本文選題：官方輿論場 + 民間輿論場　； 參考：《鄭州大學(xué)》2017年碩士論文

【摘要】：隨著網(wǎng)絡(luò)的發(fā)展,以微博、微信、網(wǎng)絡(luò)直播平臺(tái)為代表的社群傳播快速發(fā)展,打破了傳統(tǒng)媒體壟斷化的傳播態(tài)勢,傳統(tǒng)媒體的權(quán)威性受到挑戰(zhàn)。民眾通過網(wǎng)絡(luò)渠道獲取信息,社群傳播成為民意的集中地,并在各種網(wǎng)絡(luò)事件的發(fā)酵中逐漸形成了民間輿論場。以官方媒體為代表的輿論場和民間輿論場之間的傳播差異,造成了兩個(gè)輿論場之間的沖突,并由此帶來系列負(fù)面影響�；鈨蓚�(gè)輿論場的沖突,促進(jìn)兩個(gè)輿論場的共識(shí)重建是本論文要研究的核心問題。本文探討了網(wǎng)絡(luò)社群傳播下兩個(gè)輿論場的傳播特征及其差異:官方輿論場的信息傳播具有權(quán)威性,但傳播速度滯后、傳播呆板化;民間輿論場則傳播速度較快,但傳播主體復(fù)雜化、網(wǎng)絡(luò)群集效應(yīng)明顯。兩個(gè)輿論場出現(xiàn)沖突的主要原因在于輿論場之間傳播差異導(dǎo)致的溝通不暢、官方輿論場的公信力不足和民間輿論場的非理性化。文章采用文本分析法、個(gè)案研究法、內(nèi)容分析法,探討了兩個(gè)輿論場之間沖突的表現(xiàn),以及尋求共識(shí)的過程。在央視“東莞黃流”引發(fā)的爭議案例中,我們可以看出兩個(gè)輿論場的存在的沖突依然存在,而沖突的原因也可以從中探析;從“北京7.21暴雨”事件中我們看出,兩個(gè)輿論場正在進(jìn)行積極的共識(shí)重建;從近幾年的一些案例中我們可以探析到兩個(gè)輿論場的共識(shí)度增強(qiáng)的趨勢逐漸明顯。研究表明,兩個(gè)輿論場通過努力是可以實(shí)現(xiàn)沖突化解,從而促進(jìn)共識(shí)重建。這要求:在網(wǎng)絡(luò)社群傳播之下:官方輿論場要提高公信力,做到及時(shí)和公開發(fā)布信息,傳播真實(shí)信息,創(chuàng)新傳播途徑,加強(qiáng)與意見領(lǐng)袖的有效溝通;民間輿論場要進(jìn)行輿論場的理性把關(guān),加強(qiáng)民眾的媒介素養(yǎng),進(jìn)行輿論場的適當(dāng)管理;最終通過官方輿論場的放低姿態(tài),民間輿論場的放平心態(tài),利用網(wǎng)絡(luò)社群共同進(jìn)行議程設(shè)置,促進(jìn)兩個(gè)輿論場共識(shí)的重建。
[Abstract]:With the development of network, community communication, represented by Weibo, WeChat and webcast, has developed rapidly, breaking the monopoly of traditional media and challenging the authority of traditional media. People get information through network channels, community communication becomes the concentration of public opinion, and in the ferment of various network events, the public opinion field is gradually formed. The communication difference between the public opinion field represented by the official media and the public opinion field causes the conflict between the two public opinion fields and brings a series of negative effects. Resolving the conflict between the two public opinion fields and promoting the consensus reconstruction of the two public opinion fields are the core issues to be studied in this paper. This paper discusses the communication characteristics and differences of the two public opinion fields under the network community communication: the information dissemination of the official public opinion field is authoritative, but the propagation speed lags behind, and the dissemination is rigid, while the folk public opinion field spreads quickly. But the communication main body is complicated, the network cluster effect is obvious. The main reasons for the conflict between the two public opinion fields are the poor communication caused by the spread difference between the public opinion fields, the lack of credibility of the official public opinion field and the irrationality of the public opinion field. The text analysis, case study and content analysis are used to discuss the conflict between the two public opinion fields and the process of seeking consensus. In the case of the controversy caused by CCTV's "Dongguan Yellow Stream," we can see that the conflict between the two public opinion fields still exists, and the causes of the conflict can also be analyzed. From the "Beijing July 21 rainstorm" incident, we can see that, Two public opinion fields are carrying on the positive consensus reconstruction, and from some cases in recent years, we can analyze the trend that the consensus degree of the two public opinion fields increases gradually. The research shows that the two public opinion fields can resolve the conflict through efforts, thus promoting the reconstruction of consensus. This request: under the network community dissemination: the official public opinion field must enhance the public credibility, achieves timely and public release information, disseminates the true information, innovates the dissemination way, strengthens the effective communication with the opinion leader; The public opinion field should carry out rational gateways of the public opinion field, strengthen the people's media literacy, and carry out the proper management of the public opinion field; finally, through the low posture of the official public opinion field, the public opinion field should be levelled out. Make use of the network community to set the agenda together to promote the reconstruction of the consensus of the two public opinion fields.
【學(xué)位授予單位】：鄭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G206

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本文編號(hào)：1920500