本文關(guān)鍵詞： 導(dǎo)視系統(tǒng) 鳳凰古城 文化軟實(shí)力 人性化設(shè)計(jì) 符號應(yīng)用　出處：《安徽工程大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：在中國經(jīng)濟(jì)不斷增長的大背景下,國民的消費(fèi)能力也穩(wěn)步提高,旅游逐漸在人們的生活中占據(jù)了越來越大的比重。每當(dāng)假期來臨之即,中國的許多景區(qū)都人滿為患。旅游逐漸成了全民性的生活休閑活動。隨著人們消費(fèi)水平的提升,旅游人數(shù)也逐漸增加,這種情況無形中為中國各類旅游景區(qū)增添了壓力。同時,各大景區(qū)也面臨著非常嚴(yán)峻的競爭問題,若要在這個環(huán)境中生存下去,唯一的辦法就是要增強(qiáng)競爭力。在這個過程中,人文歷史以及環(huán)境資源都屬于旅游景區(qū)的硬實(shí)力,各個景區(qū)的硬實(shí)力并不具有很大的差異性,為了獲得競爭力,"軟實(shí)力"的存在就變得尤為重要了。對于體驗(yàn)者來說,旅游地的軟實(shí)力可以很容易地影響到其滿意程度。同樣,這也是游客在旅游過程中的主要驗(yàn)證標(biāo)準(zhǔn)。在對古城導(dǎo)視系統(tǒng)進(jìn)行研究和設(shè)計(jì)之后,就能夠在很大程度上提升鳳凰古城的旅游軟實(shí)力。不僅如此,這種導(dǎo)向系統(tǒng)同樣能夠提升旅游區(qū)的服務(wù)水平和質(zhì)量。在信息化的時代背景下,生活中的信息資訊通常會使我們陷入迷茫。同理,導(dǎo)視系統(tǒng)中存在的信息也非常繁多而復(fù)雜,如果要引導(dǎo)受眾順利地接受導(dǎo)視信息,則需要有計(jì)劃地策劃和設(shè)計(jì)導(dǎo)視系統(tǒng)中的信息。首先要突出重點(diǎn),分清主次。不可選擇忽視,自然也不可過分強(qiáng)調(diào)。未來導(dǎo)視系統(tǒng)的形成并不是一個簡單的任務(wù),它的多元化和復(fù)雜性會增加相關(guān)的難度,在構(gòu)成導(dǎo)視系統(tǒng)的過程中需要考慮的因素不僅包括表達(dá)內(nèi)容,同時也囊括了實(shí)際空間的環(huán)境。在鳳凰古城的導(dǎo)視設(shè)計(jì)中,無論從最初的規(guī)劃還是到最后的制作,整個過程都遵循著整個古城的文化和意境。另外設(shè)計(jì)空間隨著現(xiàn)代化技術(shù)的變化出現(xiàn)了新的進(jìn)展,常規(guī)材料的使用已經(jīng)不能滿足更多設(shè)計(jì)理念的實(shí)現(xiàn)。在這樣的情況下,設(shè)計(jì)系統(tǒng)構(gòu)成的形式會向著更加豐富的前景邁進(jìn),由此可見,未來的導(dǎo)視系統(tǒng)一定具有非常多元化的特點(diǎn),能夠更加的環(huán)保甚至與高科技結(jié)合,以此來滿足信息導(dǎo)向并服務(wù)大眾,更多更加智能和人性化的導(dǎo)視系統(tǒng)也是可以預(yù)見的。
[Abstract]:Under the background of the continuous growth of Chinese economy, the consumption power of the people has also been steadily improved, and tourism has gradually occupied an increasing proportion in people's lives. Many scenic spots in China are overcrowded. Tourism has gradually become the life and leisure activities of the whole people. With the improvement of people's consumption level, the number of tourists is gradually increasing. This situation virtually adds pressure to all kinds of scenic spots in China. At the same time, the major scenic spots are also faced with very severe competition problems, if they want to survive in this environment. The only way is to enhance competitiveness. In this process, human history and environmental resources belong to the hard strength of tourist attractions, the hard power of each scenic area is not very different, in order to obtain competitiveness. The existence of "soft power" has become particularly important. For visitors, the soft power of tourist destinations can easily affect their satisfaction. This is also the main verification standard of tourists in the process of tourism. After the study and design of the ancient city guidance system, it can greatly enhance the soft power of tourism in Phoenix ancient city. Not only that. This guidance system can also improve the service level and quality of tourist areas. In the context of the information age, the information in life usually makes us into confusion. The information in the guided vision system is also very numerous and complex. If we want to guide the audience to receive the guide information smoothly, we need to plan and design the information in the guidance system in a planned way. First of all, we should focus on the key points. The formation of guiding system in the future is not a simple task, its diversity and complexity will increase the related difficulty. The factors that need to be considered in the process of constructing the guide system include not only the expression content, but also the environment of the actual space. In the guide design of Phoenix ancient city, whether from the initial planning to the final production. The whole process follows the culture and artistic conception of the whole ancient city. In addition, the design space has made new progress with the change of modern technology. The use of conventional materials has not been able to meet more design concepts. In this case, the form of the design system will move towards a richer prospect, so it can be seen. The future guide system must have a very diverse characteristics, can be more environmental protection or even with high-tech combination, to meet the information guidance and service to the public. More intelligent and humanized guidance systems can also be foreseen.
【學(xué)位授予單位】：安徽工程大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：J524;F592.7

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