本文選題：口碑　切入點(diǎn)：“沉默的螺旋”　出處：《電影文學(xué)》2017年16期 　論文類型：期刊論文

【摘要】：口碑在大眾傳播中可以產(chǎn)生"共鳴效果",從而使被評(píng)價(jià)主體進(jìn)入公眾視野。近幾年,國(guó)產(chǎn)中小成本電影雖不具備強(qiáng)大視聽(tīng)與豪華陣容,口碑傳播所具有的影響力卻使其殺出重圍。電影票房與口碑影響也發(fā)生著奇妙的化學(xué)反應(yīng),互聯(lián)網(wǎng)語(yǔ)境之下電影口碑傳播也呈現(xiàn)出異于傳統(tǒng)環(huán)境的傳播效果�？诒畟鞑ソo中小成本電影帶來(lái)的票房影響、網(wǎng)絡(luò)環(huán)境下其傳播過(guò)程的變體以及口碑傳播影響中小成本電影創(chuàng)作三個(gè)方面值得探討。
[Abstract]:Word of mouth can have a "resonance effect" in mass media, thus allowing the subject to be evaluated into public view. In recent years, although small and medium-sized domestic movies do not have a strong audiovisual and luxury lineup, Word of mouth has the power to kill it. There's also a wonderful chemical reaction between the box office and the word of mouth. In the context of the Internet, film word-of-mouth communication also presents a different communication effect than the traditional environment. The impact of word-of-mouth communication on the box office of small and medium-sized movies, The variation of communication process and the influence of word of mouth on medium and small cost film creation under the network environment are worth discussing.
【作者單位】： 鄭州大學(xué)新聞與傳播學(xué)院;
【分類號(hào)】：J943

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本文編號(hào)：1576569