新媒體發(fā)展與政治輿論環(huán)境治理——以微博的政治影響為例
發(fā)布時(shí)間：2018-10-22 08:44
【摘要】：隨著新媒體技術(shù)的發(fā)展,公眾運(yùn)用新媒體形成的政治輿論對(duì)現(xiàn)實(shí)生活產(chǎn)生了深刻影響。微博作為最具代表性的新媒體,短時(shí)間內(nèi)形成了巨大的政治輿論場域,凸顯出議題情境化、動(dòng)員虛擬化、權(quán)威去神秘化等表征,但也存在情緒極端化、傳播不穩(wěn)定、輿論績效盲目性等不良現(xiàn)象。建議進(jìn)一步豐富新媒體內(nèi)涵建設(shè),注重核心價(jià)值導(dǎo)向,傳遞新媒體正能量;強(qiáng)調(diào)自律管理,提升治理效能,凈化新媒體政治輿論環(huán)境;拓展互動(dòng)渠道,創(chuàng)新治理方式,完善新媒體對(duì)話機(jī)制;改進(jìn)評(píng)價(jià)體系,變革治理理念,建設(shè)去功利化的新媒體政治輿論環(huán)境。
[Abstract]:With the development of new media technology, the political public opinion formed by the new media has a profound impact on real life. Weibo, as the most representative new media, has formed a huge political field of public opinion in a short period of time, highlighting the representation of situational issues, virtualization of mobilization, demystification of authority, etc., but there are also emotional extremes and unstable communication. Public opinion performance blindness and other adverse phenomena. Suggestions should be made to further enrich the connotation construction of new media, pay attention to the core value orientation, transfer positive energy of new media, emphasize self-discipline management, enhance the efficiency of governance, purify the political and public opinion environment of new media, expand interactive channels, and innovate governance methods. Improve the new media dialogue mechanism, improve the evaluation system, change the concept of governance, and build a deutilitarian new media political public opinion environment.
【作者單位】： 上海交通大學(xué)國際與公共事務(wù)學(xué)院;上海交通大學(xué)文明辦;
【分類號(hào)】：G206;D035
本文編號(hào)：2286676
[Abstract]:With the development of new media technology, the political public opinion formed by the new media has a profound impact on real life. Weibo, as the most representative new media, has formed a huge political field of public opinion in a short period of time, highlighting the representation of situational issues, virtualization of mobilization, demystification of authority, etc., but there are also emotional extremes and unstable communication. Public opinion performance blindness and other adverse phenomena. Suggestions should be made to further enrich the connotation construction of new media, pay attention to the core value orientation, transfer positive energy of new media, emphasize self-discipline management, enhance the efficiency of governance, purify the political and public opinion environment of new media, expand interactive channels, and innovate governance methods. Improve the new media dialogue mechanism, improve the evaluation system, change the concept of governance, and build a deutilitarian new media political public opinion environment.
【作者單位】： 上海交通大學(xué)國際與公共事務(wù)學(xué)院;上海交通大學(xué)文明辦;
【分類號(hào)】：G206;D035
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