本文關鍵詞： 綠色認知 綠色生產(chǎn)技術 采納意愿 采納行為 Logistic-ISM模型 湖北省　出處：《資源科學》2017年08期 　論文類型：期刊論文

【摘要】：在農(nóng)業(yè)資源環(huán)境不斷惡化的背景下,加快綠色技術的推廣與應用,對實現(xiàn)農(nóng)業(yè)綠色轉(zhuǎn)型、增強農(nóng)業(yè)可持續(xù)發(fā)展能力具有重要意義。本文基于湖北省武漢、隨州、天門三市的281個農(nóng)戶的實地調(diào)研數(shù)據(jù),利用Logistic-ISM模型分析了影響農(nóng)戶有機肥技術采納意愿與行為悖離的因素,并進一步分析了各影響因素之間的邏輯層次關系。研究結(jié)果表明:(1)從Logistic回歸結(jié)果看,農(nóng)戶在采用有機肥技術意愿與行為上發(fā)生悖離,在認知領域,主要是受性別、年齡、從眾心理、土壤肥力、種植規(guī)模、生態(tài)環(huán)境政策認知、化肥減量化行動認知以及綠色生產(chǎn)重要性認知共八個因素的影響,證實了農(nóng)戶綠色認知差異是導致有機肥技術采納意愿與行為悖離的重要原因之一;(2)從解釋結(jié)構(gòu)模型結(jié)果來看,生態(tài)環(huán)境政策認知、化肥減量化行動認知是表層直接因素,綠色生產(chǎn)重要性認知是中間層間接因素,性別、年齡、從眾心理、土壤肥力以及種植規(guī)模是深層根源問題。
[Abstract]:Under the background of deteriorating agricultural resources and environment, speeding up the popularization and application of green technology is of great significance to realize the green transformation of agriculture and enhance the ability of sustainable development of agriculture. This paper is based on Wuhan, Hubei Province, Suizhou, China. Based on the field investigation data of 281 farmers in Tianmen City, the factors influencing farmers' willingness and behavior to adopt organic fertilizer technology were analyzed by using Logistic-ISM model. Furthermore, the logical hierarchical relationship among the influencing factors is analyzed. The result of the study shows that from the Logistic regression results, the farmers' willingness to adopt organic fertilizer technology is contrary to their behavior, and in the cognitive field, it is mainly affected by sex and age. The effects of mass psychology, soil fertility, planting scale, ecological environment policy cognition, fertilizer reduction action cognition and green production importance cognition were analyzed. It is proved that the difference of farmers' green cognition is one of the important reasons that lead to the deviation between the willingness and behavior of adopting organic fertilizer technology. (2) from the result of explaining structure model, the cognition of ecological environment policy and the cognition of chemical fertilizer reduction action are the direct factors of surface layer. Cognition of the importance of green production is an indirect factor in the middle layer, sex, age, herd psychology, soil fertility and planting scale are the deep root causes.
【作者單位】： 華中農(nóng)業(yè)大學經(jīng)濟管理學院;湖北農(nóng)村發(fā)展研究中心;香港中文大學(深圳)經(jīng)管學院;
【基金】：國家社會科學基金重點項目(15AZD071)
【分類號】：X24;X32
，

本文編號：1542170