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雙路徑視角下紙質(zhì)讀物與數(shù)字讀物的比較分析研究

發(fā)布時(shí)間:2018-03-05 13:12

  本文選題:數(shù)字閱讀 切入點(diǎn):紙質(zhì)讀物 出處:《圖書館》2017年10期  論文類型:期刊論文


【摘要】:全民閱讀上升為國家戰(zhàn)略的背景下,全面提升全民閱讀質(zhì)量,促進(jìn)紙質(zhì)閱讀與數(shù)字閱讀相融合,揭示讀者讀物選擇偏好的原因十分必要。依托雙路徑模型,構(gòu)建閱讀載體雙路徑影響模型。通過問卷調(diào)查收集數(shù)據(jù),采用統(tǒng)計(jì)比較分析方法對比紙質(zhì)讀物與數(shù)字讀物在中樞路徑和邊緣路徑上的差異,發(fā)現(xiàn)紙質(zhì)讀物的信息質(zhì)量、信源可信度和聲望均明顯高于數(shù)字讀物。結(jié)合研究結(jié)果,闡釋讀者偏愛紙質(zhì)讀物的本質(zhì)原因,并為提升全民閱讀質(zhì)量提供建議。
[Abstract]:Under the background of national strategy, it is necessary to improve the reading quality of the whole people, promote the combination of paper reading and digital reading, and reveal the reasons of readers' preference for reading materials. This paper constructs a double-path influence model of reading carrier, collects data by questionnaire, compares the difference between paper reading and digital reading in central path and edge path by using statistical comparative analysis method, and finds out the information quality of paper reading material. The reliability and prestige of information sources are obviously higher than those of digital books. Based on the research results, this paper explains the essential reasons of readers' preference for paper reading materials, and provides suggestions for improving the reading quality of the whole people.
【作者單位】: 武漢大學(xué)信息管理學(xué)院;安徽大學(xué)管理學(xué)院;
【基金】:安徽大學(xué)博士科研啟動(dòng)經(jīng)費(fèi)資助項(xiàng)目“電子健康信息服務(wù)用戶信任及使用意愿研究”(項(xiàng)目編號:J01003246)研究成果之一
【分類號】:G252.17
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本文編號:1570389

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