本文選題：官渡粑粑 + 視覺形象設計　； 參考：《云南藝術學院》2017年碩士論文

【摘要】：研究“官渡粑粑”是對非物質(zhì)文化遺產(chǎn)的保護、繼承、弘揚;“官渡粑粑”是官渡古鎮(zhèn)歷史文化的沉淀之一,同時也糅合了民俗文化與旅游文化,對“官渡粑粑”的研究也是對官渡古鎮(zhèn)歷史文化的研究;也是對新時期官渡古鎮(zhèn)文化的發(fā)展與完善;對“官渡粑粑”的研究有助于促進官渡古鎮(zhèn)旅游區(qū)經(jīng)濟的發(fā)展以及昆明市的特色旅游的發(fā)展�！肮俣婶昔巍弊鳛楣俣晒沛�(zhèn)精品旅游項目之一,需要嚴謹?shù)钠放埔曈X形象塑造以及系統(tǒng)科學的文化傳播方式;對大眾消費者而言則需要進行旅游項目的文化宣傳、科普、教育,通過視覺的塑造與文化的科普,站在市場和普通消費者的角度、從藝術設計學視覺傳達設計專業(yè)的學科特點出發(fā)加強大眾消費者對于“官渡粑粑”的印象�！肮俣婶昔巍北旧砭哂泻芨叩奈幕瘍r值和商業(yè)價值,本論文中關于“官渡粑粑”的相關資料都是經(jīng)過嚴格的資料收集以及現(xiàn)場采訪、拍攝、錄音等,具有客觀性以及歷史價值�！肮俣婶昔巍弊鳛榉俏镔|(zhì)文化遺產(chǎn)項目它具有濃厚的地域民族特色,深受昆明本地居民以及外來旅游者的喜愛,通過一代又一代人的傳承、經(jīng)營至今,它所取得的歷史、經(jīng)濟、文化價值是無法估量的。“官渡粑粑”也是官渡古鎮(zhèn)歷史發(fā)展的見證,也是官渡古鎮(zhèn)居民的物質(zhì)以及精神生活的重要組成部分,因此我們要不斷地把“官渡粑粑”開發(fā)好,利用好,保護好,讓它在新世紀里更好地發(fā)揮社會效益和經(jīng)濟效益。
[Abstract]:The study of "Guandu Baba" is to protect, inherit and carry forward the intangible cultural heritage. "Guandu Baba" is one of the historical and cultural deposits of the ancient town of Guandu. At the same time, it combines folk culture with tourism culture. The study of "Guandu Baba" is also a study on the history and culture of Guandu ancient town, and also on the development and improvement of Guandu ancient town culture in the new period. The study of Guandu Pupa is helpful to promote the economic development of Guandu Ancient Town and the development of characteristic tourism in Kunming. As one of the excellent tourist projects in Guandu Ancient Town, "Guandu Puba" requires rigorous visual image shaping of the brand and a systematic and scientific way of cultural transmission. For the mass consumers, it is necessary to carry out cultural propaganda, science popularization, and education in tourism projects. Through the creation of vision and the popularization of culture, from the point of view of market and ordinary consumers, this paper strengthens the impression of "Guan du Baba" from the specialty of visual communication and design of art and design. Guandu Baba has a high cultural value and commercial value. In this paper, the related materials of Guandu Pupa are collected strictly and recorded on the spot, which is objective and of historical value. As an intangible cultural heritage project, "Guandu Puba" has strong regional and ethnic characteristics, and is deeply loved by local residents and foreign tourists in Kunming. Through generations of inheritance and operation, it has made history and economy. Cultural values are incalculable. "Guandu Baba" is also a witness of the historical development of Guandu Ancient Town and an important part of the material and spiritual life of the residents of Guandu Ancient Town. Therefore, we must constantly develop, make good use of, and protect Guandu Baba. Let it in the new century better play social and economic benefits.
【學位授予單位】：云南藝術學院
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：J524

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本文編號：1965323