本文選題：新媒體 + 海報(bào)設(shè)計(jì)　； 參考：《沈陽(yáng)師范大學(xué)》2017年碩士論文

【摘要】：如今的新媒體時(shí)代是一個(gè)思潮涌流、科技發(fā)展的時(shí)代,隨著新時(shí)代下科學(xué)技術(shù)日新月異的創(chuàng)新與發(fā)展,人們生活的方式與要求也隨之產(chǎn)生了翻天覆地的變化,我們以往通過電視、廣播、雜志、報(bào)紙等傳統(tǒng)渠道獲得信息,現(xiàn)在則可以利用以移動(dòng)終端為主導(dǎo)的各種新媒介隨時(shí)隨地的接收到來(lái)自四面八方的海量信息。海報(bào)作為被大眾廣泛接受的大眾化傳播方式,以傳遞信息為最終目的。優(yōu)秀的海報(bào)設(shè)計(jì)作品不僅可以向大眾宣傳預(yù)設(shè)的信息,還可以令其獲得美的享受與藝術(shù)的熏陶。而現(xiàn)如今面對(duì)海量信息的涌入,人們幾乎沒有時(shí)間來(lái)仔細(xì)揣摩和欣賞設(shè)計(jì)作品。表現(xiàn)形式傳統(tǒng)而單一的海報(bào)漸漸被弱化,轉(zhuǎn)而以新媒體技術(shù)為代表、以信息傳媒方式為基礎(chǔ)、以大眾心理感官為依據(jù)的,逐漸向多維交互式設(shè)計(jì)方向發(fā)展的海報(bào)設(shè)計(jì)作品更容易被大眾所接納和喜愛。基于此,我們有必要對(duì)新媒體時(shí)代下的海報(bào)設(shè)計(jì)表現(xiàn)進(jìn)行創(chuàng)新性研究,以對(duì)我們未來(lái)的海報(bào)設(shè)計(jì)的創(chuàng)作有更加獨(dú)特的啟迪和認(rèn)識(shí)。本文以新媒體特征為出發(fā)點(diǎn),對(duì)新媒體的概念、發(fā)展過程和地位影響進(jìn)行分析和闡述,總結(jié)出新媒體的顯著特點(diǎn),并對(duì)海報(bào)設(shè)計(jì)的概念以及國(guó)內(nèi)外海報(bào)設(shè)計(jì)的發(fā)展現(xiàn)狀進(jìn)行探索和研究,指出當(dāng)代海報(bào)設(shè)計(jì)所面臨的危機(jī)并進(jìn)行反思,概括分析了目前海報(bào)設(shè)計(jì)的創(chuàng)新表現(xiàn)形式。數(shù)字化信息的新媒體時(shí)代不僅帶來(lái)了設(shè)計(jì)思維、設(shè)計(jì)方式和設(shè)計(jì)工具的改變,同時(shí)也造就了設(shè)計(jì)對(duì)象的新變革。新媒體技術(shù)終端的不斷持續(xù)發(fā)展,使得海報(bào)設(shè)計(jì)的應(yīng)用范圍也大大擴(kuò)寬了。本文通過多方面具有代表性的案例分析對(duì)海報(bào)設(shè)計(jì)作品的創(chuàng)新表現(xiàn)思維進(jìn)行探究,總括出新媒體時(shí)代下海報(bào)設(shè)計(jì)在實(shí)際應(yīng)用中別具一格展示形式的方法和途徑,啟發(fā)創(chuàng)意性思維,打破傳統(tǒng)展示形方法,擴(kuò)展現(xiàn)如今海報(bào)設(shè)計(jì)的探究空間,使得其表現(xiàn)形式和創(chuàng)意思維上有新的突破,讓海報(bào)設(shè)計(jì)以更加適合現(xiàn)代生活方式的表現(xiàn)形式呈獻(xiàn)給大眾。
[Abstract]:Today's new media age is an era of ideological trends. With the rapid innovation and development of science and technology in the new era, the way and requirements of people's lives have also changed dramatically. We used to get information through traditional channels, such as TV, radio, magazines, newspapers and so on. Now we can receive a lot of information from all over the world through a variety of new media dominated by mobile terminals. Poster is widely accepted by the public as a popular means of communication, with the ultimate purpose of transmitting information. Excellent poster design can not only propagate the preset information to the public, but also make it enjoy beauty and edify art. Now, faced with the influx of information, people have little time to carefully study and appreciate design works. The traditional and single poster of the form of expression is gradually weakened, which is represented by the new media technology, based on the way of information media, and based on the psychological senses of the masses. Poster design, which gradually develops towards multi-dimensional interactive design, is more easily accepted and loved by the public. Based on this, it is necessary for us to carry on the innovative research on the poster design performance under the new media age, so as to have more unique enlightenment and understanding to our future poster design creation. Based on the characteristics of new media, this paper analyzes and expounds the concept, development process and status of new media, and summarizes the remarkable characteristics of new media. The concept of poster design and the present situation of poster design at home and abroad are explored and studied. The crisis of contemporary poster design is pointed out and the reflection is made. The innovative forms of poster design are summarized and analyzed. The new media age of digital information has not only brought about the change of design thinking, design method and design tools, but also brought about a new change of design object. With the continuous development of new media technology terminal, the application scope of poster design has been greatly broadened. This paper probes into the creative expression thinking of poster design works through the analysis of representative cases in many aspects, and summarizes the methods and approaches of poster design in the practical application in the new media era. Enlighten creative thinking, break the traditional display method, expand the exploration space of poster design nowadays, and make a new breakthrough in the form of expression and creative thinking. The poster design is presented to the public in a more modern way of life.
【學(xué)位授予單位】：沈陽(yáng)師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：J524.3

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