Abstract摘要

眾多的事實告訴我們，成功的企業(yè)，企業(yè)只重視產(chǎn)品的更新和發(fā)展，以提高和保持產(chǎn)品在市場上的競爭力，并最終完成和實現(xiàn)業(yè)務(wù)目標。在公司的產(chǎn)品更新和發(fā)展過程中，核心是設(shè)計，什么樣的設(shè)計策略是設(shè)計成功的關(guān)鍵。（寶林徐；世明萬，2013）這是通過交互設(shè)計和客戶選擇來闡述企業(yè)發(fā)展的設(shè)計策略，設(shè)計策略的影響研究。并通過典型案例的案例設(shè)計策略，來說明設(shè)計策略的重要性。

Numerous facts have told us that successful companies, enterprises only attach great importance to product updates and development, in order to improve  and maintainproduct competitiveness in the market, and the final completion and achieve business objectives. In the company product updates and development process, the coreisdesign , and what kind of design strategy is to design the key to success. (Baolin Xu; Shiming Wan, 2013) This is through the study of the impact of Design Strategy for Interactive Design and Customer Selection to elaborate the design strategy for enterprise development. And by the typical type of case design strategy, to illustrate the importance of design strategy.

Introduction介紹

隨著科技的飛速發(fā)展，家用電腦已經(jīng)成為我們?nèi)粘Ｉ畹闹匾M成部分，并從用戶越來越高的預(yù)期。其中，設(shè)計策略，，交互設(shè)計和用戶的選擇是密切聯(lián)系的，并已經(jīng)使用在許多方面，比如在線學習。隨著科技的飛速發(fā)展，家用電腦已經(jīng)成為我們?nèi)粘Ｉ畹闹匾M成部分，并從用戶越來越高的預(yù)期。其中，設(shè)計策略，交互設(shè)計和用戶的選擇是密切聯(lián)系的，并已經(jīng)使用在許多方面，比如在線學習。設(shè)計策略是指獲得通過產(chǎn)品設(shè)計方案具有競爭優(yōu)勢的計劃。With the rapid development of technology, home computers have become an essential part of our daily lives, and are expected from users higher and higher. Among which, design strategy, interaction design, and user choice are strongly connected and have been using in many aspects, such as online-studying. With the rapid development of technology, home computers have become an essential part of our daily lives, and are expected from users higher and higher. Among which, design strategy, interaction design, and user choice are strongly connected and have been using in many aspects, such as online-studying. Design strategy refers to obtaining a competitive advantage plan through product design plans. The concept for the design strategy can be divided into three narrative description illustrations. Interaction design is the behavior of artifacts, environments and systems, as well as the design and appearance of this behavior is defined to convey the elements(Yen Hsu,2011)). Unlike traditional design disciplines primarily focus on the form, interaction design concerned about the content and meaning, and interaction design first aims to plan and describe things, and then describe the most effective forms to convey this behavior.  From the users’ perspective, the interactive design is a technique to make the product easier, more effective and pleasing to use, which is committed to understanding the target users and their expectations, to understand each other's behavior when the user interacts with the product, understand the "human "'s own psychological and behavioral characteristics. It also includes a variety of effective interactive way to understand, and they are enhanced and expanded. Communication and interaction design also involves multiple disciplines, as well as multi-person and multi-field background。Product life cycle and consumer psychology is the study of different characteristics of various stages of the product, as well as the influence of these characteristics laws, etc. These characteristics have an impact on consumer psychology to guide product design. Product life cycle and consumer psychology, is the study of the various stages of the product has different characteristics, and these characteristics affect the law on consumer psychology, and research of new products in the consumer law of diffusion and other learning products to life relationship cycle and consumer psychology, to improve product design and important to know the meaning(Donald A.Norman,2003). Currently, the world's most advanced countries in the product life cycles are getting shorter, Japan has been shortened to three months, or even less than three months. Japan's Sharp Corporation believes to PC for example, if no new product within three months, then the company's products will be eliminated. Japanese market, product quality is no longer significant differences in homogeneity is very obvious, than the quality of competition is not between companies, but there are characteristics of the product than, than the design. Sharp's third-generation president proposed "Rather than do the first, it is better to do the only." This situation forced our product designers who want to continue to introduce new products to understand the characteristics of the product life cycle, so that product designers to adapt to market changes under dynamic situation, changes in consumer psychology, master predicted resilience. Therefore, market research CSI acquisition work is very important. Currently, Europe and Japan and other developed countries are oriented north-south style design. When the product is a lot of selling, that means that the product will enter the extinction period, a period of recession, companies must make early preparations to come up with better and newer products to re-capture the market. Some product designers, visual design imitation, develop new products, so-called, are samples from the overseas market to buy, the change did not imitate them, and the only different is put in the position of foreign products on the mark his trademark. Some also smug, "national initiative", in fact, at best, "China's first copy." Use of domestic product life cycle time difference and earn money in the domestic market, due to imitation products are products already on the market, perhaps in the conduction products on schedule, its products through imitation, research the market, then the product should belong mature product, its market life cycle even shorter. So, by no means imitate the style of product design only meter long, particularly those that require products into the international market, a borrowed boat-style design is no place to mimic the earth. Because the internationalmarket is highly competitive, and on the "fake" have severe sanctions. And creative product design, high added value. Therefore, product design must make an effort in innovation, in order to firmly grasp the product life cycle "leading" in the operation of the commanding heights of the product life cycle, and will not be eliminated by the product life cycle.Rational development of design strategies have far-reaching effects for the design development of enterprises, it is related to the success of enterprise development. Companies only according to its own development characteristics, and the development requirements of the times, constantly updated and expanded strategic goals for their own development, so that enterprises can continue to be invincible.

Table of contents
Abstract 3
Introduction 3
Literature Review 6
Research and Methods 15
Findings 16
Case study 34
Discussion and Summary 49
Reference List 51
Appendix A 55
Appendix B 56

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