1.0 Introduction介紹
大眾傳播是指通過發(fā)送報紙，雜志，書籍，電影，廣播，電視，，互聯(lián)網(wǎng)，社交媒體和其他通訊工具的信息給公眾的過程。大眾傳播對維持社會（衛(wèi)，2008年）的穩(wěn)定與和諧的積極作用。許多學(xué)者研究了法律和大眾傳播的過程中信息傳播的特點，提出了許多理論，其中理論沉默螺旋已被有關(guān)學(xué)者付出了最多的關(guān)注。沉默理論狀態(tài)螺旋，在一般情況下，一個社會群體或社會可能孤立，忽視或排除由于各成員的意見成員，怕孤立，個人都不愿意公開表達他們的意見，他們更可能下井螺旋如果他們的意見并不與感知多數(shù)意見（諾爾紐曼，1974）相對應(yīng)。近代以來，社交媒體已成為人們?nèi)粘Ｉ睿ㄓ�，李和漢，2015年），一個重要的信息傳播工具和渠道，而社會媒體已經(jīng)極大地改變了人們的溝通方式，社交媒體對這個過程有很大影響和沖擊，法律和大眾傳播的傳統(tǒng)意義上的（張，2015年，奧特和托伊尼森，2015年）的影響。本文將基于理論沉默的螺旋，討論社交媒體時代大眾傳播的功能。Mass communication refers to the process of transmitting information through newspapers, magazines, books, movies, radio, television, Internet, social media and other communication tools to the public. Mass communication plays a positive role in the maintenance of stability and harmony of a society (Wei, 2008). Many scholars have studied the laws and characteristics of information dissemination in the process of mass communication and put forward many theories, of which spiral of silence theory has been paid the most attention by relevant academics. Spiral of silence theory states, in general, a social group or a society may isolate, neglect, or exclude members due to the members' opinions, for fear of isolation, individuals are not willing to publicly express their opinions, they are more possible to go down the spiral if their opinion does not correspond with the perceived majority opinion (Noelle-Neumann, 1974). In modern times, social media has become a crucial information dissemination tool and channel in people's daily life (Chung, Lee and Han, 2015), while social media has dramatically changed people’s ways of communication, social media has great influence and impact on the process, law and the effect of mass communication in a traditional sense (Zhang, 2015; Ott and Theunissen, 2015). This dissertation will be based on the spiral of silence theory to discuss the features of mass communication in social media era.
2.0 Key research questions
The author aims to prove through empirical studies that whether there is the spiral of silence theory in the process of mass communication, if there is, does the effect of the spiral of silence theory become smaller or larger? Compared with the past, what is the different performance of the effects of spiral of silence theory in social media era, how to deal with and solve the negative effects brought by spiral of silence theory in social media era?
3.0 Background to the dissertation and its significance
4.0 Theoretical framework
5.0 Research plan, methods and techniques
6.0 Research timetable
7.0 Ethical issues
8.0 Conclusion總結(jié)
This author hopes to prove through empirical studies that whether there is the spiral of silence theory in the process of mass communication in social media era, if there is, does the effect of the spiral of silence theory become smaller or larger? In social media era, relations between people are more close, the mode of communication of media is no longer a one-way but a two-way, the author believes that in this environment, people are more vulnerable to the impact of climate of opinion. In this context, the influence of spiral of silence theory on mass communication may be different from those in the past, the study on the difference will be a worthy topic o this dissertation. The author hopes that this research will provide a reference for the government and relevant departments on how to create a good environment for mass communication in social media era, so this study may also be related to researches on public opinion management, direction of public opinion, news blackout and so on.
Bibliography注解
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Appendix 1 Questionnaire
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