本文關(guān)鍵詞：運(yùn)漕古鎮(zhèn)標(biāo)識(shí)導(dǎo)向系統(tǒng)設(shè)計(jì)與應(yīng)用研究　出處：《安徽工程大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 運(yùn)漕古鎮(zhèn) 標(biāo)識(shí)導(dǎo)向 旅游景區(qū) 系統(tǒng) 設(shè)計(jì)

【摘要】：古鎮(zhèn)景區(qū)作為我國(guó)旅游業(yè)發(fā)展的新方向,具有豐富的歷史文化資源和較高的旅游價(jià)值,一些有著古鎮(zhèn)資源的地區(qū)早已把發(fā)展當(dāng)?shù)芈糜螛I(yè)作為經(jīng)濟(jì)目標(biāo),不僅可以為當(dāng)?shù)貏?chuàng)造出可觀的經(jīng)濟(jì)效益,同時(shí)也拉動(dòng)了該地區(qū)就業(yè)、交通、建造業(yè)的發(fā)展。如何提升古鎮(zhèn)旅游業(yè)的整體形象,實(shí)現(xiàn)經(jīng)濟(jì)社會(huì)與環(huán)境效益的和諧統(tǒng)一,都是現(xiàn)階段發(fā)展旅游經(jīng)濟(jì)需要思考的問題。標(biāo)識(shí)導(dǎo)向系統(tǒng)作為古鎮(zhèn)旅游景區(qū)的重要組成部分它的設(shè)計(jì)是否優(yōu)質(zhì)這與景區(qū)的綜合實(shí)力和等級(jí)高低有著必然的聯(lián)系,在旅游業(yè)競(jìng)爭(zhēng)激烈的環(huán)境下,除了要求標(biāo)識(shí)導(dǎo)向具有更強(qiáng)的實(shí)用性之外,還需要在設(shè)計(jì)中展現(xiàn)出當(dāng)?shù)氐牡赜蛭幕蛢?nèi)涵,并且能夠符合現(xiàn)代公眾環(huán)境中精神文明和審美要求的人文標(biāo)準(zhǔn)。古鎮(zhèn)標(biāo)識(shí)導(dǎo)向系統(tǒng)體現(xiàn)的是景區(qū)文化的精髓與內(nèi)涵,它的任務(wù)和使命是為游客帶來便捷優(yōu)質(zhì)的服務(wù)以及更好的詮釋古鎮(zhèn)的歷史記憶,游客可以通過標(biāo)識(shí)導(dǎo)向接收和了解景區(qū)內(nèi)的相關(guān)信息,從而得到相應(yīng)的的需求引導(dǎo)。標(biāo)識(shí)導(dǎo)向系統(tǒng)最初起源于比較單一的文字標(biāo)識(shí),而后演變成為將環(huán)境設(shè)計(jì)、平面設(shè)計(jì)以及旅游管理融合在一起的學(xué)科,涵蓋各個(gè)知識(shí)面和專業(yè)交叉性,經(jīng)過時(shí)代的發(fā)展與需求的變化,它已經(jīng)從平面設(shè)計(jì)發(fā)展成為一個(gè)獨(dú)立的領(lǐng)域。古鎮(zhèn)景區(qū)的大環(huán)境是由自然生態(tài)和人文景觀構(gòu)成的,但景區(qū)內(nèi)的標(biāo)識(shí)導(dǎo)向系統(tǒng)可以憑借其獨(dú)具特色的引導(dǎo)功能,對(duì)完善古鎮(zhèn)環(huán)境的構(gòu)建起到至關(guān)重要的作用。隨著古鎮(zhèn)旅游業(yè)的發(fā)展,使得古鎮(zhèn)生態(tài)環(huán)境發(fā)生變化、道路結(jié)構(gòu)復(fù)雜化以及游客數(shù)量增加而造成的交通壓力等問題,結(jié)合這些情況,古鎮(zhèn)標(biāo)識(shí)導(dǎo)向系統(tǒng)需要緊跟社會(huì)發(fā)展的腳步,為構(gòu)建更加引人入勝的古鎮(zhèn)旅游環(huán)境而不斷完善,即使是來自不同國(guó)家或不同文化層次的游客,都能夠準(zhǔn)確高效的對(duì)環(huán)境和路線進(jìn)行探詢與解析,打造出更加人性化、現(xiàn)代化和國(guó)際化的古鎮(zhèn)旅游景區(qū)。本篇論文總計(jì)四個(gè)章節(jié),首先從標(biāo)識(shí)導(dǎo)向的概念、運(yùn)漕古鎮(zhèn)的基本概述和運(yùn)漕傳統(tǒng)文化開始談起,詳細(xì)闡述了運(yùn)漕古鎮(zhèn)整體標(biāo)識(shí)導(dǎo)向系統(tǒng)的設(shè)計(jì)構(gòu)成要素及特點(diǎn)。通過對(duì)古鎮(zhèn)的實(shí)地走訪和問卷調(diào)查所得出的結(jié)果進(jìn)行了深入的研究分析,總結(jié)出運(yùn)漕古鎮(zhèn)傳統(tǒng)文化特色視覺造型元素、設(shè)計(jì)理論原則和相應(yīng)的表現(xiàn)方法,創(chuàng)造更具有特色的古鎮(zhèn)標(biāo)識(shí)導(dǎo)向系統(tǒng),最終達(dá)到了對(duì)運(yùn)漕古鎮(zhèn)標(biāo)識(shí)導(dǎo)向系統(tǒng)應(yīng)用性研究的目的,并結(jié)合研究結(jié)果和設(shè)計(jì)思路對(duì)古鎮(zhèn)標(biāo)識(shí)導(dǎo)向進(jìn)行系統(tǒng)性的實(shí)踐嘗試。
[Abstract]:The ancient town scenic area as a new direction for the development of China's tourism industry, tourism value has a rich historical and cultural resources and higher, some regions have the resources of ancient towns in the local tourism development as an economic goal, not only can create considerable economic benefits to the local, but also stimulating the development of the region, transportation, employment the construction industry. How to improve the overall image of the tourism industry in the ancient town and realize the harmonious unification of the economic and social and environmental benefits are all the problems that need to be thought about at the present stage to