本文關(guān)鍵詞： 鄉(xiāng)鎮(zhèn)文化 農(nóng)業(yè)文化 產(chǎn)業(yè)創(chuàng)新 視覺形象設(shè)計 文化創(chuàng)新　出處：《安徽工程大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：自國家提出發(fā)展"特色小鎮(zhèn)"以來,一時間,各鄉(xiāng)鎮(zhèn)爭先恐后地走向建設(shè)"特色小鎮(zhèn)"的步伐,許多鄉(xiāng)鎮(zhèn)改變傳統(tǒng)的工、農(nóng)產(chǎn)業(yè)結(jié)構(gòu),大力發(fā)展創(chuàng)新產(chǎn)業(yè),從而打著產(chǎn)業(yè)更新"旗號"尋求發(fā)展的鄉(xiāng)鎮(zhèn)日益增多,但一些鄉(xiāng)鎮(zhèn)忽視了 "特色"二字,不發(fā)掘地方特色文化,一味地模仿、抄襲,導(dǎo)致目前鄉(xiāng)鎮(zhèn)建設(shè)"千鎮(zhèn)一面"、同質(zhì)競爭,而這些鄉(xiāng)鎮(zhèn)實際上缺乏核心文化,產(chǎn)業(yè)沒有活力,也缺少市場競爭力。面對目前國內(nèi)這種現(xiàn)狀,我們必須了解,"特色小鎮(zhèn)"需要擁有文化特色和明確的產(chǎn)業(yè)定位,做到地方特色文化與經(jīng)濟建設(shè)融合,這樣才能實現(xiàn)鄉(xiāng)鎮(zhèn)產(chǎn)業(yè)的可持續(xù)發(fā)展。如今,鄉(xiāng)鎮(zhèn)現(xiàn)代化建設(shè)不能僅僅依靠基礎(chǔ)設(shè)施建設(shè),文化帶動產(chǎn)業(yè)的發(fā)展才是關(guān)鍵。此外,我國視覺形象設(shè)計起步較晚,目前,對鄉(xiāng)鎮(zhèn)地區(qū)的視覺形象設(shè)計更是微乎其微。城市相較于鄉(xiāng)鎮(zhèn)的視覺形象設(shè)計起步稍早,我國已經(jīng)有許多城市塑造了成功的視覺形象,如:香港、大連、重慶等,這些城市還擁有良好的現(xiàn)代文化資源、基礎(chǔ)設(shè)施建設(shè),擁有出色的市場競爭力。相比于城市,鄉(xiāng)鎮(zhèn)的優(yōu)勢在于擁有優(yōu)秀自然資源、豐富民俗文化,所以更需要通過視覺形象設(shè)計將其推廣,從而在激烈的產(chǎn)業(yè)競爭中站穩(wěn)腳跟。本文主要采取從理論到實踐的論述方式,首先嘗試性分析了鄉(xiāng)鎮(zhèn)文化的概念,論述中國鄉(xiāng)鎮(zhèn)文化的形成與發(fā)展是源于中國農(nóng)業(yè)文明與傳統(tǒng)文化。立足于現(xiàn)代設(shè)計理論,針對視覺形象與鄉(xiāng)鎮(zhèn)文化的融合,并結(jié)合國內(nèi)外成熟的視覺形象設(shè)計案例,對鄉(xiāng)鎮(zhèn)文化現(xiàn)代化改造的作用與方法進行探索分析,并著重探究了視覺形象推動鄉(xiāng)鎮(zhèn)文化發(fā)展的可行性。課題以安徽省蕪湖縣陶辛鎮(zhèn)為視覺形象設(shè)計研究對象,將陶辛鎮(zhèn)政府對陶辛鎮(zhèn)未來產(chǎn)業(yè)發(fā)展規(guī)劃方向作為設(shè)計目標,深入挖掘了陶辛鎮(zhèn)的自然資源與文化資源,并挖掘其文化特征,利用視覺形象設(shè)計的方法融入其中,打造專屬于陶辛鎮(zhèn)的視覺符號和圖案,以此來提升陶辛鎮(zhèn)整體視覺形象。此外,筆者以陶辛鎮(zhèn)視覺形象為基礎(chǔ),利用視覺形象與當(dāng)?shù)禺a(chǎn)品相結(jié)合,創(chuàng)造具有典型陶辛鎮(zhèn)地方文化特色的新產(chǎn)品,力圖通過視覺形象設(shè)計打造陶辛鎮(zhèn)新的產(chǎn)業(yè)。
[Abstract]:Since the state put forward the development of "characteristic town", for a time, every township has rushed to the pace of building "characteristic town". Many villages and towns have changed the traditional industrial, agricultural and industrial structure and vigorously developed innovative industries. As a result, the number of towns and townships seeking development under the banner of "industrial renewal" is increasing, but some villages and towns ignore the word "characteristic", do not excavate local characteristic culture, blindly imitate and copy. This has led to the construction of "one side of a thousand towns" and homogenous competition in villages and towns at present, but these villages and towns actually lack the core culture, the industry has no vitality, and the market competitiveness. In the face of the present domestic situation, we must understand. "characteristic town" needs to have the cultural characteristic and the clear industry localization, achieves the local characteristic culture and the economic construction fusion, in this way can realize the township industry sustainable development. The construction of township modernization can not only rely on infrastructure construction, culture driven the development of industry is the key. In addition, the visual image design of our country started late, at present. Compared with the visual image design of towns and townships, many cities in China have created successful visual images, such as Hong Kong, Dalian, Chongqing and so on. These cities also have good modern cultural resources, infrastructure construction, excellent market competitiveness. Compared with the city, township advantages lie in excellent natural resources, rich folk culture. So it is more necessary to promote it through visual image design, so as to stand firm in the fierce industrial competition. This paper mainly takes the discussion from theory to practice, first try to analyze the concept of township culture. This paper discusses that the formation and development of Chinese township culture originates from Chinese agricultural civilization and traditional culture, based on modern design theory, aiming at the fusion of visual image and township culture. Combined with domestic and foreign mature cases of visual image design, the role and methods of the modernization of township culture are explored and analyzed. And focused on the visual image to promote the development of township culture feasibility. Taking the future industrial development planning direction of Tao Xin Town as the design goal, this paper deeply excavates the natural resources and cultural resources of Tao Xin Town, and excavates its cultural characteristics. In order to improve the overall visual image of Tao Xin Town, the author uses the method of visual image design to blend in and create the visual symbols and patterns that belong to Tao Xin Town. In addition, the author takes the visual image of Tao Xin Town as the foundation. With the combination of visual image and local products, a new product with typical local cultural characteristics of Tao Xin Town is created, and a new industry of Tao Xin Town is created through visual image design.
【學(xué)位授予單位】：安徽工程大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：J524

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本文編號：1466014