發(fā)布時(shí)間：2018-03-03 07:41

  本文選題：IP劇　切入點(diǎn)：整合傳播　出處：《新聞研究導(dǎo)刊》2016年22期 　論文類型：期刊論文

【摘要】：自2014年以來,IP劇開始在電視和各視頻網(wǎng)站上盛行,2015年的電視熒屏上,IP劇幾乎占據(jù)半壁江山,到2016年上半年為止,各類IP劇依然層出不窮,發(fā)展勢頭不減。從《甄[傳》《花千骨》,到《瑯琊榜》《歡樂頌》,IP劇的粉絲越來越多。傳播手段的選擇對IP劇的傳播具有重要影響。本文從傳播渠道和傳播形式上分析IP劇的傳播手段,總結(jié)出多媒體融合的整合傳播和受眾參與的互動傳播是IP劇在傳播中常使用的兩大重要手段。
[Abstract]:Since 2014, IP dramas have been popular on TV and various video websites. In 2015, IP dramas on TV screens accounted for almost half of the total. Up to the first half of 2016, all kinds of IP dramas are still emerging in endlessly. The momentum of development is not decreasing. From "Zhen [Zhuan Zhuan]" "thousands of Bones", to "Nirvana in Fire", "Ode to Joy", there are more and more fans of IP drama. The choice of means of communication has an important influence on the dissemination of IP drama. This paper divides the communication channel and form. An Analysis of the means of Communication of IP Drama, It is concluded that the integration and communication of multimedia fusion and the interactive communication of audience participation are two important means used in the communication of IP drama.
【作者單位】： 黑龍江大學(xué);
【分類號】：G206;J905
，

本文編號：1560133