【摘要】：在我國(guó)傳統(tǒng)技藝種類繁多,但在世界范圍內(nèi)獨(dú)一無(wú)二且具有突出的標(biāo)志性技藝之一則是篆刻工藝。篆刻藝術(shù)在漫長(zhǎng)的歷史文化長(zhǎng)河中凝練了獨(dú)有的藝術(shù)氣質(zhì)和文化底蘊(yùn),構(gòu)成了豐富完整且嚴(yán)謹(jǐn)?shù)姆?hào)化語(yǔ)言,同時(shí)也是中國(guó)古典文化傳承的重要載體,表征了中華民族傳統(tǒng)藝術(shù)的視覺元素與表達(dá)藝術(shù)。在工業(yè)時(shí)代和當(dāng)今信息時(shí)代的發(fā)展過程中,傳統(tǒng)的篆刻工藝由于工具的進(jìn)步、思想的解放、多元文化的交融,呈現(xiàn)出豐富多彩的藝術(shù)內(nèi)涵,在不斷的發(fā)展中呈現(xiàn)出傳統(tǒng)文化底蘊(yùn)下的哲學(xué)脈絡(luò)和審美情趣,在篆刻刀法、篆刻色彩、篆刻章法、篆刻意境塑造等多個(gè)層面凸顯出典型的設(shè)計(jì)美學(xué)風(fēng)格,是平面設(shè)計(jì)中重要的發(fā)展脈絡(luò)之一,在現(xiàn)代平面設(shè)計(jì)的發(fā)展中,起著舉足輕重的作用,產(chǎn)生了巨大的影響。本研究通過二零零八年北京奧運(yùn)會(huì)標(biāo)志中國(guó)印為切入點(diǎn),分析了面向篆刻工藝的平面設(shè)計(jì)發(fā)展現(xiàn)狀,對(duì)民族化和世界化的發(fā)展趨勢(shì)下,剖析了篆刻工藝運(yùn)用于平面設(shè)計(jì)的未來(lái)愿景。其次,剖析了篆刻工藝在平面設(shè)計(jì)中存在的問題,這些問題包括:篆刻文字設(shè)計(jì)演化不夠細(xì)致、篆刻形態(tài)設(shè)計(jì)不夠活潑、缺乏新穎的章法布局等。究其背后的原因,則是對(duì)篆刻工藝技法缺乏發(fā)展、對(duì)篆刻工藝文化缺乏傳承的原因。再次,根據(jù)這些原因,深入探索了篆刻工藝的技法發(fā)展,包括運(yùn)刀方法、工藝色彩方法、構(gòu)圖方法等,為平面設(shè)計(jì)提供借鑒;另一方面指出應(yīng)深入挖掘和傳承篆刻工藝文化,倡導(dǎo)產(chǎn)品與設(shè)計(jì)二者在文化價(jià)值層面的統(tǒng)一。最后,將這一系列方法進(jìn)行實(shí)踐運(yùn)用,給出了獨(dú)立設(shè)計(jì)的案例。
[Abstract]:There are many kinds of traditional techniques in China, but one of the unique and outstanding landmarks in the world is seal cutting. Seal cutting art has condensed its unique artistic temperament and cultural background in the long history and culture, which constitutes a rich and complete and rigorous symbolic language, and is also an important carrier for the inheritance of Chinese classical culture. It represents the visual elements and expression art of Chinese traditional art. In the development process of the industrial age and the present information age, the traditional seal cutting technology presents rich and colorful artistic connotations due to the advancement of tools, the liberation of ideas and the blending of multiple cultures. In the continuous development of the traditional culture under the philosophical context and aesthetic taste, in seal cutting knife method, seal cutting color, seal cutting rules, seal carving artistic conception molding and other aspects of the typical design aesthetic style, Graphic design is one of the important development context, in the development of modern graphic design, plays a pivotal role, has produced a huge impact. Through the entry point of China Seal Seal marking in 2008 Beijing Olympic Games, this study analyzes the development status of seal cutting process oriented graphic design, and the trend of nationalization and cosmopolitzation. The future vision of the application of seal cutting technology in graphic design is analyzed. Secondly, the problems of seal cutting technology in graphic design are analyzed. These problems include: the evolution of seal cutting characters is not detailed enough, the design of seal cutting form is not lively enough, and there is a lack of novel layout and so on. The reasons behind it are the lack of development of seal cutting techniques and the lack of inheritance of seal cutting culture. Thirdly, according to these reasons, the development of seal cutting technology is deeply explored, including the method of moving knife, the method of color, the method of composition, and so on. On the other hand, it is pointed out that the culture of seal cutting should be deeply excavated and inherited. Advocate the unity of product and design in the level of cultural value. Finally, this series of methods are applied in practice, and an independent design case is given.
【學(xué)位授予單位】：湖北工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：J51;J292.4

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