develop the tourism economy. Signage system as an important part of the tourism scenic town of its design is the quality and the scenic area's comprehensive strength and level are inevitable in the tourism industry, the competitive environment, in addition to the practical requirements of signage is more, also need to show the connotation of regional culture and local design and, to meet the spiritual and aesthetic requirements in the environment of modern public humanities standard. Embodies the sign guidance system is the essence and connotation of cultural attractions, its task and mission is to bring convenient quality services and better interpretation of the ancient historical memory for tourists, visitors can sign for receiving and understanding of the relevant information in the area, so as to obtain the corresponding demand guide. Signage system originated in the single text logo, and then evolved into the environment design, graphic design and tourism management together on the subject, covering all the knowledge and professional cross, through the development and change of the times demand, it has become an independent field from the plane design and development. The environment of ancient town is composed of natural and cultural landscapes, but the identification guidance system in scenic spots can play a crucial role in improving the environment of ancient towns by virtue of its unique guiding function. With the development of tourism, the town ecological environment change, the number of road structure complex and tourists due to increasing traffic pressure and other issues, combined with the situation, the town of signage system needs to keep up with the pace of social development, to build a more fascinating environment of ancient town tourism and continuous improvement, even if it is different countries or different cultural level of the tourists, are able to accurately and efficiently explore and Analysis on the environment and route, create a scenic tourist town more humane, modernization and internationalization. There are four chapters in this paper. First, starting from the concept of identification, the basic overview of Yun Cao ancient town and the traditional culture of Yun Cao, the design elements and characteristics of the overall logo guidance system in Yun Cao ancient town are elaborated in detail. Through in-depth research and analysis of the ancient town of field investigation and questionnaire survey results obtained from the summary shipment Cao ancient traditional culture characters of visual design elements and design principles and corresponding methods to create town signage system has more characteristics, and ultimately achieve the Yuncao town signage system application research the purpose of combining the practice of the ancient town of signage system research results and design ideas to try.
【學(xué)位授予單位】：安徽工程大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：J524

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本文編號(hào)：1344632