發(fā)布時間：2016-04-28 09:40

Dong-Jenn Yang, Kuang Chuan Huang, Xuanxiaoqing Feng, (2011) “A study of the Factors that Affect the Impulsive Cosmetics Buying of Female Consumers in Kaohsiung ”International Journal of Business and Social Science, Vol.2 No. 24 Special Issue, pp 275-282東振陽，匡川黃，玄囂清豐，（2011）“影響沖動購買化妝品的女性消費者在高雄“國際商業(yè)和社會科學期刊的研究，2號24特刊，PP 275-282

Selection:選擇：
主要有4個原因，我選擇本文作為我的支持。首先，本文的研究對象是高雄女性，高雄是臺灣5大直轄市之一，這意味著研究成果在其相對城市成都有很多共同點。其次，研究人員是臺灣大學教授、碩士生和廈門大學教授，因此，這些人不僅是學術合格，而且對亞洲人民的購買習慣以及制造商，銷售和促銷策略的了解有一個很好的了解。第三，本參考國際期刊的商業(yè)和社會科學的來源，也是一個可靠的學術期刊出版商。最后，所采用的研究方法（如假設、變量、ANOVA）正是我們已經學過；這可能是我看的更清晰。
There are mainly 4 reasons that I choose this paper as my supporting reference. Firstly, this paper’s research target is Kaohsiung female, and Kaohsiung is one of the 5 special municipalities in Taiwan, which means the research results there has a lot in common in its counterpart city-Chengdu. Secondly, the researchers are Taiwan university professors, master students, and professor in Xiamen University, therefore, these people are not only academic qualified but with a good understanding of Asian people’s purchasing habit as well as manufacturer, sales and promotion strategies. Thirdly, the source of this reference-International Journal of Business and Social Science is also a reliable publisher of academic journals. Finally, the research methodology adopted (such as hypothesis, variables, ANOVA) is just what we have leant; this could be easier and clearer for me to read.     

Summary:概要：
本文研究了一些因素對女性消費者購買化妝品的行為的影響。主要影響因素包括：經濟、教育、文化等，但研究結果顯示并非所有因素。這項研究涉及統(tǒng)計方法，并得出結論，消費者的人口特征顯著影響女性的購買行為，但不相關的沖動購買行為，但是，沖動購買強加給購買意向。在后續(xù)環(huán)節(jié)中，一組8位具有高度沖動性的女性消費者進行了積極的情緒喚醒提高購買。本文為化妝品行業(yè)的整體經營策略提供了進一步的啟示。
This paper exams how some factors incite female consumers’ purchasing behavior over cosmetics. The main influential factors include: economy, education, cultural and so on, but the results shows not all factors matters. There are statistic methodologies involved in this research and concluded that consumer’s demographic characteristics significantly affect female purchasing behavior but irrelevant to impulsive buying behavior; however, impulsive buying impose highly on buying intention. In the follow-up session, a group of 8 with highly impulsive female consumer conducted that positive emotion arousal improves buying. The paper provides further implication for cosmetic industry business strategies as a whole.  

Evaluation:評價：

雖然本文的主要研究對象是不同的，目標（受訪者）和研究方面（采購行為）是相似的。本研究的問卷調查發(fā)現(xiàn)，，有8個因素（例如：性別、年齡、個人理財教育，等）顯著影響購買的沖動。這激發(fā)了我在這8個方面對成都的年輕女性的化妝習慣的探索，成為我的論文的有力論據(jù)。此外，在變分分析中，收入水平的變動區(qū)分了消費者對促銷的反應。這意味著我可以將我的問卷數(shù)據(jù)歸類于收入的基礎上，選擇和總結。在回歸分析中，假設檢驗采用3個要素的關系。在我的研究中，雖然回歸分析對我來說很難，我將嘗試這三因素相關，例如平均收入（￥3000￥4000月），一個受歡迎的產品品牌，購買頻率。
在本文的最后，它指出了3個有用的含義，這也鼓勵我指出我的，但我發(fā)現(xiàn)這是有限的，因為一些年輕女性購買外觀產品在線，而這個參考不包括越來越強大的原因互聯(lián)網(wǎng)考慮。除此之外，本文所用的大多數(shù)參考資料都是有點過時，只有一個參考是第二十一。
Although the main research object in this paper is different, the target(interviewees) and aspect of research (purchasing behavior) are similar. In this research paper, the questionnaires conducted find out there are 8 factors (for instance: gender, age, personal finance education, etc.) significantly influence purchasing impulsively. And this inspire me to explore the cosmetic purchasing habit of Chengdu’s young women in this 8 aspect, and become my paper’s strong argument. Moreover, in the variation analysis part, the variation of income level differentiates consumer’s reaction over promotion. This means I could categorize my questionnaire data on income basis to select and conclude. In the following regression analysis, the test of a hypothesis uses the relationship of 3 elements. In my research, although regression analysis is hard for me, I will try this 3-factor correlation in my paper, for example income averaged (￥3000-￥4000 monthly), brand name of a popular product, and purchase frequency.
In the end of this paper, it points out 3 useful implications, which encourage me to point out mine as well, but I found this is limited, because some young women buy appearance products online, and this reference fail to include the increasingly powerful reason-Internet into consideration. Beside, most reference used in this paper used is a bit of out-of-date, only one reference is the 21st .  

本文編號：37806