premiered on the CCTV Comprehensive Channel, which aroused strong repercussions throughout the country. There is even a "gourmet craze", which can be said to be a great success for Chinese documentaries. This paper attempts to take "China on the Top of the tongue" as an example to study the theory of CCTV documentaries since the new century. Through the analysis of the factors of success in "China on the tongue", the enlightenment of "China on the tongue" to Chinese documentaries is analyzed from the aspects of culture, commerce, text, narrative and shooting techniques. The first part of this paper is to analyze the successful background of "China on the Top of the tongue". Its fundamental background is "transformation", which includes not only the transformation of social field, but also the transformation of cultural context and aesthetic mechanism under the special social field. On this basis, the general development of CCTV documentaries in China since the new century is analyzed, and the development trend of column, channelization, marketization and internationalization of CCTV documentaries is summarized in depth. It also analyzes the transformation of documentary film in the context of New Media Age. The second part is a concrete analysis of the success factors of "China on the tip of the tongue", and thinks that the main factors of its success are the cultural connotation, the use of the tenderness element, the enticing food, the moving sentiment, and the popularizing route. This is also the advantage of China on the tongue compared with previous documentaries. The third part is the purport of this paper, which is based on the analysis of "China on the tip of the tongue" to reflect on the prospects of the development of Chinese documentary estimates and suggestions, taking cultural elements as the most critical element of the success of the documentary. From the perspective of documentary itself, the author explores the "narrative space" of the microcosmic works, and reinvents the scientific marketing strategy suitable for the commercial background under the influence of the media. Taking China on the Top of the tongue as a case, this paper attempts to put forward reasonable suggestions and development approaches for the future development of CCTV documentary, hoping to provide valuable reference information for the development of documentary in China.
【學(xué)位授予單位】：遼寧大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：J952

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本文編號：1582470