本文選題：大陸電影　切入點(diǎn)：臺灣票房　出處：《陜西師范大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：由于歷史、政治等各方面因素,兩岸電影交流經(jīng)歷過長期的分離、隔絕。自上世紀(jì)八九十年代以來,隨著兩岸關(guān)系的解凍,海峽兩岸在電影交流才逐漸展開。盡管越來越多的大陸電影與演員成為了金馬獎(jiǎng)的�？�,也有越來越多的大陸電影及大陸演員被臺灣觀眾所熟知,但在每年有限的配額下,大陸電影在臺灣的傳播不管是從票房方面還是觀眾接受程度方面總體來講還是差強(qiáng)人意的,大部分大陸電影漂洋過海去了臺灣后都遭遇水土不服。像是很多在大陸收入上億的影片,在臺灣的票房收入只有幾十萬、幾萬、甚至幾千的票房。那么,為什么大陸電影在臺灣的接受度普遍不高以及大陸電影在臺灣傳播過程中所具體遭遇到了哪些問題,也是本文所要探討的主要內(nèi)容。 近幾年對于兩岸電影的學(xué)術(shù)研究不斷增加,但其中大部分研究者都把研究的重點(diǎn)集中在從電影本體的角度出發(fā)對其作品的風(fēng)格特色、美學(xué)特征、形象塑造、史學(xué)發(fā)展、兩岸電影比較等角度進(jìn)行詮釋,而對于大陸電影在臺灣的傳播效果分析除了王清華先生一人做過研究外,基本屬于空白。而經(jīng)過筆者的實(shí)地考察發(fā)現(xiàn),大陸電影在臺灣的傳播問題重重,因此急需跟進(jìn)此方面的深入性研究,從根本上獲知臺灣人的文化需求,從而做出針對臺灣市場的大陸影片,才不會(huì)造成大陸電影盲目的輸入臺灣。 本文主要是運(yùn)用人類學(xué)田野調(diào)查、文獻(xiàn)資料法、比較研究、訪談、邏輯分析等研究方法,深入臺灣地區(qū)進(jìn)行實(shí)地調(diào)查,分別對一些知名學(xué)者、影評人、導(dǎo)演、受眾進(jìn)行了深入訪談,以期了解當(dāng)前臺灣地區(qū)大陸電影傳播的現(xiàn)狀與成因。為未來大陸電影在臺灣的傳播給出一個(gè)參考性的資料。文章共分為4章展開論述。 第一章,大陸電影在臺灣傳播的緒論部分。將從大陸電影在臺灣傳播的選題背景、研究現(xiàn)狀綜述、研究目的、研究方法、研究重點(diǎn)與難點(diǎn)、研究主要運(yùn)用的理論框架、研究所用資源等方面闡述。 第二章,闡述大陸電影自1997年在臺灣上映以來,所有的票房數(shù)據(jù)及社會(huì)反響度。發(fā)現(xiàn)大陸電影在臺灣傳播不利的這個(gè)事實(shí)。引出以下幾個(gè)章節(jié)對造成票房失利的原因分析。 第三章,從兩岸文化差異、政策法規(guī)、宣傳發(fā)行、市場消費(fèi)力等四個(gè)方而去闡明造成大陸電影在臺灣傳播不利的原因。 最后一章,說明調(diào)研中所遇到的一些問題以及有待解決的問題。 在文章的最后,筆者將所有的訪談內(nèi)容以附錄的方式呈現(xiàn),這也將成為極具價(jià)值的研究資料。
[Abstract]:Due to historical, political and other factors, cross-strait film exchanges have experienced a long period of separation and isolation. Since 0th century, with the thaw of cross-strait relations, Although more and more mainland films and actors have become regular guests of the Golden Horse Awards, and more and more mainland films and mainland actors are well known to Taiwan audiences, they are subject to a limited quota each year. Whether in terms of box office or audience acceptance, the dissemination of mainland films in Taiwan is generally unsatisfactory. Most of the mainland films that have traveled across the sea to Taiwan have had a hard time. For example, many films that earn hundreds of millions of dollars in the mainland earn only hundreds of thousands, tens of thousands, or even thousands of box-office receipts in Taiwan. Why the acceptance of mainland films in Taiwan is generally not high and what problems have been encountered in the process of mainland films spreading in Taiwan are also the main contents of this paper. In recent years, academic research on films across the Taiwan Strait has been increasing. However, most of the researchers have focused their research on the style, aesthetic characteristics, image shaping and historical development of their works from the perspective of film ontology. The analysis of the dissemination effect of mainland films in Taiwan, apart from the research done by Mr. Wang Qinghua alone, is basically blank. After the author's on-the-spot investigation, it was found that. There are many problems in the dissemination of mainland films in Taiwan. Therefore, it is urgent to follow up in-depth research in this area, so as to learn the cultural needs of Taiwanese people fundamentally, so as to make mainland films aimed at the Taiwan market. In order not to cause the mainland to blindly import films into Taiwan. This paper mainly uses anthropological field investigation, literature research, comparative research, interview, logic analysis and other research methods to conduct field investigations in Taiwan, respectively to some well-known scholars, film critics, directors, etc. The audience conducted in-depth interviews in order to understand the current situation and causes of mainland film communication in Taiwan, and to provide a reference material for the future dissemination of mainland films in Taiwan. The article is divided into four chapters to discuss. The first chapter is the introduction of the spread of mainland movies in Taiwan. From the background of the topic selection, the current situation of the research, the purpose, the research method, the research emphasis and the difficulty, the main theoretical framework of the research will be discussed. Research on the use of resources and other aspects. The second chapter describes all the box office data and social repercussions of the Chinese films since their release in Taiwan in 1997, and finds out that the mainland films are spreading unfavorably in Taiwan, which leads to the analysis of the reasons for the box office failure caused by the following chapters. The third chapter, from the cross-straits cultural differences, policies and regulations, publicity and distribution, market spending power and other four sides to clarify the causes of the negative spread of mainland films in Taiwan. The last chapter explains some problems encountered in the research and the problems to be solved. At the end of the paper, the author presents all the interviews in the form of appendix, which will become a valuable research material.
【學(xué)位授予單位】：陜西師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：J905

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