本文選題：品牌建設 + 國際化醫(yī)院�。� 參考：《西南交通大學》2017年碩士論文

【摘要】：當今信息時代品牌是企業(yè)的核心競爭力,如何建設好一個品牌成為了企業(yè)中重要也是最核心的問題。質(zhì)量是企業(yè)的生命線,品牌是企業(yè)的精髓,要提高質(zhì)量,必須建立健全企業(yè)質(zhì)量管理體系。通過全面質(zhì)量管理工具QCC等的手法,可以全面提升醫(yī)療質(zhì)量管理,達到醫(yī)療質(zhì)量管理的最高國際標準美國JCI認證,和醫(yī)療服務最高標準德國TUV認證,從而打造國際化高端醫(yī)院品牌。醫(yī)院品牌必須建立在高質(zhì)量的基礎之上,《美國醫(yī)療機構評審國際聯(lián)合委員會醫(yī)院評審標準》,即JCI標準,代表了目前國際上醫(yī)院管理及醫(yī)療服務的最高水準,其核心目標是醫(yī)療質(zhì)量的持續(xù)改進和患者安全的保證。JCI的核心理念是"以患者為中心",重點是對醫(yī)院的制度建設、醫(yī)療流程、質(zhì)量的持續(xù)改進,而JCI的核心價值觀是不斷提升醫(yī)療質(zhì)量、降低醫(yī)療風險、保證患者安全。TUV是德語"技術監(jiān)督協(xié)會"的縮寫,TUV國際服務認證以嚴謹著稱,要求受審單位自授證后的每兩年要接受德國萊茵公司的持續(xù)評審,且一年的要求會高于一年,若不通過將會撤銷認證。如何使醫(yī)療得到持續(xù)改善和提升,達到這些國際標準,目前存在的主要問題是:沒有有效改善和持續(xù)提升醫(yī)療質(zhì)量的工具,且醫(yī)療質(zhì)量改進后沒有檢驗的措施。QCC作為改善及持續(xù)提升醫(yī)療服務質(zhì)量的有效方法,已經(jīng)在醫(yī)療行業(yè)得到廣泛的應用。本文闡述如何采用QCC的質(zhì)量改進工具,可以將JCI和TUV標準完美地貫徹到醫(yī)院的質(zhì)量管理中,并且讓醫(yī)療質(zhì)量監(jiān)督和改善有章可循。QCC(Quality Control Circles)是品質(zhì)管理圈,又叫質(zhì)量控制圈,是全面質(zhì)量管理的一個環(huán)節(jié),是同一工作現(xiàn)場的工作性質(zhì)相同的人員自發(fā)的進行管理的活動時組成的小組,通過成立品管圈活動小組,運用QCC應用手法(常見的QC新舊七手法)魚骨圖、柏拉圖等進行原因分析,運用戴明環(huán)PDCA循環(huán)工具制定針對性的整改措施改善工作質(zhì)量如此循環(huán)達到持續(xù)改善的目的。本文選取ANGEL醫(yī)院作為品牌研究對象,從醫(yī)院的品牌管理及工作質(zhì)量的持續(xù)改進等方面進行比較全面的探討,闡述如何采用QCC方法作為質(zhì)量改善工具,實現(xiàn)醫(yī)療質(zhì)量最高國際標準JCI和TUV雙達標,達成患者安全、患者舒適的目的,最終鑄造出了國際高端醫(yī)院的品牌。本文的研究成果對其他的醫(yī)院也有很好的參考價值,以美國JCI認證和德國TUV認證為標準,采用QCC品管圈采用PDCA質(zhì)量改進辦法,對國際高端醫(yī)院的品牌建設和質(zhì)量管理提供多角度的考核和參考。
[Abstract]:Nowadays, brand is the core competitiveness of enterprises in the information age. How to build a brand well has become an important and most important problem in enterprises. Quality is the lifeline of enterprise, brand is the essence of enterprise, in order to improve quality, it is necessary to establish and perfect enterprise quality management system. Through the means of QCC and so on, we can comprehensively improve medical quality management, achieve the highest international standard of medical quality management, JCI certification in the United States, and TUV certification in Germany, the highest standard of medical service. In order to create an international brand of high-end hospitals. The hospital brand must be built on the basis of high quality. The JCI standard, represents the highest standard of hospital management and medical service in the world. Its core goal is the continuous improvement of medical quality and the guarantee of patient safety. The core idea of JCI is "taking the patient as the center", with emphasis on the system construction, the medical process and the continuous improvement of the quality of the hospital. The core values of JCI are to continuously improve the quality of medical care, reduce medical risks, ensure patient safety. TUV is the abbreviation of the German-language "Technical Supervision Association" and the TUV international service certification is well known for its rigour. The unit is required to undergo a continuing review every two years after the grant of the certificate, and the requirement for one year will be higher than one year, and if not, the certification will be revoked. The main problem is that there are no effective tools to improve and continuously improve the quality of health care. As an effective method to improve and continuously improve the quality of medical service, QCC has been widely used in medical industry. This paper describes how to use the QCC quality improvement tools to perfect the implementation of JCI and TUV standards in hospital quality management, and to make medical quality supervision and improvement rule.QCC (quality Control circles) is a quality management circle, also called quality control circle. It is a link in total quality management. It is a group formed when the same work site has the same work quality and the same nature of the personnel spontaneously carrying out the management activities. Through the establishment of the quality control circle activity group, Using QCC (QC new and old seven techniques) fish bone map Plato and so on the reason analysis using the Daiminghuan PDCA cycle tool to formulate targeted corrective measures to improve the quality of work so as to achieve the purpose of continuous improvement. This article selects ANGEL hospital as the brand research object, from the hospital brand management and the work quality continuous improvement and so on aspect carries on the relatively comprehensive discussion, expounds how to adopt the QCC method as the quality improvement tool, To achieve the highest international standards of medical quality JCI and TUV, to achieve patient safety, patient comfort, and finally cast out the international high-end hospital brand. The research results of this paper also have good reference value for other hospitals. Taking the JCI certification of the United States and TUV certification of Germany as the standard, the quality improvement method of PDCA is adopted in the QCC quality control circle. To the international high-end hospital brand construction and quality management to provide a multi-angle assessment and reference.
【學位授予單位】：西南交通大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：R197.3

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本文編號：2111530