本文選題：文化翻譯觀 + 成都旅游景點��； 參考：《西華大學》2017年碩士論文

【摘要】：中國幅員遼闊,地形氣候條件復雜多樣,造就了其豐富的旅游資源,截至2016年7月已有世界遺產50處,成為外國游客探索東方文明的最佳選擇之一。近年來,中國的經濟飛速發(fā)展,對外開放程度加大,中外交流往來亦是日益頻繁,尤其是在中國成功舉辦2008年奧運會和2010年世博會后,國外對中國的向往與日俱增,大批國外游客涌入中國旅游市場,促進了中國入境旅游的飛速發(fā)展。成都擁有豐富的旅游資源,每年都會吸引大批國內外游客前來,2016年實現(xiàn)旅游總人次和旅游總收入雙增長,全年接待游客總人數突破2億人次。在此情況下,旅游翻譯成為了連接國外游客和國內景點的關鍵橋梁,但翻譯質量和效果仍然存在著很多問題,正引起學術界(特別是翻譯理論與實踐的研究者)的關注。現(xiàn)今,入境旅游人數逐年增加,為應對市場需求,各景區(qū)旅游文本的英譯本紛紛涌現(xiàn)出來,但譯者在翻譯這些文本時,大多停留在語言文本層面上,并沒有深入到文化層面剖析其更深層次的文化內涵;然而目前翻譯研究的重點正從單純的語言層面轉向文化層面,翻譯中文化因素受到了較高的關注,旅游翻譯的現(xiàn)狀就與翻譯研究的發(fā)展方向大相徑庭了。早在上世紀70年代,以色列學者伊塔馬·埃文-左哈就已經在翻譯研究中開辟了“文化轉向”的道路,蘇珊·巴斯奈特則進一步推動了翻譯研究“文化轉向”的發(fā)展,成為該領域的靈魂人物,并在其與安德烈·勒費弗爾合編的《翻譯、歷史與文化》中正式提出了翻譯研究的“文化轉向”這一概念,并提出了文化翻譯觀這一重要的翻譯理論。筆者在對巴斯奈特文化翻譯觀的發(fā)展歷程、內涵及意義進行研究后,分析得出:該理論從翻譯方法到翻譯策略、理念均適用于旅游翻譯實踐。本文在蘇珊·巴斯奈特文化翻譯觀的指導下,選取了成都主要旅游景點的旅游文本為研究對象,通過多渠道獲取相應官方譯本,經過后續(xù)整理分析,將官方譯文分為佳譯和存在問題的兩類分別展開論述。佳譯的分析重點集中在文化翻譯和譯文功能方面;而不當的譯文主要存在以下幾類問題,即(1)信息傳遞失當,(2)忽視受眾需求,(3)不符合譯入語習慣。然后,筆者結合文化翻譯觀的理論進行創(chuàng)新,找到解決上述翻譯問題的兩大原則,即外宣原則和接受原則和三大對策,即貼近原文實際、貼近國外受眾對中國信息的需求和貼近國外受眾的語言習慣的對策,以期糾正當前的問題,并在一定程度上,能夠為致力于旅游翻譯的譯者和相關責任部門提供一定的參考,真正幫助西南地區(qū)的蜀文化走向世界。
[Abstract]:With its vast territory and complicated topography and climate, China is rich in tourism resources. As of July 2016, it has 50 World Heritage sites, making it one of the best choices for foreign tourists to explore Oriental civilization. In recent years, China's economy has developed rapidly, the degree of opening to the outside world has increased, and exchanges between China and foreign countries have become increasingly frequent. Especially after China successfully hosted the 2008 Olympic Games and the 2010 World Expo, the yearning of foreign countries for China has been growing day by day. A large number of foreign tourists poured into China's tourist market, which promoted the rapid development of Chinese inbound tourism. Chengdu is rich in tourism resources and attracts a large number of tourists from home and abroad every year. In 2016, the total number of tourists and the total tourism revenue increased, and the total number of visitors exceeded 200 million in the whole year. In this case, tourism translation has become the key bridge between foreign tourists and domestic scenic spots. However, there are still many problems in the quality and effect of translation, which is attracting the attention of the academic circles (especially the researchers in translation theory and practice). Nowadays, the number of inbound tourists is increasing year by year. In order to cope with the market demand, the English versions of tourist texts of scenic spots have emerged one after another. However, when translators translate these texts, most of them remain at the level of language texts. However, at present, the focus of translation studies is shifting from a purely linguistic level to a cultural level, and cultural factors in translation have received high attention. The present situation of tourism translation is quite different from that of translation studies. As early as the 1970s, the Israeli scholar Itama Even-Zuoha has opened the way of "cultural turn" in translation studies, while Susan Bassnett has further promoted the development of "cultural turn" in translation studies. He became a soul figure in this field and put forward the concept of "cultural turn" in translation studies in his translation, history and culture co-edited with Andre Lefevere, and put forward the important translation theory of cultural translation. After studying the development course, connotation and significance of Bassnett's cultural translation theory, the author concludes that the theory can be applied to tourism translation practice from translation methods to translation strategies. Under the guidance of Susan Bassnett's cultural translation view, this paper selects the tourist texts of the main tourist attractions in Chengdu as the research object, obtains the corresponding official translations through various channels, and analyzes them through follow-up analysis. The official translation is divided into two categories: good translation and existing problems. The analysis of good translation focuses on cultural translation and translation function, while improper translation has the following main problems: 1) improper information transmission (2) neglecting the needs of the audience / 3) not in line with the target language habit. Then, the author innovates with the theory of cultural translation, and finds two principles to solve the above translation problems, namely, the principle of publicity and the principle of acceptance and the three countermeasures, that is, to be close to the reality of the original text. In order to correct the current problems and to a certain extent, it can provide some reference for translators and relevant responsible departments committed to tourism translation, in order to get close to the needs of foreign audiences for Chinese information and the language habits of foreign audiences, so as to correct the current problems. It really helps the southwestern Shu culture to move towards the world.
【學位授予單位】：西華大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：H315.9

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