本文關(guān)鍵詞： 信息動(dòng)畫(huà) 娛樂(lè)功能 教育功能 信息傳達(dá)　出處：《上海師范大學(xué)》2017年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：動(dòng)畫(huà)是一門(mén)集藝術(shù)與科學(xué)于一體的學(xué)科。技術(shù)進(jìn)步催生了動(dòng)畫(huà)藝術(shù)的繁榮,動(dòng)畫(huà)藝術(shù)的進(jìn)步需求在一定程度上也倒逼動(dòng)畫(huà)借助科技發(fā)展的新形式和新載體迸發(fā)出全新的生命力�！懊浇楦锩彪S著科學(xué)技術(shù)的迅猛發(fā)展而一觸即發(fā),傳播媒介的多元化助推了信息動(dòng)畫(huà)在各個(gè)行業(yè)及領(lǐng)域的滲透與蔓延。信息動(dòng)畫(huà)作為一門(mén)年青的視聽(tīng)藝術(shù)表達(dá)形式,得以在各個(gè)領(lǐng)域生根發(fā)芽,依賴于其與生俱來(lái)的信息傳遞傳達(dá)功能。由于信息動(dòng)畫(huà)將信息傳遞傳達(dá)這一輔助性功能作為創(chuàng)作目的和表達(dá)初衷,已不能將其僅僅局限于一種視聽(tīng)藝術(shù)表達(dá)形式,而更應(yīng)以一種全新的產(chǎn)業(yè)或文化載體予以研究。網(wǎng)絡(luò)的迅猛發(fā)展所帶來(lái)的一系列連鎖效應(yīng)決定了信息動(dòng)畫(huà)的傳播方式,碎片化的信息傳播方式和多樣化的受眾需求決定了信息動(dòng)畫(huà)的內(nèi)容表現(xiàn)形式,信息動(dòng)畫(huà)所承載的功能性也日益凸顯,與此同時(shí),數(shù)字技術(shù)的更迭更是催生了其表現(xiàn)形式的一輪輪變革。信息動(dòng)畫(huà)以全新的面貌被大家所熟知,并在網(wǎng)絡(luò)傳播及新媒體為傳播新領(lǐng)域的新局勢(shì)下,迅速捕獲了大量受眾,并豐富了受眾的視野。本論文致力于通過(guò)分析信息動(dòng)畫(huà)在大數(shù)據(jù)時(shí)代的發(fā)展演進(jìn),特別是在信息過(guò)剩環(huán)境下,信息可視化和數(shù)據(jù)可視化所導(dǎo)致的信息動(dòng)畫(huà)功能的細(xì)分,對(duì)信息動(dòng)畫(huà)在不同階段與領(lǐng)域的表現(xiàn)形式、創(chuàng)作特征和用戶需求等進(jìn)行深入分析與研究。在理順信息動(dòng)畫(huà)不同功能范疇的同時(shí),對(duì)其在現(xiàn)代傳播中不同領(lǐng)域的應(yīng)用進(jìn)行研究發(fā)現(xiàn),在信息動(dòng)畫(huà)的相關(guān)功能中存在一定程度的需求沖突,通過(guò)理論研究與個(gè)案分析相結(jié)合的方式,探討不同功能間的影響維度及其辯證統(tǒng)一關(guān)系,對(duì)于沖突的權(quán)衡與需求的平衡做梳理與分析。進(jìn)而歸納不同功能類(lèi)型信息動(dòng)畫(huà)所特有的藝術(shù)表現(xiàn)特征和審美需求,將信息動(dòng)畫(huà)不同功能視角的創(chuàng)作規(guī)律進(jìn)行系統(tǒng)總結(jié),并探尋其中藝術(shù)表現(xiàn)的創(chuàng)新和價(jià)值觀念的更替,以此來(lái)提升信息動(dòng)畫(huà)的質(zhì)量。不同歷史時(shí)期信息技術(shù)的發(fā)展變革及不同領(lǐng)域受眾消費(fèi)觀念的側(cè)重都影響著信息動(dòng)畫(huà)的創(chuàng)作初衷和藝術(shù)表現(xiàn)形式。通過(guò)類(lèi)型向度的研究來(lái)闡釋信息動(dòng)畫(huà)“功能化”表征和內(nèi)在創(chuàng)作初衷的同時(shí),針對(duì)信息動(dòng)畫(huà)的功能范疇,以及不同功能視角下信息動(dòng)畫(huà)創(chuàng)作在適應(yīng)新的社會(huì)發(fā)展和受眾需求所作的信息呈現(xiàn)方式的轉(zhuǎn)變,為其創(chuàng)作與發(fā)展提出合理化建議,以期在未來(lái)相關(guān)研究中提供一定的參考價(jià)值。
[Abstract]:Animation is a subject that integrates art and science. Technological progress has given birth to the prosperity of animation art. To a certain extent, the progressive demands of animation art also force animation to burst out new vitality with the help of new forms and carriers of scientific and technological development. "Media Revolution" is imminent with the rapid development of science and technology. The diversification of communication media has promoted the penetration and spread of information animation in various industries and fields. As a young form of audio-visual art expression, information animation has taken root in various fields. It depends on its inherent function of information transmission and communication. Because information animation regards the auxiliary function of information transmission as the purpose of creation and the original intention of expression, it can not be confined to only one form of audio-visual art expression. And it should be studied by a brand new industry or cultural carrier. A series of chain effects brought about by the rapid development of the network determine the mode of dissemination of information animation. The fragmentation of information dissemination and the diverse needs of the audience determine the content form of information animation, and the function of information animation is increasingly prominent, at the same time, The change of digital technology has given birth to a round of changes in its forms of expression. Information animation has been known to everyone with a new face, and in the new situation of network communication and new media, it has quickly captured a large number of audiences. This thesis is devoted to analyzing the development and evolution of information animation in big data's time, especially the segmentation of information animation function caused by information visualization and data visualization under the environment of information surplus. This paper deeply analyzes and studies the forms of expression, creative features and user needs of information animation in different stages and fields. At the same time, it straightens out the different functional categories of information animation. Through the research on its application in different fields of modern communication, it is found that there is a certain degree of demand conflict in the relevant functions of information animation, and through the combination of theoretical research and case analysis, This paper discusses the influence dimension and dialectical unity relationship between different functions, combs and analyzes the balance of conflict and needs, and then sums up the unique artistic expression characteristics and aesthetic demands of information animation of different functional types. This paper systematically summarizes the creative rules of different functional perspectives of information animation, and probes into the innovation of artistic expression and the replacement of values. In order to improve the quality of information animation, the development and transformation of information technology in different historical periods and the emphasis of audience consumption in different fields affect the original intention and artistic expression of information animation. Research to explain the information animation "functionalization" representation and the original intention of internal creation at the same time, Aiming at the functional category of information animation and the change of information presentation mode made by information animation creation in the light of the new social development and the needs of the audience under different functional perspectives, this paper puts forward some reasonable suggestions for its creation and development. In order to provide certain reference value in the future related research.
【學(xué)位授予單位】：上海師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：J954

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