【摘要】：在過(guò)去人們談到環(huán)境保護(hù)時(shí),總覺(jué)得它和經(jīng)濟(jì)的發(fā)展是各走各路的,為了保持促進(jìn)經(jīng)濟(jì)的發(fā)展,人們首先會(huì)犧牲環(huán)境利益。隨著城市化進(jìn)程的加快,工業(yè)的發(fā)展帶來(lái)生態(tài)環(huán)境的嚴(yán)重惡化和資源短缺問(wèn)題時(shí),環(huán)境保護(hù)問(wèn)題受到了全世界各國(guó)的廣泛關(guān)注。黨和政府提出了要以環(huán)保促經(jīng)濟(jì)、以環(huán)保對(duì)危機(jī)的全新理念,大力的發(fā)展我國(guó)環(huán)保經(jīng)濟(jì),環(huán)保產(chǎn)業(yè)迎來(lái)了難得的發(fā)展機(jī)會(huì)。ZLH公司是一家面向全國(guó)提供解決水污染治理方案的高新環(huán)保企業(yè),在面對(duì)市場(chǎng)環(huán)境競(jìng)爭(zhēng)激烈的情況下,戰(zhàn)略已經(jīng)成為影響企業(yè)持續(xù)經(jīng)營(yíng)的一項(xiàng)重要因素。經(jīng)過(guò)十幾年的發(fā)展,ZLH公司目前面臨著企業(yè)管理、技術(shù)研發(fā)等問(wèn)題的困擾。如何在不斷出臺(tái)的政策措施中把握住發(fā)展機(jī)會(huì),并與自身的優(yōu)勢(shì)相結(jié)合,采取措施獲得污水治理行業(yè)的市場(chǎng)占有率,成為ZLH公司急需解決的問(wèn)題。本文將把ZLH公司作為例子,研究我國(guó)的環(huán)保產(chǎn)業(yè)在興起之后,企業(yè)是怎樣設(shè)計(jì)實(shí)用的發(fā)展戰(zhàn)略,重新找到市場(chǎng)定位。本文將會(huì)采取理論與實(shí)踐相結(jié)合,將戰(zhàn)略管理的相關(guān)理論與企業(yè)的具體發(fā)展情況相結(jié)合研究,對(duì)ZLH公司的以后持續(xù)發(fā)展提供有益的參考和啟示。
[Abstract]:In the past, when people talked about environmental protection, they always felt that it and the development of economy went their own way. In order to maintain and promote the development of economy, people would sacrifice the environmental benefits first. With the acceleration of urbanization, the serious deterioration of ecological environment and the shortage of resources caused by the development of industry, environmental protection has been widely concerned by countries all over the world. The Party and the government have put forward a new concept of promoting the economy by environmental protection and the crisis of environmental protection to vigorously develop the environmental protection economy in our country. The environmental protection industry has ushered in a rare opportunity for development. ZLH is a high-tech environmental protection enterprise that provides a solution to water pollution control in the whole country. In the face of fierce competition in the market environment, Strategy has become an important factor affecting the continuous operation of enterprises. With the development of more than ten years, ZLH is confronted with the problems of enterprise management, technology development and so on. How to grasp the development opportunity and combine with its own advantages and take measures to gain the market share of sewage treatment industry has become an urgent problem for ZLH Company. This paper will take ZLH Company as an example to study how to design a practical development strategy and find a new market position after the rise of environmental protection industry in China. This paper will adopt the combination of theory and practice, combine the relevant theories of strategic management with the specific development of enterprises, and provide a useful reference and inspiration for the sustainable development of ZLH Company in the future.
【學(xué)位授予單位】：江西財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：X324;F272

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 黃淵基;;生態(tài)文明背景下洞庭湖區(qū)生態(tài)經(jīng)濟(jì)發(fā)展戰(zhàn)略研究[J];經(jīng)濟(jì)地理;2016年10期

2 秦梅;;基于PEST模型的我國(guó)移動(dòng)體育直播應(yīng)用宏觀環(huán)境的分析[J];貴州體育科技;2016年03期

3 吳求生;李君;;我國(guó)環(huán)保產(chǎn)業(yè)發(fā)展現(xiàn)狀及對(duì)策研究[J];資源節(jié)約與環(huán)保;2016年02期

4 胡洪營(yíng);;整治城市黑臭水體的技術(shù)措施[J];城鄉(xiāng)建設(shè);2015年11期

5 劉士林;;“十三五”時(shí)期中國(guó)文化發(fā)展戰(zhàn)略研究[J];甘肅社會(huì)科學(xué);2015年05期

6 傅志寰;宋忠奎;陳小寰;李曉燕;;我國(guó)工業(yè)綠色發(fā)展戰(zhàn)略研究[J];中國(guó)工程科學(xué);2015年08期

7 張志華;余漢新;李顯軍;劉斌斌;田巖;;我國(guó)綠色食品產(chǎn)業(yè)發(fā)展戰(zhàn)略研究[J];中國(guó)農(nóng)業(yè)資源與區(qū)劃;2015年03期

8 王一帥;朱滿(mǎn)陽(yáng);楊帆;;基于PEST模型對(duì)河北省農(nóng)業(yè)宏觀環(huán)境現(xiàn)狀的分析[J];天津農(nóng)業(yè)科學(xué);2015年03期

9 韓興勇;杜賢琛;;PEST模型對(duì)比分析中美發(fā)展海洋產(chǎn)業(yè)的宏觀環(huán)境[J];中國(guó)農(nóng)學(xué)通報(bào);2014年20期

10 張志雄;;福建省外商投資環(huán)境SWOT分析[J];對(duì)外經(jīng)貿(mào);2013年07期

相關(guān)碩士學(xué)位論文 前4條

1 楊軍;中國(guó)移動(dòng)HN公司發(fā)展戰(zhàn)略研究[D];西安科技大學(xué);2014年

2 曾志國(guó);YT環(huán)保公司發(fā)展戰(zhàn)略研究[D];中南大學(xué);2013年

3 王永梅;A環(huán)保公司發(fā)展戰(zhàn)略研究[D];哈爾濱工程大學(xué);2012年

4 歐陽(yáng)至禹;長(zhǎng)沙市金旅環(huán)保公司發(fā)展戰(zhàn)略研究[D];湖南大學(xué);2012年

，

本文編號(hào)：2263582