1959年,Harris首先提出元話語概念。其后,學(xué)者們開始了對元話語理論研究以及實(shí)踐研究的深化,并且取得了一些成果。元話語的理論研究主要集中在定義(Keller,1979;Schiffrin,1980;Vande Kopple,1985;李佐文,2001;Hyland&Tse,2004;Hyland,2005;徐赳赳,2006;功能（Halliday,1978;呂叔湘,1979;Vande Kopple,1985;Crismore.et al.,1993;成曉光,1999;劉大為,2003;Hyland,2005;?del,2006;李秀明,2007）,和分類（Vande Kopple,1985;Crismore.et al.,1993;Hyland&Tse,2004;高健,2009）的研究上。近年來元話語的實(shí)證研究延伸至多領(lǐng)域,尤其涉及廣告。商業(yè)廣告是以商品化為目的,通過一定的傳播媒介向社會(huì)公眾廣泛傳播信息的一種宣傳方式。在實(shí)證研究中,奶粉廣告也引起了關(guān)注。本文對英漢奶粉廣告語篇進(jìn)行對比分析。通過對比分析,旨在揭示元話語分布和元話語功能的異同,從而進(jìn)一步探討英漢奶粉... 

【文章來源】：江西師范大學(xué)江西省

【文章頁數(shù)】：103 頁

【學(xué)位級別】：碩士

【文章目錄】：
Abstract
摘要
Chapter One Introduction
    1.1 Research Background
    1.2 Research Purpose
    1.3 Data Collection and Research Methodology
    1.4 Organization of the Thesis
Chapter Two Literature Review
    2.1 The Definition of Metadiscourse
    2.2 The Development of Metadiscourse from Abroad
        2.2.1 Research from the Perspective of a Narrow Sense
        2.2.2 Research from the Perspective of a Broad Sense
        2.2.3 Research from the Perspective of Interpersonal Nature
        2.2.4 Research from the Perspective of Reflexivity
    2.3 The Development of Metadiscourse at Home
        2.3.1 Theoretical Studies of Metadiscourse
        2.3.2 Application Studies of Metadiscourse
    2.4 The Previous Studies of Advertising Texts
Chapter Three Theoretical Framework
    3.1 Hyland’s Classification and Functions of Metadiscourse
        3.1.1 Interactive Metadiscourse
        3.1.2 Interactional Metadiscourse
    3.2 The Meaning and Functions of Metadiscourse in the Perspective of Function
        3.2.1 The Relationship between Metadiscourse and Ideational Function
        3.2.2 The Relationship between Metadiscourse and Interpersonal Function
        3.2.3 The Relationship between Metadiscourse and Textual Function
Chapter Four A Contrastive Study of Metadiscourse in English and Chinese Milk Powder Advertising Texts
    4.1 Brief Introduction of Data
    4.2 The Distribution of Metadiscourse in English and Chinese Milk Powder Advertising Texts
        4.2.1 The Distribution of Metadiscourse in English Milk Powder Advertising Texts
        4.2.2 The Distribution of Metadiscourse in Chinese Milk Powder Advertising Texts
    4.3 The Discussion of the Above Data Results
        4.3.1 Similarities of Metadiscourse Distribution in English and Chinese Milk Powder Advertising Texts
        4.3.2 Differences of Metadiscourse Distribution in English and Chinese Milk Powder Advertising Texts
    4.4 Similarities and Differences of Metadiscourse Functions in English and Chinese Milk Powder Advertising Texts
        4.4.1 Similarities of Metadiscourse Functions in English and Chinese Milk Powder Advertising Texts
        4.4.2 Differences of Metadiscourse Functions in English and Chinese Milk Powder Advertising Texts
    4.5 Similarities and Differences of Marketing Strategies in English and Chinese Milk Powder Advertising Texts
        4.5.1 Similarities and Differences in Appeal for Purchasing Willingness of Consumers in English and Chinese Milk Powder Advertising Texts
        4.5.2 Similarities and Differences in Protection of Profits of the Trade Company in English and Chinese Milk Powder Advertising Texts
        4.5.3 Similarities and Differences in Increase of the Reliability of the Advertising in English and Chinese Milk Powder Advertising Texts
Chapter Five Conclusion
    5.1 Major Findings
    5.2 Limitations of the Present Study
    5.3 Suggestions for Further Studies
Bibliography
Appendix
Acknowledgement
在讀期間公開發(fā)表論文（著）及科研情況



本文編號：3056755